Tara Hall Email and Phone Number

Through establishing and managing 10+ accounts ranging from $5-10M in revenue and consulting on branding and social media strategy, I increased client visits by 25% and brand awareness and revenue by up to 50%. I generate monthly marketing summaries and plan of action objectives for upcoming months, resulting in achieving actionable marketing and social media strategies in addition to enhanced branding for companies. I strategize on securing influencer partnerships through research and planning to determine th best fit for each brand.

As the Director of paid influencer campaigns and negotiating strategic partnerships ranging from $100-150K on an annual basis, I collaborated with the Senior Digital Marketing Director and CEO to build the influencer and affiliate marketing program to drive website traffic through paid social media campaigns. This resulted in onboarding 20+ influencers and increasing sales by 1100%. Overseeing internal communications and a team of 10, I fostered engagement and prepared 20 briefs for media features. I also planned marketing strategies for social media, website, and paid ads which resulted in increasing company following by 357%. I designed, managed, and executed campaigns for affiliates, influencers, and brand strategy including content creation and planning, photoshoot planning, graphic design, accompanied ad campaigns, and social media strategy. I also created and measured KPIs based on total investment through subscriber reach, cost per view, click through rate, cost per click, conversions, brand sentiment, cost per acquisition, and product sales and revenue. Furthermore, I analyzed e-commerce data including website visitors, conversions, customer lifetime value, and customer origination.

I facilitated and fostered 150+ strategic partnerships with brands/influencers/affiliates through direct outreach, negotiations, contracts, payment, and relationship management techniques, generating $1.9M+ partnership sales. I managed social media influencer management program, Sideqik, and increased the company following by 280% on Instagram.As the Marketing Director, I led a team of 6 employees consisting of content creators, customer service specialists, and social media managers. I implemented internal marketing strategies with CMO and CEO on developing rebrand concepts and partnerships, resulting in strategic partnerships with media and generating new seasonal, high-level long-term campaign strategy.

I promoted products including Bud Light with 8-10 subsidiaries at 50+ events, increasing sales by 15-20% per event and educating potential customers about the product or company.

I generated potential leads for bookings and bus rentals, created social media channels for marketing and advertisements, and acted as primary liaison between company owner and clients.

Through sourcing, contracts, and managing 100 local partnering businesses to grow sales, I crafted the ultimate client experience. In addition, I persuaded concert attendees to try a particular product/brand and educated them about the product.