Degreed Graphic Designer with 16+ years experience in creative direction. I excel at communicating complex ideas through clear visual representation. I specialize in holistic marketing solutions for SMBs. My background as a business owner gives me the leadership skills to create innovative campaigns that get results. I thrive while managing multiple projects at a time, meeting tight deadlines and adhering to budgets. If you need memorable branding, website design, email marketing, social media content, and photography to reach your customers, I'm your key.Creative Director | Graphic DesignerEmail: taramonstersmith@gmail.comCORE COMPETENCIES• Creative Direction Leadership• Brand Development and Management• Graphic Design for Apparel, Digital Media and Printed Materials• Advertising, Email and Social Media Campaigns• Sales Funnels and Marketing for Retail Products• Fashion and Product Photography• Package and Product Design for Apparel, Accessories, and Gift items• Vector Illustration, Typography, Layout Design for Catalogs• Adobe Creative Suite, Microsoft Office, Figma, Google Suite, Trello• Team Leadership, Training, MentoringACCOMPLISHMENTS• Created a clothing company focused on eco-friendly fashion for nature lovers.• Designing 120 seasonal products each year for style, fit, fabric and functionality.• Increasing brand awareness 20% each year for over 16 years with original graphics for apparel, digital assets, and printed advertising focused on my brand’s core values.• Owned a retail store and gallery in Seattle for 6 years.• Increased customer base fivefold by creating cohesive branding, a new website, email marketing, printed advertising, rewards program, and cultivating a multi channel social media following• Sold the company for a profit, and it continues to thrive on the reputation I built for it.Contact me at taramonstersmith@gmail.com for any Creative Director or Graphic Design Opportunities
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Graphic DesignerQuality Sewing & VacuumSeattle, Wa, Us -
Ceo / Creative Director / Graphic DesignerRevival Ink Apparel Jan 2007 - PresentGreater Seattle Area• Created a clothing company focused on eco-friendly fashion for nature lovers• Designed 120 products per year based on seasonal trends and customer data• Illustrated graphics for t-shirts, hoodies, pants, socks, tote bags, drinkware and more• Creative direction for a six member team in person and virtually on graphic design, website UI/UX design, email marketing, social media, advertising, copywriting and screen printing• Produced marketing materials including websites, landing pages, product catalogs, swag, signage, photo imagery, emails, and weekly social media campaigns• Launched the Nature Shirt Club with a new website and marketing plan, increasing subscriptionsign-ups by 70% in the first month, with continued growth each month• Project management and collaboration with my team in Figma on adding new features to the Revival Ink website, increasing holiday sales by 45%• Directed photo shoots, retouched photos, sourced stock photos, created mockups, and wrote editorial copy to tell a cohesive brand story that resonated with our target audience across all platforms• Launched a Youtube Channel for Revival Ink's target audience, growing over 3K Subs in 6 months• Filmed, edited, and produced all Youtube videos creating motion graphics, transitions and overlays• Designed signage and booth displays to represent the brand at trade shows nationwide -
Retail Store Owner / Creative Director / Graphic DesignerMonster Art And Clothing Jul 2011 - Feb 20175000 20Th Ave Nw, Seattle, Wa 98107• Owned and operated a boutique and gallery featuring local art, fashion, and handmade goods• Expanded customer base tenfold in 6 years by creating a new website, cohesive branding, email marketing, print media, rewards program, and cultivating a multi channel social media following• Elevated artist representation in store from 13 artists to over 100 within 2 years• Tracked and exceeded monthly sales goals, increasing gross revenue by 15% within the first year of ownership, with continued growth over the following years• Sourced products, streamlined purchase orders, inventory and pricing to raise the profit of goods sold by 35% within the first 3 months of ownership• Curated monthly art shows and events for the Ballard Art Walk, growing foot traffic by 65%• Captivated customers with dynamic window displays and in-store product displays inspired by seasonal trends and local art• Launched PR campaigns resulting in features by The Daily Show, Evening Magazine, Bust Magazine, Daily Candy, The Seattle Times, Seattle Magazine, and City Arts Magazine• Hired, trained, and managed a team of 5 employees. Created manuals on employee conduct, responsibilities and goals to increase employee retention by 80%• Sold store at a profit to focus on the growth of Revival Ink. Transitioned the store to new management, and the store continues to thrive on the reputation I built for it
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Marketing Manager / Creative Director / Graphic DesignerTara Monster Marketing Aug 2007 - Sep 2016Greater Seattle Area• Helped artists and SMBs create and execute marketing strategies for sustainable growth• Brand packages: logo design, colors, fonts and layout • Applied cohesive branding to social media, email campaigns and printed marketing materials • Created and re-designed websites in Wordpress and Shopify for increased traffic and conversions• Established social media accounts and skyrocketed followers with creative content strategies and ads • Built and maintained e-commerce stores for Woocommerce, Shopify, Amazon, and Etsy
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Graphic DesignerPacific Market International Jul 2007 - Jun 2008Seattle, Washington, United StatesGraphic designer and product photographer for Aladdin, Stanley, and Starbucks brands. Emphasis on package design, illustration for drinkware, photo retouching and creating product catalogs.
Tara Smith Education Details
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Graphic Design, Illustration, Photography, Typography, Web Design -
Graphic Design
Frequently Asked Questions about Tara Smith
What company does Tara Smith work for?
Tara Smith works for Quality Sewing & Vacuum
What is Tara Smith's role at the current company?
Tara Smith's current role is Graphic Designer.
What schools did Tara Smith attend?
Tara Smith attended Cornish College Of The Arts, University Of Washington.
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Tara Smith
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Tara Smith
Philadelphia, Pa3georgetown.edu, thepaperstore.com, bain.com -
Tara Smith
Portland, Or2waggeneredstrom.com, intel.com -
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Tara Smith
Greater Philadelphia6dardenarchitects.com, yahoo.com, tollbrothersinc.com, campbellsoup.com, discovery.com, ciber.com1 (303) 2XXXXXXX
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