I'm a human-centric brand strategist with a strong focus on visuals. As founder of Your One and Only, I scale ballsy brands by fusing strategic thinking, design psychology, and behavioural insights. This aligns with my mission to challenge the status quo by shifting societal narratives with unfiltered honesty. We create brands that resonate with people on a deeper level, tapping into emotions and motivations to drive meaningful action. Ready for the full Tara experience? Buckle up. From ad land to agency owner 👩‍💼With over a decade in the ad industry, I saw holes in the standard agency model that didn't sit right with me. That same strong will and a hefty dose of 'overqualified and underpaid' confidence led me to start my own business. With an "overqualified and underpaid" kind of confidence, I set out to create the agency I always wanted to work for, with a team of unpretentious creatives who bring diverse perspectives to the table. The science behind the strategy 🧠As someone who's always been fascinated by human behaviour, I've studied behavioural neuroscience, consumer behaviour, behavioural insights, and consumer decision-making. It's given me a deeper understanding of how people think and buy. This in turn has informed our approach to brand and design. We're all about creating brands that resonate with people on a deeper level, tapping into their emotions and motivations to drive meaningful action.The mother of all motivation ❤️As an ADHD, mum of two boys, I'm determined to change the way society views disability and working women, especially mothers. I've had my fair share of stereotypes, and I've seen too many women put their careers on hold or miss out on opportunities because of them. And, at the heart of the YO&O approach is empathetic leadership, inclusive environments, and collaborative growth.Want even more? 🎧Hear out my podcast Brand and Butter, where I serve up refreshingly honest, clear-cut advice on the influence and power of brand.