Tara Lordsmith

Tara Lordsmith Email and Phone Number

CEO and Co-Founder @ The Accelerants
Brighton, VIC, AU
Tara Lordsmith's Location
Melbourne, Victoria, Australia, Australia
Tara Lordsmith's Contact Details

Tara Lordsmith personal email

n/a

Tara Lordsmith phone numbers

About Tara Lordsmith

As a passionate marketing professional, I've dedicated my career to fostering business growth and solidifying brand resonance for various organisations. With over 25 years in the industry, I've consistently adopted a comprehensive and strategic approach, working closely to understand company goals and develop customised solutions that deliver tangible results.My expertise spans a broad spectrum of marketing functions, from designing effective brand strategies and implementing innovative marketing plans to leading cohesive teams and crafting engaging content. Throughout my journey, I've successfully empowered businesses to boost their visibility, enhance engagement, and drive revenue through tailored branding and marketing strategies.I firmly believe in the power of collaboration and innovative marketing practices to drive business success. If you're seeking an experienced marketing professional to help take your business to the next level, let's connect and explore the potential opportunities we can create together.

Tara Lordsmith's Current Company Details
The Accelerants

The Accelerants

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CEO and Co-Founder
Brighton, VIC, AU
Tara Lordsmith Work Experience Details
  • The Accelerants
    Ceo And Co-Founder
    The Accelerants
    Brighton, Vic, Au
  • Lordsmith & Co.
    Marketing Advisory And Consulting
    Lordsmith & Co. Dec 2013 - Present
    Prahran, Vic, Au
    Marketing has become more complex with more options than ever before. Lordsmith and Co is a flexible marketing services business with the ability to provide an integrated marketing solutions for your business to drive commercial results. We pride ourselves on our ability to develop a marketing strategy and implement it to achieve agreed performance goals. Embracing the digital world, we can provide marketing planning, product management, brand development, communication and media solutions, resourcing, social media, martech and digital marketing support.
  • Deakin University
    Chair Of Marketing Advisory Board
    Deakin University Nov 2018 - Present
    Burwood, Victoria, Au
    In my role as Chair, I oversee and manage a group of senior marketers from industry to advise and guide the Department of Marketing at Deakin University. Working closely with the Professor of Marketing our contribution helps towards creating a university that will prepare you with more than just a degree. Deakin lead by creating opportunities to live and work in a connected, evolving world.
  • Spc Global
    Chief Commercial Officer (Cco)
    Spc Global Jul 2021 - Apr 2023
    Melbourne, Victoria, Au
    As Chief Commercial Officer, I was responsible for leading the sales, marketing and commercial strategy teams to deliver a $300m+ revenue target and an even stronger increase in profit to deliver stretching private equity expectations. The brand portfolio included SPC, Goulburn Valley, Ardmona, Pomlife, Provital and Good Meal Co which was sold across Grocery, Foodservice and Industrial markets. New brands of Helping Humans, Jomara, Street Eats and SPC TO GO were created and launched to deliver incremental results.
  • Murray River Organics Group Limited
    Chief Marketing And Sales Officer
    Murray River Organics Group Limited Oct 2019 - Jul 2021
    In this role, I was responsible for building a more consumer and customer centric business to leverage the 4900 hectares of organic farming land. Working closely with the CEO and EY consulting, a business strategy was developed, funds raised and new team recruited. Within 18 months I launched the MRO consumer brand, created over 80 new consumer products and strengthened major retailer relationships. With a change in leadership and new opportunity that presented itself, I moved on prior to the business being sold.
  • Myer
    Group General Manager Marketing
    Myer Jan 2015 - Nov 2015
    Docklands, Victoria, Au
    Leading the marketing for Myer, Australia's largest department store. As Group General Manager I was responsible for all Advertising, Media, Digital, Sponsorships, Events, PR, Photography, Brand and Visual Merchandising across the organisation working with leading brands, agencies and employees to do exceptional work.
  • Australian Marketing Institute
    Board Director
    Australian Marketing Institute Feb 2012 - May 2015
    St. Leonards, New South Wales, Au
    As a passionate advocate for the Marketing profession, I have been a member of the AMI for over 15 years, winner of the Australian Marketer of the Year in 2008 and a Company Director.
  • Simplot Australia Pty Ltd
    General Manager Marketing
    Simplot Australia Pty Ltd Jul 2004 - Nov 2013
    Mentone, Victoria, Au
    As member of the Retail Leadership Team, this role had full responsibility for the Marketing function across Australia and New Zealand, including team leadership, strategy, brand, insights, innovation, advertising, media, PR and online. This role managed a diverse portfolio of brands across the $1.6 billion Simplot business. Leader of the IT Social Enterprise transformation project through the business and owner of digital strategy for the organisation.
  • Mondelēz International
    Sales, Marketing And Strategy Roles
    Mondelēz International 1996 - 2004
    Greater Chicago Area, Il, Us
    History of high performance results across Sales, Marketing, Strategy and Planning over an 8 year tenure at Cadbury Schweppes. These roles included Strategy Manager ANZ (2003–2004), Marketing Manager Foods (2003) Marketing Manager ANZ Mother Earth (2003) Category Manager Cottee’s (2000–2002) State Account Manager Confectionery (1999–2000) Beverages Brand Manager Schweppes (1998–1999) Area Sales Executive Drinks Division (1996–1998).

Tara Lordsmith Skills

Marketing Strategy Strategy Integrated Marketing Marketing Fmcg Marketing Communications Brand Management Advertising Product Development Business Strategy Marketing Management Market Research Brand Development Leadership Business Planning Customer Insight Social Media Trade Marketing Food New Business Development Market Intelligence Retail Public Relations Product Marketing Sales Management Consumer Products Pricing Business Development Profit Maximization Media Innovation

Tara Lordsmith Education Details

  • University Of Technology Sydney
    University Of Technology Sydney
    Digital Marketing
  • Qut (Queensland University Of Technology)
    Qut (Queensland University Of Technology)
    Marketing
  • Australian Institute Of Company Directors
    Australian Institute Of Company Directors
    Graduate Of Company Directors Course (Gaicd)
  • Cquniversity
    Cquniversity
    Management
  • Loreto Mandeville Hall
    Loreto Mandeville Hall
    Graduated Year 12

Frequently Asked Questions about Tara Lordsmith

What company does Tara Lordsmith work for?

Tara Lordsmith works for The Accelerants

What is Tara Lordsmith's role at the current company?

Tara Lordsmith's current role is CEO and Co-Founder.

What is Tara Lordsmith's email address?

Tara Lordsmith's email address is ta****@****.com.au

What is Tara Lordsmith's direct phone number?

Tara Lordsmith's direct phone number is +614197*****

What schools did Tara Lordsmith attend?

Tara Lordsmith attended University Of Technology Sydney, Qut (Queensland University Of Technology), Australian Institute Of Company Directors, Cquniversity, Loreto Mandeville Hall.

What skills is Tara Lordsmith known for?

Tara Lordsmith has skills like Marketing Strategy, Strategy, Integrated Marketing, Marketing, Fmcg, Marketing Communications, Brand Management, Advertising, Product Development, Business Strategy, Marketing Management, Market Research.

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