I am an expert in consumer strategy, insight and behaviour change. I have extensive marcomms and product development experience, having been a Strategy Director at the advertising agencies WCRS, AMV.BBDO, and WPP and marketing roles at Prudential, Aviva and Public Health England. This experience has been enriched by a MA in social gerontology at Kings College London which provides ageing insights to better enable marketing and communications development. I am a member of the APPG for Longevity, continue to sit on the GCS Cabinet Office, Strategy and Evaluation Council and a committee member of the BSI Committee on Ageing Societies
Listed skills include Expertise In Strategic Planning, Marketing Strategy, Integrated Campaign Development, Brand Strategy, and 22 others.