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I led all marketing and branding efforts for the company revolutionizing big city rental housing, including oversight of two direct reports, multiple agencies, and a multimillion-dollar budget across corporate and all six properties. I ensured that all marketing efforts were in alignment with company vision, including marketing, branding, PR, website, advertising, and technical support. I led process improvement efforts, designed new programs and processes, and managed social media development, SEO, SEM, digital advertising, and creative acquisition, including photoshoots and video. I was also the project manager and strategist for the Critical Path program to launch the opening of new properties.

I oversaw the marketing department and annual budget, one direct report, and team members across 14 locations. I delivered effective management of SEO/SEM, PPC, events, influencers, social media marketing, PR, photography, and creative/design.

I skyrocketed business results for start-up clients, including fashion, consumer, technology, and entertainment clients. I created influencer relations and organized events/invites to top journalists and personalities.

I managed a portfolio of B2B/B2C tech and consumer clients, crafting PR write-ups, coordinating with media, and implementing communication plans. I delivered various business pitches to secure new clients.