Tara Nicholson

Tara Nicholson Email and Phone Number

Marketing Analytics Sr Manager at Farmers Insurance @ Farmers Insurance
Tara Nicholson's Location
Dallas-Fort Worth Metroplex, United States, United States
Tara Nicholson's Contact Details

Tara Nicholson personal email

n/a
About Tara Nicholson

Tara Nicholson is a Marketing Analytics Sr Manager at Farmers Insurance at Farmers Insurance. She possess expertise in financial advisory, reflection, memory, greek, market and 111 more skills. She is proficient in American Sign Language.

Tara Nicholson's Current Company Details
Farmers Insurance

Farmers Insurance

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Marketing Analytics Sr Manager at Farmers Insurance
Tara Nicholson Work Experience Details
  • Farmers Insurance
    Marketing Analytics Sr Manager
    Farmers Insurance Jan 2022 - Present
    Woodland Hills, Ca, Us
    • Created new FWS Marketing Analytics Power BI online Workspace and App to convert weekly excel report delivered via email to automated Power BI dashboards available to all FWS Marketing team members. o This includes a new Power BI gateway to allow External SQL connections, DirectQuery connections to Snowflake tables, scheduled data refreshes, and automated email notifications of refreshes/updates to the larger team. o Created automated Direct Mail, Meta, Search reporting dashboards, helping channel leads make fast campaign decisions.• Lead team of marketing analysts through multiple org-changes while ensured deliverables continue to be met at a high level. o Acting Director of the FWS Analytics team April 2023 – March 2024 following departure of 23-year tenured employee. o Introduced Rally Sprint planning to maintain organization, workload, and backlog prioritization.• Manage vendor relationships and reduced key-vendor’s yearly contract.• Fronted A/B testing for the FWS team, including the creation and analysis using Adobe Test and Target.• Member of the Farmers Insurance Accelerator program – three-month program focused on business literacy and Farmers strategy.
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  • Beyondsoft
    Associate Manager, Marketing Analytics
    Beyondsoft Jun 2018 - Dec 2021
    Bellevue, Washington, Us
    • Used various sources of customer and campaign data to provide a clear narrative and actionable insights on a weekly, monthly, and ad-hoc basis.• Managed six analysts to prioritize client deliverables, oversee billable hours, and advise on analytics reporting best practices across four clients.• Collaborated with project management teamto shape clients’ digital marketing strategy, measurement model, and expectations.• Contributed to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture.• Oversaw tag management services and maintained integrity across multiple sources of data.• Partnered with multiple vendors to implement analytics requirements and streamline project processes.• Leveraged data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies• Created automated Dashboards and Reports in Power BI using Adobe Analytics data across multiple clients.• Clients included: Lexus.com, Lexus Dealers, Lexus Drivers, Lexus Intersect, Toyota Engage, Toyota Fuel Cell Vehicles, Toyota MyToolbox
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  • Koddi
    Senior Analyst
    Koddi Jan 2016 - Jun 2018
    Fort Worth, Texas, Us
    • Responsible for CPC bidding, forecasting, and campaign optimizations on Google Hotel Ads, TripAdvisor, Trivago, Kayak, Intent Media, and Wego.• Lead 13 integrations on partnership platform with Kayak; including ingestion of daily click/cost files, analytics data, and delivery of daily bid files to their respected SFTPs.• Ran weekly/bi-weekly call with clients and publishers as well as provided training for the platform.• Delivered quarterly campaign results during in-person meetings with high level executives present.• Conducted internal training sessions.
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  • J. Walter Thompson Worldwide
    Analyst
    J. Walter Thompson Worldwide Sep 2013 - Jan 2016
    New York, Ny, Us
    • Was responsible for interpreting data, formulating reporting, and making recommendations based upon research finding.• Worked with the client (both internal and external) to understand, define, and provide results related to the overarching business objective.• Played a key role in transitioning the Marines Corps website from Webtrends tracking to Google Analytics• Clients included: Marines Corps, FEMA, JiffyLube, Quakerstate, USVI
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  • Syracuse University
    Instructional Associate
    Syracuse University Jan 2013 - May 2013
    Syracuse, New York, Us
    • Spent approximately 10 hours per week helping faculty member with ADV 345 class.• Graded exams, compiled debate results, and met with students during weekly office hour.
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  • Tnh
    Account Director
    Tnh Oct 2012 - May 2013
    Syracuse, New York, Us
    • In charge of research for the Two Row Wampum Campaign• Conducted face-to-face interviews, focus groups, and database research
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  • University Of Virginia
    Varsity Track And Field
    University Of Virginia Aug 2008 - May 2012
    Charlottesville, Va, Us
    • Practiced approximately 25 hours per week, while maintaining a full course load• Developed great time management skills• All-ACC, 2009, 2011, 2012• NCAA National qualifier, 2010
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  • University Of Virginia
    Student Worker (Football)
    University Of Virginia Jun 2011 - Dec 2011
    Charlottesville, Va, Us
    • Handled confidential material• Produced bi-weekly mailers to potential recruits• Logged athletes and stats into electronic database
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Tara Nicholson Skills

Financial Advisory Reflection Memory Greek Market Students Phenomenology Honor Road Css3 Mintel Php Google Analytics Perfect Spotfire Twitter Google Webmaster Tools Indesign Rules Football Row Consumer Insight Powerpoint Public Speaking Exams Face To Face Html 5 Secondary Research Photoshop Sociology Account Planning Cell Athletics Google Microsoft Excel Tumblr Love A/b Testing Learner Social Statistics Conferences Research Articles Precision Engineering Roll Shares Analysis Campaigns Newspapers Mindset Pinterest Access Javelin Producing Information Technology Community Service Segments Sports Jquery Customer Interaction Virginia Data Analysis Debate Media Studies Reasonable Advertising Athletic Training Strategic Planning Workshops New Media Html Marketing Social Networking Time Management Business Intelligence Final Cut Pro Project Sql Webtrends Analytics Mri Nike Html5 Spss Linkedin Media Mailers Comscore Eager To Learn Art Illustrator Portable History Teaching New York Electronics Academic Sas Facebook Yogurt Microsoft Word Brightcove Simmons Focus Groups Deaf Wordpress Interviews Javascript Css Mri+ Kantar Logging American Sign Language Recruiting Best Buy Leadership Experience Databases

Tara Nicholson Education Details

  • University Of Virginia
    University Of Virginia
    Sociology With A Minor In Media Studies
  • Syracuse University
    Syracuse University
    Advertising

Frequently Asked Questions about Tara Nicholson

What company does Tara Nicholson work for?

Tara Nicholson works for Farmers Insurance

What is Tara Nicholson's role at the current company?

Tara Nicholson's current role is Marketing Analytics Sr Manager at Farmers Insurance.

What is Tara Nicholson's email address?

Tara Nicholson's email address is ta****@****nia.edu

What schools did Tara Nicholson attend?

Tara Nicholson attended University Of Virginia, Syracuse University.

What skills is Tara Nicholson known for?

Tara Nicholson has skills like Financial Advisory, Reflection, Memory, Greek, Market, Students, Phenomenology, Honor, Road, Css3, Mintel, Php.

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