Tara Lacey Guthrie Email and Phone Number

English language arts and reading (ELAR) grades 4-8, music grades K-6, theater arts and speech/debate grades 6-12

Co-founder of cocktail bar serving seasonal small plates.

Family lifestyle blogger focusing on the local Austin area

Key client work included: Milam & Greene Whiskey, Pedernales Cellars, and Fall Creek Vineyards

Strategic digital marketing and communications systems were virtually non-existent when I began my tenure at William Chris Vineyards. After a successful special project budget proposal for true marketing automation and advanced e-commerce solutions, I assembled and worked with a team of two contracted developers to build the foundation for a fully customized, company-specific customer data platform (CDP) - set up to run on the backend of a completely re-designed website.The website and… Show more Strategic digital marketing and communications systems were virtually non-existent when I began my tenure at William Chris Vineyards. After a successful special project budget proposal for true marketing automation and advanced e-commerce solutions, I assembled and worked with a team of two contracted developers to build the foundation for a fully customized, company-specific customer data platform (CDP) - set up to run on the backend of a completely re-designed website.The website and CDP systems are also structured to support an inbound content strategy specific to William Chris Vineyards mission to 'share a piece of our world' while growing the brand's digital footprint. This encourages both online and offline engagement of key customers and prospects across B2C, DTC, and B2B channels. My regular workflow includes traditional public relations as well as running an in house influencer marketing partner program. I also am responsible for smart list management and segmentation and marketing automation, e-commerce architecture with Commerce7, and ongoing content creation. Show less

Keeping the global food supply safe by fostering food safety cultures from farm to fork. - Specializes in industry and media relations, multimedia content development, video production, and online content marketing strategy.- Active member of International Association for Food Protection HACCP PDG- Serves as co-chair on Alchemy's company culture committee, arranging employee appreciation events, volunteer opportunities, etc.

Managed Google search and YouTube marketing campaigns in support of concert ticket sales. Analyzed audience behavior and affinity for strategy development and artist marketability. Optimized reach and cost per conversions for maximum ROI and visibility.Campaigns supported hip-hop and electronic ticket sales for artists and events like - Kendrick Lamar, Steve Aoki, Neon Desert Festival, JMBLYA, and others.

Maintains Austin's monthly music column and also produces regular feature contributions. This outlet has allowed for building relationships within all facets of the music industry -- venue owners, promoters, producers, booking agents, PR professionals, etc.

SEM, SEO, mobile media, social media, content marketing, video, and exchange networks. Previously held positions in subscriber services and audience development. - Audience Retention Representative - Account Coordinator; Inside Account Manager

Served as contract publicist focusing on content creation, press releases, and developing strategic plans for campaigns including press outreach, media relations, delegating potential sponsorships, and forming media partnerships. Assignments are handled on freelance.PAST CLIENTS – Art Outside Festival, Texas Crawfish and Country Music Festival

Served as planner and project manager for advertising buys, drafted press releases, conducted media outreach. Credentialed interested media and coordinated on site hospitality for attending media. Consulted on artist booking. Arranged sponsorship deal with 360 Vodka et. al.

Generated content using HTML including SEO of posts and use of RSS to drive traffic.

Freelance work compiling media kits, website content development for SEO, copy writing.

Helped to manage the office of student publications. Served as editor for the university newspaper 'The Brand'.

Successfully coordinating, and conducting up-sells on special events such as weddings, parties, as well as coordination and ticket sales for the annual Buffalo Gap Food & Wine Summit hosted by Perini Ranch.Key member of FOH staff developing promotions in support of increased PPA, consistently a top performer for sales averages across private events and daily operations. Assisted with partner promotions with affiliated wineries, distilleries, and guest chefs.