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@shoesensation.com
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8 phones found area 303, 720, 615, 724, 847, 800, and 812
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Tara Krull is listed as Integrated Marketing and Ecommerce Executive with Expertise across Multiple Industries at GE Appliances, a Haier company, based in Louisville Metropolitan Area, United States. AeroLeads shows a work email signal at shoesensation.com, phone signal with area code 303, 720, 615, 724, 847, 800, 812, and a matched LinkedIn profile for Tara Krull.
Tara Krull previously worked as Consumer Ecommerce Strategic Initiatives at Ge Appliances, A Haier Company and VP Retail Marketing at Camping World. Tara Krull holds Master Of Science - Integrated Marketing, Marketing/Marketing Management, General from Northwestern University.
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AeroLeads found 1 current-domain work email signal for Tara Krull. Compare company email patterns before reaching out.
Senior Marketing and Ecommerce executive with 20+ years of integrated, omnichannel expertise delivering bottom-line results while leading cross-functional teams. Transformational change leader that excels in both fast-paced start-up environments as well as Fortune 500 companies and brings an intrapreneurial approach to both B2B and B2C businesses. Delivered 2000%+ Ecommerce growth within 36 months and over 300% growth in under 12 months. Adept at retail hardlines, softlines and telecommunications.Core Competencies include:Industry diversity - telecom, technology, CPG/pet supplies, accessories, footwear, automotive, hardlines, softlines, specialty retailOmnichannel business development both online and in-storeP&L and marketing budget management over $40MDTC and B2B; Fortune 500 and start-up experienceTransformational change agentEcommerce merchandising and product designAmazon business management and growthSEO, PPC, SEM, SMS, Social Medial, Email, MobileCRM and loyalty program managementBrand marketing, corporate communications and customer care
Listed skills include Integrated Marketing, Product Marketing, Marketing Strategy, Marketing, and 46 others.
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Louisville, Ky, Us
April 2024 - Current - Consumer Ecommerce Strategic Initiatives lead across all branded commerce sitesJuly 2023-March 2024 - Contract Position Managing Cafe Appliances website daily operations and merchandising strategy
Louisville, Kentucky, Us
Jeffersonville, In, Us
Recruited to be a member of the senior executive leadership team responsible for building a professional marketing organization and growing an Ecommerce business from the ground level. Responsible for all marketing and Ecommerce business management for the company including: integrated marketing planning and execution; Ecommerce business/P&L management of shoesensation.com and all third party selling channels, including Amazon. In addition, served as Chief Customer Care Officer.❖ C-level reporting structure with associated accountability and focus on driving revenue in and opex out.❖ Regular liaison to Board of Directors including board decks, quarterly board meetings and board member interactions.❖ Developed omnichannel business from $0 to multi-million revenue stream – generating over 10% of total company revenue. Business growth sustained overall company viability during Covid-19 brick and mortar shut-downs in 2020. ❖ Delivered 300% revenue growth within 12 months and 2,000% growth within 36 months for the business; and entire company achieved comp growth in 2020 despite pandemic shopping behaviors.
Evansville, In, Us
Joined company to lead evolution of digital marketing across all channels; CRM and loyalty marketing program development and management; brand strategy, mass advertising and media strategy; TV and print production; in-store promotions and events; public relations.❖ Served in a leadership role to drive all digital marketing initiatives and further evolve the company’s omnichannel business. Efforts reduced traditional marketing spend by nearly 20% to reinvest in digital transformation.❖ Grew customer file over 140% in 2-years driving loyalty program growth. ❖ Delivered triple-digit online business growth within 36 months through improved promotional planning and more efficient marketing plans.❖ Served as a member of the executive leadership team with daily C-level interaction and BoD presentations.
