Tara Huppert Email & Phone Number

Saint Paul, Mn, Us

St Paul, Mn, Us

St Paul, Mn, Us

Lead demand generation activities for the Specialty Solutions Business in IATD BG. In partnership with IATD Division and Global partners, drive global strategy for each of the 4 SSB Campaigns, focusing on creating comprehensive integrated marketing plans that drive meaningful campaign KPIs worldwide.

St Paul, Mn, Us

Collaborated across functions, divisions, and BGs to create rich content, optimized customer-centric experiences, and multi-modal communication campaigns to drive growth for dynamic and complex spec-in automotive, commercial vehicle and aerospace businesses.

St Paul, Mn, Us

Hyper focused on achieving 3M's Automotive and Aerospace Division's objectives for growth through accelerating and integrating digital capability across the division strategy. Drive the digital transformation marketing assets and communications strategies leading to increased demand generation; utilize insights to integrate the digital elements of path to purchase for both B2B and B2C markets; collaborate with global partners across division, BG and company; devise the overall alignment for digital strategies and frameworks to drive digital marketing.

WACPC certified WI dance judge | 2020-current; College and High School Freelance Judge: 2009-current SCVDA | 2016-2022: Choreograph, stage and teach competitive routines for dancers of all ages. Somerset High School Dance Coach 2011-2016 | Empowered and encouraged high school girls to reach their full potential in athletics and academics; 4x Team State Qualifier

Eden Prairie , Mn, Us

+ Exceed registration goals through 150+ consumer centric, data driven, multi-modal campaigns and persuasive marketing materials+ Spearhead an enterprise-wide brand guidelines document to educate employees on Rally® positioning within Optum®, UnitedHealthcare® and client co-branded materials+ Develop clear, actionable and consistent messaging across digital and print mediums (introductory video, Rally phone application, onsite presence, direct mail, etc.)+ Articulate innovative marketing plans and projected ROI to executive leadership+ Provide direction and feedback during the internal/external creative development process+ Apply internal and external communications standards established for the business (e.g. brand AP style guides, communications industry standards, health literacy)+ Create strong relationships with over 25 stakeholder groups including: brand, executive leadership, operations, product, legal, digital, privacy, etc.+ Synthesize complex data from several internal sources to inform campaign execution

Eden Prairie , Mn, Us

Appointed interim team lead on all consumer-centric B2C campaigns for a new wellness initiative offered to consumers enrolled in an AARP® Medicare Supplement Insurance Plan+Developed, implemented and measured the impact of large marketing campaigns, events and telephonic event outreach, including a series of key strategic pilots+ Led the marketing materials creation process and orchestrated the 120 day approval process with over 15 internal stakeholders+ Persuaded key decision makers and clients via weekly presentations+ Distilled complex business copy into succinct communication+ Identified and implemented communications process improvements+ Mentored three peers using a supportive and collaborative approach

Eden Prairie , Mn, Us

Established a robust, scalable and engaging onsite content library of over 800 pieces to support 20+ coordinators in their implementation of health and wellness programming at their client sites.+ Hosted all cross-functional editorial meetings to collaboratively determine programming strategy+ Translated the key messages and value drivers into clear direction for the creative teams+ Identified detailed requirements for a content on demand functionality resulting in $100k annual savings+ Researched and developed content on key health topics, in partnership with Optum Medical Directors+ Orchestrated the integration of Plus One (acquired onsite fitness and nutrition services company), and lead the brand guidelines and content development process training+ Published, communicated and trained onsite resources monthly on available and upcoming content+ Captured and centralized all health specialist’s feedback on previous campaigns and ideas for future development+ Supported Marketing Manager in many functions including detailed campaign analysis and vendor negotiation

Boosted sales and ignited PR efforts for an exciting new concept restaurant in Woodbury, MN.+ Launched all social media campaigns, contests and activity+ Composed and distributed engaging press releases to local community outlets+ Coordinated the dining rewards program's e-blasts and promotional offers for nearly 5,000 members + Responsible for consistent messaging in all internal/external communication + Worked closely with the site UX designer to ensure the site featured engaging, accurate content

St. Paul, Us

Drove additional revenue for four Green Mill locations through guerilla marketing, relationship building with key accounts and providing high value catering services across the Twin Cities.+ Increased on and off-site catering business for wedding receptions by over 300% in one year + Built brand awareness and drove sales through compelling marketing materials and in-store signage+ Strategized and implemented seasonal and ongoing marketing initiatives, open houses and special events+ Consulted hundreds of clients on food, beverage, banquet space and overall event logistics+ Organized over 250+ fundraisers yielding over $60,000+ raised for various entities+ Accelerated sales through representation of the Green Mill in six professional networking groups

+ Established relationships with Chippewa Valley businesses and inform them about the benefits of becoming a sponsor; Handled the acquisitions of donations and utilize them the day of the conference+ Generated enticing feature stories for surrounding newspapers; Wrote and submitted print and broadcast press releases to local news media to attract attention to the event+ Assembled the conference press kit and disseminate it accordingly; Acted as resource for the news media about the day’s events+ Served as the assistant director of evaluation; Analyzed the previous year’s data to improve the 2009 conference and helped restructure the conference survey to better measure the outcome of the conference

Planned and executed corporate and social events for a local event management company+ Motivated and guided a team of five other interns+ Produced B2B collateral on services, testimonials and packages to better educate prospective customers+ Planned the largest account’s annual company party for 4,700 guests + Recruited new talent, conducted interviews and maintained all employees’ employment information+ Managed my teammates at six large festivals in Minnesota and Wisconsin

Eau Claire, Wi, Us

+ Informed 600 students about the UWEC Study Abroad Programs + Recruited and motivated students to participate in the programs+ Clarified facets of the study abroad programs and familiarize students with expected costs, benefits and application process

Eau Claire, Wi, Us

+ Analyzed students’ papers to uncover problem areas+ Coached students how to dissect and restructure their papers+ Posed questions for students to encourage analytical thinking+ Served students in a wide array of disciplines and also work with ESL (English as a Second Language) students; Worked with both “drop in” appointments and sustained students+ Wrote descriptive summaries of each session for the university composition director and the student’s professor

Columbus, Oh, Us

+ Instilled brand loyalty in customers by uncovering customer needs and delivering exemplary customer service+ Promoted to the Fashion Expert Leadership team in 2007+ Recognized as a consistent top performer in overall sales & conversion

Bachelor'S Degree, Mass Communications: Public Relations; Marketing

Communication & Journalism