Primp & Play is the 1st Family Spa in Franchising, inspired from the idea that quality time with children and the pampering of a parent can peacefully coexist. We offer parents and kids alike a tranquil and relaxing kid-friendly space where guests of all ages can enjoy a variety of spa treatments.Our award-winning business also offers Kid's art class if a parent would like to enjoy some alone time, custom birthday & event party packages, group and private classes for things like Meditation, as well as affordable retail from a rotating mix of pop-up vendors. FRANCHISES AVAILABLE NATIONWIDE. METRO KIDS WINNER 2021 - Best Party Destination, Best Family Outing, Best Kid's DealPHILADELPHIA MAGAZINE, BEST OF PHILLY WINNER 2016 - Best Spa for MomsPHILADELPHIA FAMILY MAGAZINE, LOVE AWARD WINNER 2016 + 2017- Best Place to Host a Birthday PartyPHILADELPHIA STYLE MAGAZINE, BEST OF STYLE 2016MOMMY POPPINS FINALIST 2017www.primpandplay.comfb.com/primpandplay

Guide companies with all elements of Marketing on a project or retainer basis. Areas of expertise include digital marketing, brand messaging and development, marketing strategy, video production, website refresh and event / conference execution. Past experience includes clients in industries including: Consumer Products, Healthcare, Medical Device, Wine & Spirits, Construction, Legal, Real Estate, Hospitality, Lifestyle brands, Fashion, Beauty, Wellness, Franchise, Non-Profits, Consumer Research & launching Apps into the market.

Lead the creation, development and execution of custom marketing campaigns across TV, VOD and digital platforms to increase advertiser revenue, build consumer engagement and establish successful partnerships.o Deliver on-brand integrated marketing concepts sold through to advertisers generating increased revenue year over year ($7M network revenue in 2011, $11.5M in 2012 and $12.5M in 2013)o Oversee Ad Sales / Integrated Marketing budget of $980k to create custom TV and digital content, as well as network out of home campaign and sales toolso Develop and manage trade marketing campaigns for high priority programming and sales periods targeting media buyers to increase brand awarenesso Act as Sprout contact for the NBC Integrated Strategic Marketing Group for cross-network promotional initiatives, such as Green is Universal, Olympics and Universal Picture priorities to elevate brand image within portfolio o Partner with Account Executives to create custom marketing solutions addressing client objectives o Facilitate development and approval process across External Production, Creative, Legal, Digital and Sales teams to ensure seamless communication and that timing and budget parameters are meto Align marketing opportunities with Research capabilities to ensure concepts benefit from insights o Build audience engagement through custom integrated concepts with advertiserso Drive brand messaging strategy to consumers through development of branding strategy, marketing tools & communications plan

Served as the design project leader in the Global Strategic Design Office to facilitate project communication between design, research & marketing contacts in the McNeil Consumer Division & Nutritional Foods global business units to refresh & develop packaging for various over the counter & nutritional projects based on regional & global needs.o Managed marketing & design deliverables to facilitate consumer package product launcheso Participated in executive level strategy & decision making to drive successful launch of design projectso Seamlessly interacted with cross-functional project teams including J&J Global Creative, Package Engineering, Marketing, Market Research, R&D, Sales, Purchasing, Regulatory, Finance, external agencies & vendors o Oversaw global business unit design budget of $665k, used to create educational materials, prototypes and tools

Liaison between client, internal design team & external vendors to manage account campaigns from conception to execution for multiple clients, including Tropicana Casino, Lilly Pulitzer and Prince Tennis, with annual per client billing ranging from $120k-$600k.o Acted as project manager between client, external vendors, internal design & interactive teamso Wrote copy & ensured timely distribution of marketing collateral, web banners & e-mail blastso Managed talent, logistics and promotion for nationwide events ranging from consumer sampling to VIP functionso Developed concepts for ad campaigns, promotional events, viral marketing & creative collateral

Developed strategy to create a diversity branding and marketing campaign to drive strategy into talent acquisition, target effective sourcing channels for investment, and focus on a specific plan for key-impact positions. Maintained Diversity office’s annual budget with an emphasis on culture change initiatives through strategic diversity management and the implementation of external partnerships, enterprise-wide programs, processes & procedures.o Created corporate branding & communications plan, including the re-development of marketing materials & online communications, aligning diversity practices and the company’s business modelo Researched metrics reports to provide analysis & improvement recommendations to company’s CEOo Orchestrated community outreach partnership between CIGNA and Big Brothers & Big Sisters of Philadelphia, the company’s first mentoring program of its typeo Enhanced CIGNA women's leadership initiatives through the creation of educational seminars for women in the community designed to strengthen resume writing and improve job interviewing skillso Developed diversity recruiting strategy and initiated a diversity branding and advertising campaign to drive strategy into talent acquisition & target effective sourcing channels for investment

• Promotional Supervisor Premiere Events & Marketing • Promotional Manager, Team Enterprises, Inc.• Promotional Assistant Manager, Mediastar Promotions

Interacted with cable systems in multi-state territory of 30+ million subscribers to provide training and marketing support on TV Guide Portfolio of cable products (TV Guide Magazine, TV Guide Channel, TV Guide Interactive, and TV Games Network).o Managed the review of digital promotions, Pay-Per-View & Video On Demand customization for affiliate cable systems throughout the territoryo Arranged sponsorships for national and regional trade shows; managed show budgets and represented TV Guideo Generated ancillary product sales to existing customer baseo Conducted on-site product knowledge sessions with executive management and call center groups to educate cable operator employees on interactive product features, functionality & best practices

• Late Show with David Letterman, Audience Coordinator• Associate Publicist, Actor Morgan Freeman @Bizcuit Media• Ambush Makeover, Fox/Banyan• 2000-2003 MTV Music Awards, MTV• National Treasure, Produced by Jerry Bruckheimer• Britney Spears Special from the Gotham Theatre, MTV • 2003 Grammy Awards• 2002 & 2003 NATAS Emmy Awards• 2001 & 2002 Daytime Emmy Awards • WPVI-TV• Good Morning America