Tara J. Agen Email and Phone Number
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Retired HP Inc Executive | Marketing/Category Creator | Digital Marketing Transformation | Innovator/Patent Holder | Experienced ESG AdvocateWith over 30 years of experience in category/brand creation, marketing, digital innovation, business operations transformation, ESG, DEI, M&A, I happily retired from HP Inc. as an executive who had the opportunity to learn, grow and contribute to an incredible brand. I am passionate about brand value, marketing technology, customer journeys, agency strategy, and marketing learning, and I have a proven track record of driving growth, efficiency, and creativity for HP and its partners.As a lifelong learner and a proud HP alum, I have completed executive education courses from Columbia Business School NYC in Finance and Digital Marketing and led Marketing operations, co-led its Digital Marketing transformatio and elevated Marketing's training/learning/career path development experience. For my next chapter in creativity, I am a Fine Artist, Digital/Web 3 Artist and NFT creator. I explore the intersection of art, technology, and social impact. I aspire to make a positive difference in all that I do or contribute to.
Pratt Munson
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Art StudentPratt Munson Aug 2024 - PresentUtica, Ny, UsIt has been my lifelong dream to go to art school! Excited to learn and grow at Pratt!! Super humbled to be on this creative learning journey!
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Retired From Hp IncHp Jul 1993 - Aug 2023Palo Alto, Ca, UsHappily retired and humbled by my 30-year career at the brand and business I love, HP Inc. Fortunate to be part of the HP Way and learn/grow with some incredible HPers, Channel Partners, Retailers, Suppliers and Agencies HP worked with. Thankful and grateful for everything HP gave me while I gave it my all! -
Global Head And Vp, Marketing Effectiveness, Operations, MartechHp Sep 2019 - Jul 2023Palo Alto, Ca, UsLead Marketing Effectiveness, Strategic Planning, Operations and MarTech/Digital Enablement for HP's CMO. Focus on long-term strategic investments and integrated planning for Marketing's business and also requirements of Marketing for HP's corporate planning function. Lead and manage Marketing Technology investment, architecture and automation (AI and RPA) to digitally enable HP's customer journeys, including Content Management and CRM tech platform services. Lead HP's Agency Strategy, Management and Governance practice with a focus on preferred agencies to maximize our value equation = creativity + quality + cost + DEI. Managed Office of the CMO by hosting Chief of Staff, Employee Engagement, Executive Engagement and Communications until September 2022 by elevating, optimizing and growing the role into a direct report opportunity for the Chief of Staff.
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Vp/Global Head, Hp Marketing OperationsHp May 2019 - Oct 2019Palo Alto, Ca, UsLead HP Marketing's Agency Strategy, Management, Governance. Lead Marketing Lab, HP's learning and development center for marketing employees. Co-lead HP's Digital Marketing Transformation People Change efforts to help create best in class marketing employees for HP's relevant and real-time customer marketing future.
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Vp/Gm Hp Displays And AccessoriesHp May 2017 - May 2019Palo Alto, Ca, UsLed HP's Displays and Accessories business. Led product management, advanced engineering, product development, current business, and new product introductions across commercial and consumer Displays and Accessories.
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Hp Personal Systems Chief Of Staff, Strategy, Planning And OperationsHp Nov 2014 - Apr 2017Palo Alto, Ca, UsLed Personal Systems’ (PS) strategic staff planning and performance operations for HP Inc.’s $32 billion PC, Mobility, Workstations/Thin Client, Displays, Accessories Services and SW/Solutions business to transformative state of #1 Marketshare leader and 10% growth y/y for Q117. Delivered decision making driven cadence for President’s end to end customer, partner, staff and employee goals.
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Consumer Personal Systems Chief Of Staff, Planning And Operations Executive Director To SvpHp Nov 2012 - Oct 2014Palo Alto, Ca, UsCreated and managed SVP and staff's objectives, goaling, weekly-bi yearly business operations strategy alignment and critical cadence for HP's consumer PC and solutions business. Created and delivered employee engagement strategy and turnaround plan post-Hewlett-Packard's announcement to get out of the PC business. Engagement increased +5% y/y.Co-led the CPS's PLC (product lifecycle process) reinvention to drive more speed and efficiency in insights-driven consumer PC products. This reinvention was a critical part of HP's consumer PC transformation and customer-driven approach to product creation, retail engagement and business performance turnaround.
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Laserjet And Enterprise Solutions Planning And Operations Director To SvpHp May 2011 - Oct 2012Palo Alto, Ca, UsManaged SVP and staff business operations including strategy and cadence for HP's LaserJet and Enterprise Solutions business. Directed and composed key external, internal and employee influencer communications to meet essence of SVP messages to the marketplace, key customer and partner and employee audiences. Worked with SVP and Staff to deliver 10-20+ y/y improvements in HP's VOW (voice of workforce) survey of LaserJet and Enterprise Solutions employees through thoughtful, meaningful and engaging employee strategies/tactic .
