Tara Kay Email & Phone Number

San Jose, California, Us

Stockholm, Stockholm County, Se

Stockholm, Stockholm County, Se

Tasked to prospect and build out the DC, Maryland, Virginia territory from the ground up, without any prior relationships or resources. Mainly focused on all brand direct clients, helping to educate and build brand presence on Spotify.• Drove YOY revenue growth of 245% from 2018 to 2019 for DMV Territory, across key accounts including Capital One, GEICO, Volkswagen, Audi and Marriott International • Developed strong relationships with brand direct and agency clients, resulting in increased revenue• Managed teams of Sales Planners and Account Managers, ensuring optimal job performance through training, mentoring and personnel management; enabling 2 promotions

Stockholm, Stockholm County, Se

• Lead teams in developing proposals and serving as primary contact for clients, fielding all research and questions. Direct all aspects of campaign planning, execution, optimizations, incremental opportunities and recaps• Managed $8MM+ in media sales in 2017 to key clients including Target, MillerCoors, Bank of America and more• Point of contact and manager of seven-figure branded content deal with Bank of America, directing cross-functional project meetings to produce a first to market campaign • Lead role in executing all custom experiences, BETA & first to market opportunities• Provide pre and post-sales client support, including managing development and responses to RFPs, equipping sales reps with pertinent data and collateral, identifying incremental opportunities, upselling and analyzing campaign data to garner insights

Stockholm, Stockholm County, Se

• Developed digital media plans for various accounts accompanied by proposal slides, managed execution, and analyzed campaign performance to identify opportunities for optimization. Conveyed technical specifications and best practices to ensure successful execution.• Provided media recommendation to align with campaign objectives• Leveraged data and analytics to provide insights into campaign performance• Specialized in pioneering brand studies on Spotify

Chicago, Il, Us

The premier human experience company within the industry, with a purpose to grow our clients’ business through people and their experiencesStrategic Planning for Sprint: Aug 2012 - Jan 2014Develops optimal General Market + Hispanic “offline” million dollar quarterly media plans on both National and Local levels• Fearlessly leads individual campaigns and projects such as 4Q $65 Unlimited Guarantee/iPhone, 3Q 4GLTE/Recapture Chicago, 2Q Los Angeles, Minneapolis, and Houston, Sprint Integration Deck and Monthly Impressions Summary• Conducts client Executive Summary Deck, comprehensive of 10+ campaigns• Creates buy specs, MBAs, flowcharts and budget documents to reflect changes in quarterly media plans• Organizes goals and learning opportunity for coworkers Strategic Planning/Competitive for Allstate Insurance: Nov 2011 - Aug 2012• Eagerly produced yearly National media plans for Specialty line campaigns• Pulled daily competitive reports for all Allstate brands, while compiling Quarterly and Yearly Competitive documents for client• Took ownership in building Added Value Audits and Integration Documents for internal tracking purposesParticipation in activities/Groups within Starcom: Starcom Campus Recruiting, Starcom Serves, Starcom LGBT.

As an Admissions Coordinator, I assisted in follow-up for new students after applying to the school. Working closely with a team of Assistant Directors of Admissions, I guided their new students through the understanding of financial aid forms and processes. Requesting and receiving high school transcripts was a responsibility to fulfill daily. I held weekly Accountability Meetings with my team for status updates to ensure students are moving through the admissions process efficiently. Organizing Orientation for new students became a project I specifically owned. Orientation bags were created, as well as uploading thumb drives, making folders and signs, running check-in and check-out, and setting up students for accuplacer testing. As an Admissions Coordinator, you must obey all state, federal, and accreditation requirements and laws and adhere to all school policies pertaining to the admissions and process.

Taking part in various administrative duties including project management were part of assigned tasks as an Executive Assistant. I developed and implemented a high school "hot lead" tracker, for potential students through their Admissions Recruiters daily. I requested from the Senior Admissions Coordinator to help in preparation for Orientation as well as took part in Orientation day. Duties included: putting together orientation bags, mail outs, schedules and supply kit vouchers, signs, student check-in and check-out, and accuplacer testing.

As the Receptionist, I prepared potential student interviews and meetings with Admissions and Financial Aid. Organizing student file status, transcripts, and sending out acceptance letters were just a few daily duties expected. Taking initiative, I requested to gain knowledge in other areas to be of assistance to co-workers when needed. I was assigned various ongoing projects such as Work Instruction Manuals.

London, London, Gb

-Helped design and develop a product launch event for a new client.-Demonstrated flexability and adaptability to new projects and challenges.-Applied various communication skills when interacting with clients and major companies.-Other entry level intern responsibilities.

B.A., Communication

Study/Intern Abroad