Copywriter, Promotions And Social Media
Current-Responsible for all email marketing copy, including newsletters, nurture series, abandoned cart, canceled customer, and special event emails. -Research, write, and manage all blogs on topics such as fitness, health care, nutrition, and wellness. -Writes and offers creative direction for all brand social media communications, creating 30+ pieces of content per month with unique adjustments to achieve high engagement rates on each channel-Manages the creative advertising process; writes converting ad copy, instructs creative direction on visual assets, and delivers final feedback -Performs industry research for advertising, social media, and email marketing; takes learnings and applies them to the Jazzercise brand-Synthesizes social media data and compiles monthly reports with informed next-step suggestions-Responsible for website copy, complete with favored SEO keywords for 20 pages-Revises and proof-reads all marketing materials for both internal and external use-Created the first-ever Abandoned Cart Email Marketing Series; with a consistent 30% conversion rate each month