At Tring was responsible for content creation and search engine optimization to increase organic traffic to the brand website. My efforts were critical to the monthly growth of traffic. They were instrumental to Tring reaching a historic milestone of more than 4 million monthly organic traffic in May 2024.The Case Study section on the website which I conceptualised and created, brought in an average of 15 monthly leads.

At Current Global, I worked on the LinkedIn India, Zepto, PayMate and Scapia accounts.My responsibilities included:-Maintaining media databases-Drafting brand communications such as press releases and quotes-Building media relations -Identifying media and event opportunities-Helping the brands receive qualitative coverage with top-tier publications

I was introduced to the functions of a PR agency. I was with RGB Consult, whose parent organization is Moe's Art. We worked on clients like WeNaturalists, Tring, Lomotif, GoSpots and Playerzpot.The team trained me well for the responsibilities required. I learned about pitching and did a lot of that for WeNaturalists, especially, via email and phone to different journalists. An article I wrote on behalf of them for World Environment Day was sent to IndiaTV which published it.I did media mapping as well for the clients each day. I helped prepare coverage reports as well.

I wrote summaries of self-development books for the Better You app along with newsletters and blogposts.

I wrote content for the SoundBox website. These included the latest music news, reviews of new songs and interviews with musicians which I conducted myself.

Under the creative-copy team, I worked on brands such as L&T, Burger King China and Tata. I wrote both long and short-form copy, conceived brand names, did research and conceived ambient advertising ideas.

I wrote, edited and proofread articles on entertainment.