Head Of Brand And Content Marketing
Current
Apr 2022 - Present
AeroLeads people directory · profile
Tara Johnson Email & Phone Number
Marketing Communications Leader | Brand Strategy | Storyteller
at
Field Nation
1 work email found
@genmills.com
4 phones found area 763 and 800
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Communications Leader | Brand Strategy | Storyteller
Location
Greater Minneapolis-St. Paul Area, United States, United States
Who is Tara Johnson? Overview
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Quick answer
Tara Johnson is listed as Marketing Communications Leader | Brand Strategy | Storyteller at Field Nation, based in Greater Minneapolis-St. Paul Area, United States, United States. AeroLeads shows a work email signal at genmills.com, phone signal with area code 763, 800, and a matched LinkedIn profile for Tara Johnson.
Tara Johnson previously worked as Head of Brand and Content Marketing at Field Nation and Senior Manager, Brand & Consumer Marketing at Shutterfly, Inc.. Tara Johnson holds Ba, Business, Communications, English Writing from Concordia College.
Company email context
Email format at Field Nation
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{first}.{last}@genmills.com
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Profile bio
About Tara Johnson
Connecting brands to consumers through best-in-class marketing and communications strategy and execution is my passion. My capabilities range from innovative brand building & storytelling to unlocking differential partnerships to building loyalty through retention strategies and retail acceleration. As an enthusiastic developer of talent, including up to 5 direct reports, I'm energized by a highly collaborative and engaging work environment and intrigued by the impact employees make on existing and evolved corporate cultures. I'm passionate about driving the end-to-end brand and customer experience to deliver meaningful results, including a 37% increase in consumer sentiment based on NPS brand recommendation (15 pts. above corporate stretch goal).With significant leadership experience in both a dynamic corporate environment and fast-paced agency, I'm adept at bringing creative, stategic, authentic and innovative solutions to achieve desired business results while managing to multi-million-dollar annual budgets. An agile thought leader skilled at communicating a clear strategy rooted in relevant customer insights and motivating a team to drive differential growth. As a skilled marketing leader, I’m passionate about creating and managing highly-effective consumer centric marketing campaigns, while leveraging a multi-channel communication approach to accelerate growth and deliver a superior brand experience across brand, shopper and multicultural marketing within diverse industries. My passion lies in cultivating and influencing relationships at all levels to achieve business objectives as well as championing individual development through coaching and mentorship to unlock a high-performing team.Skills: Integrated Marketing Communications, Brand Management, Strategic Planning, Coaching & Development, Team Leadership, Public Relations, Influencer Marketing, Social Media, Digital, Content Creator, Experiential Events, Strategic Partnerships, Shopper Marketing, Operations & Process, Consumer Products, Accountability and Integrity, Authentic Communicator & Positive Attitude, Retention & Loyalty, Customer and Brand Experience
Listed skills include Integrated Marketing, Marketing Communications, Brand Management, Shopper Marketing, and 29 others.
Current workplace
Tara Johnson's current company
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11 roles
Tara Johnson work experience
A career timeline built from the work history available for this profile.
Senior Manager, Brand & Consumer Marketing
Lead Gifts & Home Decor category marketing. Responsible for brand strategy, positioning and go-to-market campaigns to drive engagement and revenue growth.
Oct 2020 - Apr 2022
Marketing Communications Consultant
Project-based work to support Marcomm rebranding efforts.
Feb 2020 - Sep 2020
Senior Marketing Manager, Integrated Marketing And Global Owner Experience
Built and managed end-to-end global owner marketing and communication campaign strategy and plan for on-road member community experiences and management. This included oversight of brand performance marketing: direct mail, email, digital and owner loyalty. Led team of 3 and was responsible for program and strategy promoting a motorcycle-inspired life - a.
Jan 2019 - Jan 2020
Senior Marketing Manager, Consumer Experience And Brand Loyalty
Led brand experience & consumer loyalty strategy to drive differential growth across Indian Motorcycle and Slingshot brands. Led a team of 5 with budget oversight to achieve goals. A critical part of my role was advancing our customer first strategy internally and with our dealers, and did so by building and leading the Indian Motorcycle customer.
