Tara Holliday Email & Phone Number

San Francisco Bay Area

• Clients include: Intuit, Capital One, 2K Games, Hootsuite and BODYARMOR
• Developed communications strategies and established media relationships to secure press coverage in outlets such as Entrepreneur, Fortune and San Francisco Business Times.
• Drafted press materials, including press releases, bylines, social media content, campaign analysis reports, weekly coverage recaps and speaking submissions.
• Planned and staffed media events, including sourcing venues, coordinating day-of logistics, conducting media outreach, securing attendees and handling event follow-up.

San Francisco Bay Area

• Clients included: Intuit, Capital One, 2K Games and BODYARMOR
• Secured top media coverage surrounding product launches, survey releases and company news in outlets including Bloomberg and Forbes.
• Assisted with communications campaigns for video game franchises including NBA 2K, WWE 2K and BioShock from ideation to official launch.
• Staffed major conferences and events in the gaming and tech industry including Intuit’s user conference, QuickBooks Connect, and PAX West.
• Managed client relations, including daily correspondence, developing team agendas and leading client calls.

San Francisco Bay Area

• Clients included: Intuit, Capital One, 2K Games and Infusionsoft
• Provided administrative support including maintaining team databases, updating tracking documents and creating weekly agendas and status updates.
• Staffed talent interviews for celebrities including Dustin Johnson and Mike Trout.
• Identified relevant speaking engagements and secured opportunities for executives at business conferences such as The Startup Grind Global Conference.
• Oversaw inbound requests and product seeding for PR requests.
• Participated in new business proposals and presentations.

Chico, California

• Led and managed a student-run PR agency of 24 staff members.
• Oversaw work of eight client accounts including directing weekly meetings, problem-solving and developing team strategic plans.
• Created and executed a communications plan to increase overall agency visibility through a range of social tactics.
• Developed web content, photographed client work and identified target audiences for Red Hot Metal’s social media outreach plan.

Chico, CA

• Led a team of four to publish the Department of Journalism & Public Relations annual newsletter by developing feature stories, gathering student work and building alumni success story lists.
• Writer for the CARD Rose Garden, helped to create a name and visual identity for the new project.
• Developed volunteer outreach, sponsorship and donor tools, as well as executed social media strategy guide to bring awareness to the new venue and facility opportunities.

Chico, California

• Supported the Study Abroad office in planning and implementing campus marketing and recruitment efforts.
• Led and managed a team of 13 interns to ensure that Study Abroad has a strong presence (via tabling or representative) at all important campus events.
• Scheduled classroom presentations, assigned speakers (staff and interns) and wrote thank you letters to campus associates.
• Managed outreach efforts on campus and via Study Abroad social media outlets (Facebook, Twitter, Instagram, etc.) through the use of content calendars.

Bachelor Of Arts (B.A.), Journalism: Public Relations

Minor in Marketing

Education record

I studied abroad through USAC and attended the London Metropolitan University during the Fall of 2014.