Tara Shaffer Email & Phone Number

Wichita, Kansas, US

Managed a complete brand refresh of High Touch’s flagship cynergi|suite point-of-sale software. Developed and launched the brand for High Touch’s cutting-edge restaurant point-of-sale, Nigel, in collaboration with Thrive Restaurant Group. Launched a redesigned High Touch website for the second time in her tenure, with an updated brand identity and refined.

Wichita, Kansas, US

Wichita, Kansas, US

Designed and directed marketing strategies to increase brand awareness, accelerate strategic priorities and drive digital lead generation for business technologies including communication and IT solutions, website services, cybersecurity and software development in KS, MO, TX and CO. Led corporate rebrand, consolidating two acquisitions under the High.

• Local actress at various venues in Wichita. Performing professionally for over 25 years
• Capacity to work with professionals of various backgrounds, work styles, experience, and ages
• Flexibility to work extensive hours outside of the traditional working day
• Accustomed to working on short deadlines and accommodating last minute changes
• Vocal projection and clarity to ensure communication of material
• Highly developed aptitude for memorization

Wichita, KS, US

• Planned, managed and implemented advertising, charitable giving and public relations for Davis-Moore Chevrolet, Chrysler Dodge Jeep Ram, Mazda, Lincoln, and Alfa Romeo FIAT (new/used sales, service, parts, collision).
• Achieved a 2014 per-vehicle advertising expense 12% less than the national average (NADAData 2014 Annual Report) by developing and managing a multi-million dollar advertising budgetfocused on increased efficiency.
• Reduced media time-to-market and associated expenses by conceptualizing, implementing, andleading a three-agency creative team that supported media buying, creative strategy andmessage development, and media production.
• Increased sales by developing innovative marketing communications to enhance company brand and solicit call to action (experience includes TV, radio, print, mail, digital, social, video and POS materials).
• Improved customer engagement channels through partnership with digital creative agency onaesthetic and functionality improvements to Davis-Moore.com (experience included two websiteredesigns and launch and a redesign.
• Maintained brand relevance through consistent media relations including topics such as dealershipacquisitions and sales, new facilities, executive retirements, recalls, and safety education;created and distributed.

Wichita, KS, US

• Oversaw all promotional efforts through various marketing initiatives, programs and newsletters.
• Worked with Executive Director to develop marketing plan and budget, executed Marketing Planwith 2009 season seeing single ticket sales up over the previous season.
• Worked with multiple independent media agencies for promotional efforts and marketingmanagement; coordinated with national artist agencies and local news media to securepromotional interviews and press coverage.
• Managed updates to the Wichita Symphony Orchestra website, developed e-marketingcampaigns through online marketing system; online sales for the 2008-2009 season exceededthose for previous seasons at time of resignation.