Apr 2017 - Dec 2018
Senior Marketing Communications Manager, Strategic Partnerships
Led corporate partnership strategy to uniquely position General Mills brands and drive differential growth across our categories & brands. I gained valuable experience managing business risk & opportunities as well as leading strategic negotiations and managing partner communications on behalf of our brands, including planning and finalizing key.
Aug 2016 - Mar 2017
Senior Marketing Communication Manager, New Customer Growth Marketing (Shopper + Brand)
Led strategic customer growth segment, spearheading a cross-functional team responsible for developing, implementing and orchestrating a Regional marketing plan for multiple brands across Operating Units. From consumer insights to product portfolio decisions to local market brand strategy & execution to program measurability, the highly orchestrated.
Oct 2015 - Aug 2016
Integrated Marketing Communications Manager, Capabilities & Innovation + Price Promotion
Led centralized team for innovation, thought-leadership, partner/vendor relations and best practices. Developed and recommended to Senior Leadership and brands a first-of-its-kind GMI USRO Sampling capabilities / innovation framework and working toolkit, encompassing sampling beliefs, principles and best practices, resulting in greater program innovation.
Oct 2012 - Oct 2015
Integrated Marketing Communications Manager, Shopper Marketing (Target, Drug + Dollar)
Managed integrated marketing programs for National retail customers. Partnered with Sales & Consumer Insights to bring holistic and dynamic merchandising opportunities for General Mills brands to Target/Drug & Dollar for shared strategic advantage.During my tenure, I owned a unique cross-category opportunity with Target Pharmacy buyers to bring consumer.
May 2011 - Oct 2012
Integrated Marketing Communications, Big G Cereals + Snacks
Initiated and executed end-to-end Cereal Event Strategy. Managed theatrical and toy partnerships to deliver custom premiums in select packages and surround media support, creating consumer fun and driving scale events at retail. Drove double-digit merchandising growth on half of annual merch events (incremental sales lift ~+44% Walmart) Optimized Division.
Jul 2008 - May 2011
Brand Public Relations (Manager, Assistant Manager, Specialist)
Brand Public Relations Manager-Big-G Cereal & Snacks Operating UnitsAsst. Brand Public Relations Manager-Corporate Events, Big-G Cereal & Snacks Operating Units Brand Public Relations Specialist- Big G Cereal, Meals, Baking and Yoplait Operating Units Led brand-building Public Relations initiatives to drive brand awareness and engagement. Managed a myriad.
Mar 2002 - Jul 2008
1 education record
Tara Johnson education
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Concordia College
FAQ
Frequently asked questions about Tara Johnson
Quick answers generated from the profile data available on this page.
What company does Tara Johnson work for?
Tara Johnson works for Field Nation.
What is Tara Johnson's role at Field Nation?
Tara Johnson is listed as Marketing Communications Leader | Brand Strategy | Storyteller at Field Nation.
What is Tara Johnson's email address?
AeroLeads has found 1 work email signal at @genmills.com for Tara Johnson at Field Nation.
What is Tara Johnson's phone number?
AeroLeads has found 4 phone signal(s) with area code 763, 800 for Tara Johnson at Field Nation.
Where is Tara Johnson based?
Tara Johnson is based in Greater Minneapolis-St. Paul Area, United States, United States while working with Field Nation.
What companies has Tara Johnson worked for?
Tara Johnson has worked for Field Nation, Shutterfly, Inc., Marcomm Inc., Polaris Inc., and General Mills.
How can I contact Tara Johnson?
You can use AeroLeads to view verified contact signals for Tara Johnson at Field Nation, including work email, phone, and LinkedIn data when available.
What schools did Tara Johnson attend?
Tara Johnson holds Ba, Business, Communications, English Writing from Concordia College.
What skills is Tara Johnson known for?
Tara Johnson is listed with skills including Integrated Marketing, Marketing Communications, Brand Management, Shopper Marketing, Customer Insight, Consumer Products, Public Relations, and Brand Development.
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