April 2024 - Current - Consumer Ecommerce Strategic Initiatives lead across all branded commerce sitesJuly 2023-March 2024 - Contract Position Managing Cafe Appliances website daily operations and merchandising strategy

Recruited to be a member of the senior executive leadership team responsible for building a professional marketing organization and growing an Ecommerce business from the ground level. Responsible for all marketing and Ecommerce business management for the company including: integrated marketing planning and execution; Ecommerce business/P&L management of shoesensation.com and all third party selling channels, including Amazon. In addition, served as Chief Customer Care Officer.❖ C-level reporting structure with associated accountability and focus on driving revenue in and opex out.❖ Regular liaison to Board of Directors including board decks, quarterly board meetings and board member interactions.❖ Developed omnichannel business from $0 to multi-million revenue stream – generating over 10% of total company revenue. Business growth sustained overall company viability during Covid-19 brick and mortar shut-downs in 2020. ❖ Delivered 300% revenue growth within 12 months and 2,000% growth within 36 months for the business; and entire company achieved comp growth in 2020 despite pandemic shopping behaviors.

Joined company to lead evolution of digital marketing across all channels; CRM and loyalty marketing program development and management; brand strategy, mass advertising and media strategy; TV and print production; in-store promotions and events; public relations.❖ Served in a leadership role to drive all digital marketing initiatives and further evolve the company’s omnichannel business. Efforts reduced traditional marketing spend by nearly 20% to reinvest in digital transformation.❖ Grew customer file over 140% in 2-years driving loyalty program growth. ❖ Delivered triple-digit online business growth within 36 months through improved promotional planning and more efficient marketing plans.❖ Served as a member of the executive leadership team with daily C-level interaction and BoD presentations.

Senior Director, Marketing, Fine Jewelry Division ❖ Served in most senior marketing role for both Sears and Kmart retail formats – nearly 2000 total retail locations.❖ Responsible for all marketing and online business management across various marketing channels and cross functionally within the organization to align division P&L. ❖ Led extensive CRM initiatives as part of Sears flagship “Shop Your Way” loyalty program with over 90MM members, driving average 10% AOV increase.❖ Collaborated with digital marketing executives to execute personalized digital campaigns across site, social, email and mobile.❖ Business unit one of 2 remaining units in organization generating positive EBITDA during tenure.Director, Marketing, Automotive Division ❖ Led all strategic planning efforts for Kmart automotive assortment in 1000+ locations nationwide.❖ Managed all consumer local integrated marketing planning and programs for 800+ Sears Auto corporate and franchise stores including launch of extensive CRM DM and email campaigns.❖ Responsible for B2B marketing strategy and programs supporting the Sears Auto Commercial and Franchise businesses.

❖ Positioned company against key competitors throughout the company’s 33-state footprint through development of more functional and productive retail points-of-presence, creating a new revenue stream for DTC business. ❖ Promoted from Group Manager, Small-Mid Business Markets where I identified competitive threats, conducted B2B brand management and focused on CRM/lifecycle marketing.

Responsible for strategic account management on the Qwest Retail and Local Markets accounts including the following functions: client relations, market planning, core team leadership, strategic and creative development, media planning and budget management.

(Tranzact purchased part of Univance in a bankruptcy settlement. Tranzact closed the Sears business in January of 2004)Director, Retail Marketing and Merchandising (Tranzact) - Responsible for all strategy, execution and revenue management of the following initiatives for the Sears Roebuck & Company wireless phone and personal communication business: advertising, sales communications, sales promotions and merchandising - Served as interim District Manager over 8 stores in ColoradoDirector of Corporate Communications and Marketing (Univance) - Responsible for all marketing strategy, planning, revenue management and programs including: corporate positioning through business development, external and internal communications, product marketing, sales communications, branding, direct marketing, mass media, events, e-business and promotions - Directed product management team responsible for voice, data and wireless product suites

Independent Consultant to Investor Relations DepartmentManager, Corporate CommunicationsManager, Global Business Markets Communications, Advertising and Branding • Responsibilities included:• Branding and messaging management of all external communications including: PR, direct marketing, multimedia sales tools, video productions, executive presentations, trade shows and events• Management of creative development, production, budgets, media strategy and planning for all business-to-business print and digital advertising; and all corporate television and print advertising• Company-wide management of branding and logo usage, including all business units and external partners• Development and management of corporate website, intranet, corporate literature and multimedia tools

- Managed the creative development of all promotional in-store visual marketing for the Sears’ Home Improvement, Brand Central and Automotive accounts, including a department-wide Brand Central in-store advertising system.