Tara Marsh Email & Phone Number

New York, United States

Lead marketing strategy and campaign development across Bain's consulting service practices

New York

Small Pharma's mission is to accelerate the development of drugs that provide effective treatments in mental health, in particular depression. We are raising funds for our second very exciting asset development.

Leading marketing efforts for the launch of an exciting new product, bringing together the latest in psychological research, cognitive behavioral therapy, and innovative technology in a way that has never been done before - and charting new territory in self development and mental health

New York

LEADERSHIP: Built and lead global content marketing capability across Wunderman's 100s of offices globally. Developed frameworks, toolkits and access to technology and insights to deliver a differentiated positioning and consistent approach, ensuring best practices are adhered to and enhancing efficiency and effectiveness. KEY HIGHLIGHTS: Digital transformation and activation: Translation of brand strategy into tangible value for your audience, bringing the brand promise to life. Developing and executing structured marketing strategies that exploit digital channels and identifying key marketing and experience opportunities based on customer insights. Driving innovation with partners in the broader marketing ecosystem, leveraging technology and data to ensure content efforts are efficient, and aligned with the business’s corporate identity and brand objectivesManaging content as a strategic asset and a realization of the brand promise, allowing brands to have multiple conversations with multiple targets in multiple channels, all of them laddering up to their brand and business objectives.Wunderman Thompson is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman Thompson combines creativity and data into work that inspires consumers to take action and delivers results for brands. With 20,000 people in 100+ markets around the world, Wunderman Thompson is uniquely positioned to rethink business, culture and brand experiences, owning delivery from end-to-end.

LEADERSHIP: Working in collaboration with now global CEO of WPP, Mark Read, leading the development of WPP’s digital capabilities, through partnerships, investments and acquisitions. KEY HIGHLIGHTS: Partner Management: Led and developed relationships with key technology and media partners (Adobe, Google etc.) and the start-up community, including founding WPP's Adobe Alliance Digital Transformation: Worked with WPP agencies and client teams to bring the best of WPP’s digital capabilities to clients

London, United Kingdom

Strategic Branding & Stakeholder Management: Led stakeholder strategy and brand recovery for Turkey’s largest conglomerate, working in collaboration with CEO and CMO. KEY HIGHLIGHTS: Public Relations & Business Strategy: Co-led winning pitch to be Amex AOR for PR across international markets and then led the team, developing PR strategy, tactics and toolkits for local market activationCrisis & Issue Management: Successfully led the development of crisis and issues management practice in the UK Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 131 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. Ogilvy is a WPP company

London, United Kingdom

LEADERSHIP: Strategically leading and advising offices and client teams on best practices in mobile. Worked alongside the global chief digital officer to develop excellence in each market to ensure overall capability and strategy was rolled out and aligned with overall business positioning.KEY HIGHLIGHTS: Provided mobile expertise to client teams and specialist functions (search, social, online) as needed Business Strategy & Corporate Communications: Strategy and communications planning for MEC’s international clients, including Sony Ericsson and Bacardi Group

Greater New York City Area

LEADERSHIP: Built & developed key relationships with clients in various industries, including consumer goods and private equity brands. KEY HIGHLIGHTS: Brand Strategy & Development: Lead brand strategist for multiple clients, interfacing with client-side brand directors and C-level executives-  Starbucks: packaging redesign for RTD coffee beverage, including product innovation recommendations  KKR (private equity): New brand positioning, including new verbal and visual identity New Business Development: Played a key role in multiple new business pitches

Promoted to post-MBA consultant level without having an MBA.Experience across multiple sectors, with specialization in customer-facing projects, ranging from customer segmentation, to sales strategy, to brand and channel strategy, and retail concept innovation.Led private equity due diligence across a range of industries.

Ba, Economics And Management

Mba

Course Completion, Behavioral Economics

Master Of Business Administration - Mba