Tara Knipe Email & Phone Number

Brisbane, Queensland, Australia

As Lead Generation Manager within the CLM team at News Corp Australia, I drive customer acquisition and revenue growth by developing and executing lead generation strategies, collaborating with cross-functional teams to ensure leads are effectively segmented, cleansed, scored, qualified, and assigned to the sales team to meet revenue targets and.

Brisbane, Queensland, Australia

As part of News Corp Australia's CLM team, I'm responsible for managing the marketing technology stack, including the selection, implementation, and optimisation of marketing automation tools and software. In this role, I am also responsible for developing and executing marketing strategies that leverage the Martech stack to drive customer acquisition.

Brisbane, Australia

• Contribute to the planning and execution of external marketing campaigns (acquisition and retention focused) to grow revenue, listings and audience for the Buy Search Sell and My Tributes platforms. Specific.
• Responsible for the business rules in Marketo and Salesforce CRM that drive marketing automation
• Responsible for the technical development of journey builders to enable marketing channel automation
• Creation and execution of conversion rate optimisation, A/B and multi-variate testing eg: email content and subject lines
• Provide regular reporting on campaign effectiveness, response rates and related marketing ROI metrics to Digital Growth team
• Reporting of key metrics and recommendations around optimisation to drive campaign effectiveness

Brisbane, Australia

To develop, implement and report on campaign strategies for Direct Sales, across all products and channels, to facilitate the achievement of advertising revenue targets. Contribute to the ongoing engagement of customers through each stage of the customer lifecycle; by ensuring campaign strategies are well designed and executed. Drive improvements in.

Brisbane, Australia

Brisbane, Australia

Brisbane, Australia

As a Customer Service Representative at Serco for the Translink contract, I provided exceptional service to customers of the Translink network. I handled inbound calls, offering accurate travel and ticketing advice. Additionally, I assisted customers face-to-face at the Transport Information Centre in the Brisbane CBD. I successfully managed Go Card.

Marketing, A

Bachelor Of Forensic Science

Education record