Digital marketing coach. Specializing in branding, websites, social media, display ads, SEO and email marketing.

Project Manager, Community Engagement

*Oversee strategic communications for sustainable resources, long-range planning and development for the second most populous county in Washington State*Address media inquiries and write talking points for subject matter experts in sustainability and planning divisions*Develop fact sheets, presentations, executive summaries, talking points, websites and other public outreach materials to support proposed legislative updates, long-range plans and County initiatives including:-Sustainability 2030: Pierce County’s Greenhouse Gas Reduction Plan-Tacoma-Pierce County Solid and Hazardous Waste Management Plan-Earth Matters newsletter-Shoreline Master Plan Updates-Community Plan Updates*Develop social media campaigns to support waste reduction and recycling*Developed re-brand and communications plan utilizing digital platforms for environmental education offerings that led to an 80% increase in class participation*Consulted on Planning and Public Works Communications Strategic Plan and emergency communications toolkit*Participated in regional collaboration for Tacoma Tideflats Visioning Sessions

*External Communications: Developed strategy that resulted in a 30% increase in social media followers in ten months by creating content across multiple channels to tell the story of the Orting School District. Collaborated with building leadership to streamline school to family communications. Represent school district’s interests at community meetings in superintendent’s absence. Media relations; Executive communications; Event planning; Digital media management; Graphic design; Video and photography*Community Outreach: Identified and developed relationships with stakeholder groups to enhance and promote "culture of caring" initiative on a state and local level; analyzed campaign for areas of improvement to carry the work forward. *Internal Communications: Developed a program of inquiry and strategy to identify and address internal communication areas for improvement. Developed an employee recognition program.*Crisis Communications: Developed a full crisis communication plan and annual drill. Advised communications and conducted media relations through a high-profile employee misconduct and public health incidents. Disseminate all emergency notifications.*Recognition: Award of Excellence - Social Media Campaign & Public Relations Campaign, Washington Schools Public Relations Association

*External Communications: Generated content that resulted in a 35% increase in social media followers in four months and voter approval for a $60 million bond. Responsible for district-level communications including press releases, newspaper column, digital media, and emergency notifications. Streamlined emergency communication. Event planning; Video and photography; Live stream events*Internal Communications: Developed and conducted training for school-level webmasters. Crafted new quarterly e-newsletter for staff.*Community Outreach: Engaged internal and external stakeholders in a superintendent search with public forums and candidate tours*Research: Utilized various survey platform to solicit community input on elementary school bond, employee climate, and communications *Executive Support: Managed superintendent and school board calendars, operations, agendas, and policies; coordinated all travel.

*Sales: Led a 6.5% increase in external advertising revenue in first year. Created/presented quadrennial pitch to university leadership that resulted in a 40% increase in internal funding for student media programs. Secured first-ever cash sponsorship for student media event*Budget Management: Managed four budgets totaling nearly $200,000 annually for student media. Formulated budget to support printing of campus magazine (Pulse Magazine), formerly only available digitally. Obtained additional $10,600 in funding from university leadership to support technology equipment upgrade for student media.*Personnel Management: Managed a staff of 30 student employees in support of student media operations.

*Sales and Development: Responsible for sales/renewals, account management and execution of 80 sponsorship contracts and 19 advertising contracts totaling $1.4 million plus in cash and trade to include $143,281 in new business in FY15 to support 150+ events for the largest sponsorship and advertising program in the Department of DefenseHospitality: Coordinated sponsor and VIP hospitality at all installation events and high-quality sponsor appreciation trips and events*Marketing: Coordinated off-installation advertising for major events via sponsorship partnerships and paid advertising over several mediums including cable, radio and billboards *Event Planning: team member responsible for coordinating 150+ community events for over 46,000 service members and their families

*Marketing and Events: Developed marketing plan and improved event experiences that resulted in 69% increase in race/fun run and 30% increase intramural sports participation. Directed the JBLM Race series from 2013 – 2014 and numerous athletic tournaments with surrounding military installations. Coordinated with military units to secure 100+ pieces of military equipment for Armed Forces Day.*Program Management: Implemented the Chief of Staff of the Army Battalion Sports Program on JBLM. Contracted referees and schedules for installation intramural sports. Team manager for 2013/2014 JBLM Army 10 Miler team in Washington D.C.

*Information and crisis coordination for 140+ active duty families during company deployment; US Army volunteer award recipient