Chicago, Il, Us
Senior Director, Marketing, Fine Jewelry Division ❖ Served in most senior marketing role for both Sears and Kmart retail formats – nearly 2000 total retail locations.❖ Responsible for all marketing and online business management across various marketing channels and cross functionally within the organization to align division P&L. ❖ Led extensive CRM initiatives as part of Sears flagship “Shop Your Way” loyalty program with over 90MM members, driving average 10% AOV increase.❖ Collaborated with digital marketing executives to execute personalized digital campaigns across site, social, email and mobile.❖ Business unit one of 2 remaining units in organization generating positive EBITDA during tenure.Director, Marketing, Automotive Division ❖ Led all strategic planning efforts for Kmart automotive assortment in 1000+ locations nationwide.❖ Managed all consumer local integrated marketing planning and programs for 800+ Sears Auto corporate and franchise stores including launch of extensive CRM DM and email campaigns.❖ Responsible for B2B marketing strategy and programs supporting the Sears Auto Commercial and Franchise businesses.
Monroe, La, Us
❖ Positioned company against key competitors throughout the company’s 33-state footprint through development of more functional and productive retail points-of-presence, creating a new revenue stream for DTC business. ❖ Promoted from Group Manager, Small-Mid Business Markets where I identified competitive threats, conducted B2B brand management and focused on CRM/lifecycle marketing.
Us
Responsible for strategic account management on the Qwest Retail and Local Markets accounts including the following functions: client relations, market planning, core team leadership, strategic and creative development, media planning and budget management.
(Tranzact purchased part of Univance in a bankruptcy settlement. Tranzact closed the Sears business in January of 2004)Director, Retail Marketing and Merchandising (Tranzact) - Responsible for all strategy, execution and revenue management of the following initiatives for the Sears Roebuck & Company wireless phone and personal communication business: advertising, sales communications, sales promotions and merchandising - Served as interim District Manager over 8 stores in ColoradoDirector of Corporate Communications and Marketing (Univance) - Responsible for all marketing strategy, planning, revenue management and programs including: corporate positioning through business development, external and internal communications, product marketing, sales communications, branding, direct marketing, mass media, events, e-business and promotions - Directed product management team responsible for voice, data and wireless product suites
Monroe, La, Us
Independent Consultant to Investor Relations DepartmentManager, Corporate CommunicationsManager, Global Business Markets Communications, Advertising and Branding • Responsibilities included:• Branding and messaging management of all external communications including: PR, direct marketing, multimedia sales tools, video productions, executive presentations, trade shows and events• Management of creative development, production, budgets, media strategy and planning for all business-to-business print and digital advertising; and all corporate television and print advertising• Company-wide management of branding and logo usage, including all business units and external partners• Development and management of corporate website, intranet, corporate literature and multimedia tools
- Managed the creative development of all promotional in-store visual marketing for the Sears’ Home Improvement, Brand Central and Automotive accounts, including a department-wide Brand Central in-store advertising system.
Quick answers generated from the profile data available on this page.
Tara Krull works for GE Appliances, a Haier company.
Tara Krull is listed as Integrated Marketing and Ecommerce Executive with Expertise across Multiple Industries at GE Appliances, a Haier company.
AeroLeads has found 1 work email signal at @shoesensation.com for Tara Krull at GE Appliances, a Haier company.
AeroLeads has found 8 phone signal(s) with area code 303, 720, 615, 724, 847, 800, 812 for Tara Krull at GE Appliances, a Haier company.
Tara Krull is based in Louisville Metropolitan Area, United States while working with GE Appliances, a Haier company.
Tara Krull has worked for Ge Appliances, A Haier Company, Camping World, Feeders Pet Supply/Chow Hound Pet Supply, Shoe Sensation, Inc., and Shoe Carnival, Inc..
You can use AeroLeads to view verified contact signals for Tara Krull at GE Appliances, a Haier company, including work email, phone, and LinkedIn data when available.
Tara Krull holds Master Of Science - Integrated Marketing, Marketing/Marketing Management, General from Northwestern University.
Tara Krull is listed with skills including Integrated Marketing, Product Marketing, Marketing Strategy, Marketing, Direct Marketing, Competitive Analysis, Strategy, and Advertising.
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