Tara Mcgowan Email & Phone Number

New York, Ny , Us

Washington, District Of Columbia, Us

ACRONYM is a nonprofit organization committed to building power + digital infrastructure for the progressive movement. We also write a fairly fabulous newsletter, FWIW. Sign up here —> www.anotheracronym.org/fwiw

Washington, District Of Columbia, Us

Washington, District Of Columbia, Us

A digital-first campaign strategy lab that works with progressive candidates, campaigns and organizations to develop innovative cross-channel media, marketing and engagement programs.

As Director of Digital Strategy at Priorities, Tara built and managed a $40 million digital persuasion campaign that reached over 50 million U.S. voters online across online, social media and mobile platforms throughout the 2016 presidential election. In this role, Tara : *Managed an in-house team of eight staff including digital strategists, design, web and video producers, as well as a number of external content producers, who together created over 4,800 unique pieces of digital-first creative for Priorities’ online advertising, social media, email, website and video platforms*Organized a digital coordination table that included senior level representation from over 15 national progressive organizations working to defeat Donald Trump, to facilitate coordination of message, creative resources, targeting models and strategies, paid media plans and tactics *Co-directed a $10 million digital campaign with Emily's List to reach and engage millennial women voters online *Managed multiple teams of digital, paid media and analytics consultants, as well as Priorities’ direct relationships with platforms including Facebook, Buzzfeed, Google and Twitter*Oversaw multiple short and long-term research projects leveraging voter file-matched online panels and brand optimization survey testing in order to measure the impact and ensure continuous optimization of all digital-first paid media produced As a member of Priorities leadership, Tara also played a critical role in developing and executing the broader organization's strategy as related to research, data analytics, communications and fundraising throughout the 2016 cycle.

New York, Ny, Us

Manage the U.S. campaigns portfolio for Here Now, a global climate change storytelling incubation based at Purpose in New York. •Co-led pitch strategy and fundraising for global climate change campaign accelerator•Manage a team of campaigners, creatives and strategists, and a multi-million dollar yearly budget•Build and execute online and offline campaigns to shift the public narrative on climate and energy issues and reduce emissions at the state, regional and national level

San Francisco, California, Us

•Drafted and executed strategy and plans for effective online campaigns against climate change deniers running for public office and an ongoing campaign against the Keystone XL Pipeline; drove tens of thousands of voters to the polls on climate issue in the 2013 VA gubernatorial race through online organizing, digital advertising and tools.•Built and managed a team of 6 full-time digital staff employees and a seven-figure department budget•Built a national email list of 500,000 in less than six months with a strong activist segment

Chicago, Illinois, Us

• Worked across departments as both project manager and producer to brainstorm, research, pitch, script, field produce and direct the shooting, editing and rollout of high-quality video content for an audience of millions.• Managed production teams of 2-7 colleagues including editors, cinematographers, motion graphics editors and production assistants on multiple video projects at a time. • As supervising producer of equal rights video content for the campaign, I oversaw and produced videos on the debate in the election over the rights of women and the LGBT community, and conducted on-camera interviews with Caroline Kennedy, Gloria Steinem, Beyoncé, Eva Longoria and many other high profile surrogates passionate about this cause. • As Video Director for Obama for America-Florida, I managed a five-person production team in the largest battleground state for the last three weeks of the election, and produced and released over 15 videos in that period for Florida voters. http://www.youtube.com/user/BarackObamadotcom

Washington, District Of Columbia, Us

• Handled press requests, pitched stories to local and national news outlets, wrote daily press releases on topics ranging from the from the war in Afghanistan to local initiatives in Rhode Island, and produced earned media events in both Washington and Rhode Island. • Project managed a comprehensive overhaul of the senator’s website and maintained the senator’s official social networks.• Produced, shot and edited video packages for the senator’s digital channels, and worked with other Senate offices to help them produce more unique video content.

New York, Us

• Gathered, researched and pitched stories, and assisted in the production and post-production of packages to run on air for Steve Kroft’s team during the 2008 presidential primaries and election. • Produced and directed in-studio shoots with correspondents, maintained the weekly lineup, and edited and distributed final scripts to CBS Senior Staff.

• Gathered, researched, pitched and reported stories on the past, present & future of mainstream news, and carried out production & post-production tasks for the cable series as needed. • Collaborated on the development of documentary series and films for production for IFC.

New York, Us

60 Minutes

New York, Us

The Evening News with Katie Couric

Ba, Journalism, Political Science

High School Diploma