Tara White, Mba, Mirm Email & Phone Number

Atlanta, Georgia, United States

Atlanta

Meritage Homes is the first top 10 homebuilder to have every home built 100% ENERGY STAR certified. With more than 85,000 homes built, Meritage focuses on building new homes and communities in prime locations for fantastic prices.

Dunwoody

Listing Agent, Buyers Agent, Market Research, Market Analysis, Open Houses, Realtor Caravans, Continuing Education

Greater Atlanta Area

Invitation Homes was founded in 2012 and is the largest national owner-operator of single-family homes in America. Invitation Homes acquires distressed single-family homes, renovates each with local labor and materials, locates eligible residents, and professionally manages and maintains all properties to the highest industry standards.

Greater Atlanta Area

REO Sales and Property Manager of approximately 1000 residential REO assets for sale and for lease in the state of Georgia. Evaluated and approved construction, rehab, landscape and maintenance expenses. Initiated marketing, social media and advertising campaigns for all assets in the residential portfolio listed for sale and for lease. Managed a team of 45 local real estate agents to market and sell REO assets.

Researched and analyzeed commercial real estate market activity. Effectively maintained a high level portfolio of commercial real estate companies and professionals to ensure that CoStar’s database accurately reflects economic market activity with respect to tenant lease deals, sale comparables and current retail, office and industrial properties.

Executive team member working directly with CEO/Owner in residential and commercial land acquisition, market positioning and strategies. Key responsibilities include in depth residential and commercial market research, consumer profiling, industry market analysis, opportunity and industry gap analysis that determine specific needs to determine acquisition viability. In addition to the provided strong analytical market research and evaluations of existing neighborhoods and communities to other Executive Team members in order to adjust price and product positioning to maintain a competitive advantage in the marketplace.

Executive team member reporting directly to the CEO with key responsibilities in developing relationships to nurture critical land acquisition opportunities and then using both qualitative and quantitative research techniques/tools to analyze market activity, competitor market share, overall market demand, competitive housing price points, lot costs and viability of all land purchase deals. Furthermore, responsible for implementing low cost and high visibility marketing programs for supporting projected absorption rates, increasing community traffic, increasing sales conversion rates and maintaining company profit margins.

 Sold over $20 million in new homes within a 14 month period Beazer Homes Customer Satisfaction Award 100% - Year 2004 Provided in-depth explanations of company purchase agreements and the construction process to set proper expectations for new home buyers Managed communication of the construction progress with the homeowners Regularly visited competing communities to analyze the strengths and weaknesses to use as an advantage throughout the sales cycle Independently generated traffic and promoted the homes, community, company and special announcements through newsletters, email, direct mail, realtor office presentations, and telephone follow-up

Innovative and pragmatic Internet marketing manager responsible for promotions, advertising and marketing of the Division. Initiated over one dozen community grand openings that captured a 100% sell out rate of the first available phase. Internet marketing pioneer that developed the first online pre-marketing/advertising campaign for the DC Metro Division of Centex Homes that was responsible for $21 million in sales within a 12-month period and was later recognized as a National Best Practice for Internet Marketing and implemented by Centex across the nation.

Bs, Hotel, Restaurant And Institutional Management

Activities and Societies: Phi Upsilon Omicron - In Major Honor Society Alpha Kappa Psi - Professional Business Fraternity Chair.

Mba, Marketing

MBA - Concentration in Marketing