Tara J. Agen Email & Phone Number

Utica, NY, US

It has been my lifelong dream to go to art school! Excited to learn and grow at Pratt!! Super humbled to be on this creative learning journey!

Palo Alto, CA, US

Happily retired and humbled by my 30-year career at the brand and business I love, HP Inc. Fortunate to be part of the HP Way and learn/grow with some incredible HPers, Channel Partners, Retailers, Suppliers and Agencies HP worked with. Thankful and grateful for everything HP gave me while I gave it my all!

Palo Alto, CA, US

Lead Marketing Effectiveness, Strategic Planning, Operations and MarTech/Digital Enablement for HP's CMO. Focus on long-term strategic investments and integrated planning for Marketing's business and also requirements of Marketing for HP's corporate planning function. Lead and manage Marketing Technology investment, architecture and automation (AI and RPA).

Palo Alto, CA, US

Lead HP Marketing's Agency Strategy, Management, Governance. Lead Marketing Lab, HP's learning and development center for marketing employees. Co-lead HP's Digital Marketing Transformation People Change efforts to help create best in class marketing employees for HP's relevant and real-time customer marketing future.

Palo Alto, CA, US

Led HP's Displays and Accessories business. Led product management, advanced engineering, product development, current business, and new product introductions across commercial and consumer Displays and Accessories.

Palo Alto, CA, US

Led Personal Systems’ (PS) strategic staff planning and performance operations for HP Inc.’s $32 billion PC, Mobility, Workstations/Thin Client, Displays, Accessories Services and SW/Solutions business to transformative state of #1 Marketshare leader and 10% growth y/y for Q117. Delivered decision making driven cadence for President’s end to end customer.

Palo Alto, CA, US

Created and managed SVP and staff's objectives, goaling, weekly-bi yearly business operations strategy alignment and critical cadence for HP's consumer PC and solutions business. Created and delivered employee engagement strategy and turnaround plan post-Hewlett-Packard's announcement to get out of the PC business. Engagement increased +5% y/y.Co-led the.

Palo Alto, CA, US

Managed SVP and staff business operations including strategy and cadence for HP's LaserJet and Enterprise Solutions business. Directed and composed key external, internal and employee influencer communications to meet essence of SVP messages to the marketplace, key customer and partner and employee audiences. Worked with SVP and Staff to deliver 10-20+ y/y.

Palo Alto, CA, US

• Developed and proposed an overall LaserJet (LJB) Route-to-Market (RTM) strategy and business vision, including assessing and developing a current and future routes-to-market strategy that financially contributes to.
• Created and integrated Imaging and Printings’ overall Americas commercial Route-to-Market strategy, including a comprehensive view of how all the RTM’s fit together to aggressively and profitably grow the LaserJet and.
• Managed integrated planning process with other IPG Americas Consumer, Graphics and Enterprise segments for LaserJet business growth.
• Created and managed executive communications to customers, partners and senior managers on behalf of SMB GTM VP and his senior staff.
• Created senior staff effectiveness and optimization by creating people and organization intention.

Palo Alto, CA, US

Led Business Management of the US Storage business. Focused on driving double digit growth for an important part of HP's growth strategy. Additionally asked to be part of a think tank to change the strategy of storage from a customer, marketing and sales point of view. Led sales operations to drive more customer, partner and business impact.

Palo Alto, CA, US

Led strategy and program creation/deployment of critical business and sales development programs to drive accelerated growth for Hewlett-Packard's commercial/enterprise/public sector portfolio. Impacted 10% in sales of key parts of the portfolio year over year.

Palo Alto, CA, US

Started as Customer Experience Manager creating one of the first 1:1 consumer experiences at HP as an individual contributor and promoted to my first people manager position leading customer support experience for HP Pavilion customers. Part of the small team that is on record as the fastest growing $1B business at Hewlett-Packard in less than three years.

Palo Alto, CA, US

Created marketing and demand creation strategies and plans for key commercial resellers selling HP pcs and printers to commercial and enterprise customers.

Owner/Founder of voter database marketing services for political candidates and referendum campaigns. Sold the business in 1993.

Managed key accounts for creative agency like Polaroid and Digital Equipment Corporation.

US

Created New England territory sales for database marketing service bureau.

Managed Voter ID and Get Out the Vote strategy/tactics for 14 western states during 1988 Presidential campaign.

Directed and managed operations for political opinion research firm focused on local to regional campaigns.

Cmba, Creativity

Executive Education: Digital Marketing, Marketing

Executive Finance And Digital Marketing, Corporate Finance And Marketing

Executive Education Certificate, Finance

Certificate, Direct Marketing

Political Science, American Government, European History, Business Management

Semester, American Politics And Goverment

Education record