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Americas Strategy And Planning ManagerHp Feb 2007 - Oct 2011Palo Alto, Ca, Us•Developed and proposed an overall LaserJet (LJB) Route-to-Market (RTM) strategy and business vision, including assessing and developing a current and future routes-to-market strategy that financially contributes to LJB’s performance $2.4 billion performance. •Created and integrated Imaging and Printings’ overall Americas commercial Route-to-Market strategy, including a comprehensive view of how all the RTM’s fit together to aggressively and profitably grow the LaserJet and SMB imaging and printing businesses.•Managed integrated planning process with other IPG Americas Consumer, Graphics and Enterprise segments for LaserJet business growth.•Created and managed executive communications to customers, partners and senior managers on behalf of SMB GTM VP and his senior staff.•Created senior staff effectiveness and optimization by creating people and organization intention.
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Us Storage Business And Sales Operations ManagerHp Nov 2003 - Jan 2007Palo Alto, Ca, UsLed Business Management of the US Storage business. Focused on driving double digit growth for an important part of HP's growth strategy. Additionally asked to be part of a think tank to change the strategy of storage from a customer, marketing and sales point of view. Led sales operations to drive more customer, partner and business impact.
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Us Personal System Business Development ManagerHp Jun 1999 - Oct 2003Palo Alto, Ca, UsLed strategy and program creation/deployment of critical business and sales development programs to drive accelerated growth for Hewlett-Packard's commercial/enterprise/public sector portfolio. Impacted 10% in sales of key parts of the portfolio year over year.
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Home Products Division Customer Support ManagerHp Dec 1995 - Jun 1999Palo Alto, Ca, UsStarted as Customer Experience Manager creating one of the first 1:1 consumer experiences at HP as an individual contributor and promoted to my first people manager position leading customer support experience for HP Pavilion customers. Part of the small team that is on record as the fastest growing $1B business at Hewlett-Packard in less than three years.
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Marketing Program IntegratorHp Jul 1993 - Nov 1995Palo Alto, Ca, UsCreated marketing and demand creation strategies and plans for key commercial resellers selling HP pcs and printers to commercial and enterprise customers.
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Ne Voter ContactVoter Contact Services May 1985 - Jul 1993Owner/Founder of voter database marketing services for political candidates and referendum campaigns. Sold the business in 1993.
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Senior Account ExecutiveHolland Mark Martin Dec 1989 - Jun 1993Managed key accounts for creative agency like Polaroid and Digital Equipment Corporation.
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Sales RepAntares Iti Dec 1987 - Nov 1989UsCreated New England territory sales for database marketing service bureau. -
Western Desk!Dukakis For President 1987 - 1988Managed Voter ID and Get Out the Vote strategy/tactics for 14 western states during 1988 Presidential campaign.
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Research AssistantBannon Research Apr 1985 - Nov 1987Directed and managed operations for political opinion research firm focused on local to regional campaigns.
Tara J. Agen Skills
Tara J. Agen Education Details
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Cannes Lions SchoolCreativity -
Columbia Business SchoolMarketing
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Columbia Business SchoolCorporate Finance And Marketing
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Columbia Business SchoolFinance
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Bentley CollegeDirect Marketing
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Regis CollegeBusiness Management
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American UniversityAmerican Politics And Goverment
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Hpcs
Frequently Asked Questions about Tara J. Agen
What company does Tara J. Agen work for?
Tara J. Agen works for Pratt Munson
What is Tara J. Agen's role at the current company?
Tara J. Agen's current role is Artist / NFT, Digital and Web3Artist / Retired Fortune 59 Global Executive / Board Member / Business Advisor / Marketing / Entrepreneurial / Innovator.
What is Tara J. Agen's email address?
Tara J. Agen's email address is do****@****ouse.ie
What is Tara J. Agen's direct phone number?
Tara J. Agen's direct phone number is +185858*****
What schools did Tara J. Agen attend?
Tara J. Agen attended Cannes Lions School, Columbia Business School, Columbia Business School, Columbia Business School, Bentley College, Regis College, American University, Hpcs.
What are some of Tara J. Agen's interests?
Tara J. Agen has interest in Social Services, Children, Economic Empowerment.
What skills is Tara J. Agen known for?
Tara J. Agen has skills like Strategy, Start Ups, Channel Partners, Business Development, Strategic Partnerships, Go To Market Strategy, Sales Operations, Cloud Computing, Management, Cross Functional Team Leadership, New Business Development, Business Strategy.
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