Nordic Ux Research Lead
CurrentI am responsible for strategically growing If's qualitative research practice. In my time in this position, I have implemented Nordic Customer Panels, created a Customer Insights Repository, established bi-yearly Customer Insight Share-outs for the whole organization, in addition to building our research community and developing the processes by which we recruit for, conduct, and analyze qualitative research in If. I also advocate across the organization on the benefits of customer-centric ways of working, as well as educate and advise on how to integrate customer research insights into our product and service development processes.