Tara Smith Email & Phone Number

Seattle, Wa, Us

Greater Seattle Area

• Created a clothing company focused on eco-friendly fashion for nature lovers• Designed 120 products per year based on seasonal trends and customer data• Illustrated graphics for t-shirts, hoodies, pants, socks, tote bags, drinkware and more• Creative direction for a six member team in person and virtually on graphic design, website UI/UX design, email marketing, social media, advertising, copywriting and screen printing• Produced marketing materials including websites, landing pages, product catalogs, swag, signage, photo imagery, emails, and weekly social media campaigns• Launched the Nature Shirt Club with a new website and marketing plan, increasing subscriptionsign-ups by 70% in the first month, with continued growth each month• Project management and collaboration with my team in Figma on adding new features to the Revival Ink website, increasing holiday sales by 45%• Directed photo shoots, retouched photos, sourced stock photos, created mockups, and wrote editorial copy to tell a cohesive brand story that resonated with our target audience across all platforms• Launched a Youtube Channel for Revival Ink's target audience, growing over 3K Subs in 6 months• Filmed, edited, and produced all Youtube videos creating motion graphics, transitions and overlays• Designed signage and booth displays to represent the brand at trade shows nationwide

5000 20Th Ave Nw, Seattle, Wa 98107

• Owned and operated a boutique and gallery featuring local art, fashion, and handmade goods• Expanded customer base tenfold in 6 years by creating a new website, cohesive branding, email marketing, print media, rewards program, and cultivating a multi channel social media following• Elevated artist representation in store from 13 artists to over 100 within 2 years• Tracked and exceeded monthly sales goals, increasing gross revenue by 15% within the first year of ownership, with continued growth over the following years• Sourced products, streamlined purchase orders, inventory and pricing to raise the profit of goods sold by 35% within the first 3 months of ownership• Curated monthly art shows and events for the Ballard Art Walk, growing foot traffic by 65%• Captivated customers with dynamic window displays and in-store product displays inspired by seasonal trends and local art• Launched PR campaigns resulting in features by The Daily Show, Evening Magazine, Bust Magazine, Daily Candy, The Seattle Times, Seattle Magazine, and City Arts Magazine• Hired, trained, and managed a team of 5 employees. Created manuals on employee conduct, responsibilities and goals to increase employee retention by 80%• Sold store at a profit to focus on the growth of Revival Ink. Transitioned the store to new management, and the store continues to thrive on the reputation I built for it

Greater Seattle Area

• Helped artists and SMBs create and execute marketing strategies for sustainable growth• Brand packages: logo design, colors, fonts and layout • Applied cohesive branding to social media, email campaigns and printed marketing materials • Created and re-designed websites in Wordpress and Shopify for increased traffic and conversions• Established social media accounts and skyrocketed followers with creative content strategies and ads • Built and maintained e-commerce stores for Woocommerce, Shopify, Amazon, and Etsy

Seattle, Washington, United States

Graphic designer and product photographer for Aladdin, Stanley, and Starbucks brands. Emphasis on package design, illustration for drinkware, photo retouching and creating product catalogs.

Bachelor Of Fine Arts - Bfa, Graphic Design, Illustration, Photography, Typography, Web Design

Activities and Societies: Screen Printing ClubStudied Graphic design for print materials and packaging, digital media, web design.

Associate Of Arts And Sciences - Aas, Graphic Design

Studied Graphic Design, Illustration, Typography, Print Design and Photography. Supervised the School of Art computer lab, assisting.