Tara Morrison Email & Phone Number

Louisville, Kentucky, United States

Develops brand strategies to enhance market presence, offering custom solutions for restaurantsand brands nationally and globally. Manages global supplier relationships and project timelines for a creative agency specializing in high-end small wares and innovative supply solutions for the food and beverage industry. Negotiates pricing and terms for unique items supplied to esteemed liquor companies, leading national restaurant chains, and world-renowned bars, ensuring customized solutions tailored toclient needs.

Louisville, Kentucky, United States

Engaged in collaborative efforts with cross-functional teams and brand partners to execute brand projects, strategic initiatives, rollouts, and general replacement volumes. Directly responsible for $23M annual uniform spend. Oversaw enduring project objectives characterized by extended life cycles, ensuring consistent engagement and informed communication among internal and external stakeholders, including brand partners, suppliers, and global supply manufacturers. Orchestrated strategic corporate partnerships and supplier contracts spanning 20 categories in the opt-in services space, delivering cost-saving opportunities to Yum! Brands and its franchisee partners/operators. Increased participation within service programs, leading to a 26% increase in annual revenue, generating $175K in additional income. Balanced existing supplier relationships while consistently evaluating prospective vendors across all facets of restaurant operations, including waste & recycling, oil management, software & technology, energy, payroll, and music. Drove program awareness among restaurant operators through a blend of digital marketing programs and traditional channels, including conventions, trade shows, website, email nurture campaigns, and articles/advertisements in franchisee association magazines. Managed the entire content creation process, orchestrates event logistics, oversees campaign monitoring and analysis, including trade show coordination, travel logistics, on-site setup, lead generation and engagement, and conducts monthly tracking and measurement of marketing initiatives using KPIs and tailored dashboards.

Louisville, Kentucky Area

Executed the purchase of $15M annual inventory for 30 warehouses across North America. Monitored supplier delivery schedules and the flow of materials to meet production requirements and project-driven deadlines. Oversaw internal business audits through data analysis and forecasting in order to cut operating costs, optimize inventory levels, and manage excess inventory. Used advanced Excel skills to provide reporting data to upper management. Participated in contract and pricing negotiations, and maintained professional and trusting relationships with over 100 suppliers. Collaborated with internal customers daily, such as sales, warehouse operations, accounting, manufacturing, and rental equipment teams, regarding inventory fulfillment, project timeframes, company freight, and inventory discrepancies.

Nashville, Tn

Reviewed inventory levels, maintained pricing, and oversaw purchasing of over $200M annual inventory for over 90 warehouses. Developed trusting relationships with warehouse associates, operational managers, and vendors to continue the growth of their business by providing exceptional customer service. Used company data and forecasting techniques to liquidate surplus inventory, increase service levels, and improve overall utilization of the purchasing department within Supply Chain.

San Francisco, Ca

Created and managed leads; drove the full sales cycle from vetting leads and introductory calls to closing deals using CRM software. Educated clients about the benefits of online advertising and consumer reviews, and how it related to their presence in the community, both online and locally. Conducted high volume of sales calls to business owners in order to establish lasting, mutually beneficial relationships with clients.

Lexington, Kentucky Area

Coached team of seven consultants influencing them to achieve sales goals and elevated counter sales trends. Managed inventory stock levels to optimize sales volume and effectively communicated with key stakeholders to achieve business objectives. Developed and executed strategic marketing plans to achieve $1 million counter sales goal.

San Francisco, Ca

Achieved sales quota through persuasive selling and maintained organized customer database to establish relationships and ensure accurate follow-up with each customer. Worked directly with Loss Prevention, Human Resources, Visual Merchandising and Store Information Management to develop the knowledge and skills to become an Assistant Sales Manager.