Tara Leigh

Tara Leigh Email and Phone Number

Senior Leader | Marketing | Brand | Communications | Campaigns @ Youth Projects
australia
Tara Leigh's Location
Elwood, Victoria, Australia, Australia
Tara Leigh's Contact Details

Tara Leigh work email

Tara Leigh personal email

n/a
About Tara Leigh

I am a professional marketing and communications manager with over 8 years of experience in brand, marketing, campaigns and people leadership. Most recently, I worked as a Senior Brand and Communications Manager at Beyond Blue. Prior to that I have worked across Marketing and Production roles in NFP organisations such as the Alcohol and Drug Foundation and TRY Australia. I have built my career around creativity, innovation and an eye for detail with a background in Photography/Videography and Design. I believe that the key to any great work is an even better brief. I pride myself on my stakeholder management and relationship building skills, having worked with many partner organisations, government stakeholders and external suppliers over my career. My team know me as a kind and compassionate leader with a strategic mindset, ensuring that all brand, marketing and communications activities are aligned to the overall organisational objectives and delivered on time and within budget. I am especially proud of my work setting the foundations for newly formed Brand and Communications team at Be You in which we delivered the Be You Brand strategy and increased brand awareness metrics through a brand campaign and direct marketing activities. We also developed a 24-months communications plan that included the introduction of media and thought leadership which resulted in media coverage across Australia, reaching over 6M people. I am particularly motivated by the work of not-for-profit and health organisations in the mental health, prevention and environmental space and I am now seeking a leadership role where I can combine my creative eye, strategic brain and purpose-driven heart to help support Australians in health, community and environment.

Tara Leigh's Current Company Details
Youth Projects

Youth Projects

View
Senior Leader | Marketing | Brand | Communications | Campaigns
australia
Employees:
58
Tara Leigh Work Experience Details
  • Youth Projects
    Head Of Marketing And Communications
    Youth Projects Jun 2024 - Present
    Melbourne, Victoria, Australia
  • Tara Leigh Photography
    Photographer
    Tara Leigh Photography Nov 2013 - Present
    Melbourne, Australia
    Tara Leigh Portraits is a side business that I have been running since 2013. I cover all areas of the business including photography, marketing, communications, campaigns, project management and finance.With my background in Photo Media, I have been capturing portraits for Melbourne families that they can treasure forever. I specialise in Family Portraits, Newborn, Children's Events but also offer a range of other options including Corporate and Performer Headshots, Travel and Lifestyle Photography.
  • Beyond Blue
    Be You Senior Brand And Communications Manager
    Beyond Blue May 2023 - Apr 2024
    Melbourne, Victoria, Australia
    As Senior Brand and Communications Manager, I led my team of brand and communications professionals to deliver on the Be You organisational objectives. I led the team to deliver brand activities that successfully increased brand recognition and reputation amongst educators including a direct marketing campaign, a national brand campaign, development of brand tracking reports, optimisation of the DAM platform and the leadership of a working group with cross-functional membership across three organisations. I led the development of a 24-month communications plan including partnerships, thought leadership, topic pillars and media which resulted in a successful media pick-up on ABC Australia with reach of 6M.I led a cross-functional team of 14 (across three organisations) to deliver on a content marketing strategy where I introduced an agile way of working and increased opportunities for responsive and timely content across all user-facing channels.
  • Beyond Blue
    Marketing Content Producer
    Beyond Blue Dec 2021 - Jul 2023
    Melbourne, Victoria, Australia
    As Marketing Content Producer, I positioned myself as a brand champion across three organisations. I planned, produced and promoted creative, emotive and impactful content for all user-facing channels developing relationships with external agency partners and stakeholders. I produced and maintained the Be You Brand and Style guide and optimised the Be You Brand Hub platform with input from stakeholders across the business. I led two cross functional working groups to produce creative assets and storytelling content to solidify Be You's position as the national mental health in education initiative in Australia.
  • Alcohol And Drug Foundation
    Campaigns Coordinator
    Alcohol And Drug Foundation Jan 2019 - Dec 2021
    Melbourne, Vic, Australia
    In this role I worked across many different areas of the Alcohol and Drug Foundation including the ADF brand, Good Sports, Local Drug Action Teams, Community Drug Action Teams and Connecting Diversity (in partnership with VicHealth). My role was to design, deliver and evaluate acquisition, brand, retention and event campaigns including managing the Good Sports Awards. I managed a behaviour-change campaign in 2021 which achieved 18.3 million impressions, 1.15 million video views and showed successful signs of intention to change behaviour.
  • Try Australia
    Social Media Manager
    Try Australia Feb 2018 - Jan 2019
    Melbourne, Australia
  • Mber
    Host/Reception
    Mber May 2017 - Dec 2017
    London, United Kingdom
    - Managing bookings and events- Proficient with Open Table- Dealing with clients/customer service- Reception- Admin tasks- Maintaining cleanliness of the reception/restaurant
  • Western Assembly
    Social Media Manager (Internship)
    Western Assembly Mar 2017 - Apr 2017
    London, United Kingdom
    - Updating Social Media, blog and website- Creating online presence- Photography/Videography for social media and website- Admin tasks
  • Frm Model Management
    Junior Booker, In House Photographer And Reception/Admin
    Frm Model Management Sep 2015 - May 2016
    Melbourne, Australia
    - Booking models for photo shoots, campaigns, advertisements- Creating and delivering promotional material- Photographing models to build their portfolio- Retouching photographs- Reception and Admin tasks- Organising models and clients files- Maintaining cleanliness of reception and main office areas

Tara Leigh Skills

Photography Digital Photography Commercial Photography Fashion Photography Portraits Portrait Photography Fine Art Indesign Photoshop Videography

Tara Leigh Education Details

Frequently Asked Questions about Tara Leigh

What company does Tara Leigh work for?

Tara Leigh works for Youth Projects

What is Tara Leigh's role at the current company?

Tara Leigh's current role is Senior Leader | Marketing | Brand | Communications | Campaigns.

What is Tara Leigh's email address?

Tara Leigh's email address is ta****@****.org.au

What schools did Tara Leigh attend?

Tara Leigh attended Rmit Online, Scrum Alliance, Australian Institute Of Management, Rmit Online, Academy Of Design Australia, University For The Creative Arts, Methodist Ladies College.

What skills is Tara Leigh known for?

Tara Leigh has skills like Photography, Digital Photography, Commercial Photography, Fashion Photography, Portraits, Portrait Photography, Fine Art, Indesign, Photoshop, Videography.

Who are Tara Leigh's colleagues?

Tara Leigh's colleagues are Tori Luke, Prince Tarkpor Tuazama, Renee Woodham, Eli Yiliyaer, Denae Baldassarro, Nicholas Fenech, Srinath Susarla.

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