Tara Murphy Email and Phone Number

*Lead & develop west coast account management team across platform and media business. *Worked with VP to design and implement new revenue forecasting process & guide to instruct team.*Rolled out account scorecards & cross functional escalation process for media business resulting in lower QoQ error rates of team.*Created & designed framework, R&Rs, and metrics for success for new media strategy role designed to aid in the growth & upsell of existing business across the west coast.*Responsible for career pathing & development for AMs & Manager

*Responsible for building out new function & team to support & scale customer onboarding, training and learning and development, reduce client ramp up period and accelerate revenue growth.*Developed process to convert managed service clients to self-service platform customers.*Developed and launched Amobee Accelerator Program – external customer training program & collateral focused on increasing programmatic & Amobee platform knowledge.*Launched internal platform certifications to scale knowledge across the org globally.

(Turn was acquired by Amobee in Feb 2017) *Responsible for process enhancements across rev team & functional excellence of Account Management.• Partnered with HR to develop new platform hiring process and lead hiring efforts for 6 AMs in summer 2016. Recruited, interviewed and ultimately hired 5 AMs within 3 months.• Led two-day national summit for all US AMs to review best practices, roles & responsibilities and new product initiatives.• Worked cross functionally to develop first formal platform sales process, workflow and R&Rs.

*Oversaw over $40MM in west coast revenue and managed team of 8 Sr AMs & AMs across LA/SF.*Responsible for career growth, development, coaching, resourcing and hiring.*Maintained and grew existing revenue across region via account planning, campaign delivery best practices and identifying new areas of growth within existing business.

*Hybrid player/coach role. Managed SF client services team and served as account lead for 2nd largest brand direct client at Turn.*Grew client’s revenue from $50K test to over $10MM annually by ensuring KPIs were met and using data to recommend new strategies across FBX, mobile, display and video channels.*Team achieved 134% of regional revenue goal in 2014.*Key part of Account team that received “Team of the Year” Award in 2014.

*Lead AM on Turn's largest ATD (agency trading desk) customer.*Interacted with wide range of contacts from day-to-day traders to SVP Product.*Ran QBRs and training, prioritized feature requests and ensured adoption of Turn across trading desk's advertisers.*Turn was given highest score by ATD on evaluation across all DSP partners in 2012.

AKQA is an independent global digital marketing firm that uses innovative ideas and technology to deliver results for the world’s leading brands -- including Coca-Cola, Audi, Nike, Gap, Visa and Autodesk. AKQA has more than 900 employees in San Francisco, New York, Washington DC, London, Shanghai, Berlin, San Salvador, and Amsterdam. Recognized numerous times as "Digital Agency of the Year," AKQA was recently named one of the "World's 50 Most Innovative Companies" and one of “The 10 Most Innovative Companies in Advertising & Marketing” by Fast Company magazine.AKQA Media is an integrated global media, search,and analytics strategy and technology platform dedicated to delivering the best audience, engagement, and insight to our client brands.

SearchRev was acquired by AKQA in August 2007.