Acceleration of growth and sales expansion on an annual basis. Utilize strong network of contacts to drive strategic business expansion through full-cycle business development activities that deliver revenue growth, market share and market penetration. Drive consistency and deliver efficiencies in acquiring talent by implementing recruitment, staffing and retention strategies that support client business objectives and gain a return on investment.

Responsible for the growth of sales as well as management of the assigned territory.Formulate and execute distributor programs, including pricing, to achieve maximum sales volume. Work closely with distributor sales people and management to execute programs efficiently and effectively.Monitor and evaluate distributor’s performance ensuring that targets are met and budgets are followed.Manage compliance of on and off premise account programs; identify and allocate resources to retailers in the market.Educate sales personnel on brand attributes and ensure that brand standards are followed when educating wait staff and bartenders.Identify new opportunities and follow through with distributors and sales team to maximize opportunities.Monitor budget limits and show fiscal responsibility

• Executed all sales/depletions goals working directly with upper management at SGWS. • Implementation of pricing structure and discounts/bracket pricing. Direct communications with all DM’s and BM’s to secure monthly objectives and quotas. • Guided the development and performance of all sales activities in the western states. Staff and direct sales team and provide leadership and direction to achieve target goals and profitability. • Developed and maintained P&L monthly. • Worked directly with top-down management to ensure proper distribution and placements monthly to achieve agreed upon case goals • Successful development of relationships with buyers and decision makers both on and off premise • Developed monthly account reviews, sales data, budget spends, incentives etc. both within SGWS and at the account level • Managed all T&E expenses and local budgets for the state • Managed and helped create overall budget for organization

National Sales Manager (CA, AZ, NV, TX, LA, GA, FL) Responsible for brand development, distribution and sales efforts including managing Area Marketing Reps within each territory in Northern and Southern California, Arizona, TX, LA, GA, FL and Nevada. Also responsible for scheduling and hosting staff orientations for new and existing accounts as well as developing and executing special events and private tastings for buyers and targeted consumers. Provided account support through strategic analysis through advertising/marketing design, product pricing, account evaluation, continuing training and new menu development and support.