Tara Naughton

Tara Naughton Email and Phone Number

Data & Insights Strategy I Brand Communication I Business Development I Chief Member I Writer @ Storyful
Tara Naughton's Location
Hoboken, New Jersey, United States, United States
Tara Naughton's Contact Details

Tara Naughton personal email

About Tara Naughton

Senior marketing communications professional with deep experience in new business development, client relations, strategic partnerships, fractional CMO consulting, and creating and executing innovative marketing campaigns for leading brands. I help companies achieve their business goals through strategic storytelling and innovation.Brand experience: Nikon, Subaru, Whole Foods Market, TIDAL, YETI, BIC, Edelman Financial Engines, Microsoft, Ford, Rite Aid, Kentucky Derby, Dairy Queen, Atkins, Met-RX, Advair, Samsung, Panasonic, LG, GSK, Aventis, Barefoot Wines, Warner Brothers, Stoli, Greene King, Hilton, and Autotrader. Specialties include product marketing, brand communications, thought leadership, digital and social strategy, audio and video content development, writing, media training, issues management, management operations and driving cultural initiatives. I am passionate about problem-solving, learning, and collaboration. I am also a proud member of CHIEF, a private network of exceptional leaders.

Tara Naughton's Current Company Details
Storyful

Storyful

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Data & Insights Strategy I Brand Communication I Business Development I Chief Member I Writer
Tara Naughton Work Experience Details
  • Storyful
    Svp, Intelligence
    Storyful Oct 2024 - Present
    Dublin, County Dublin, Ie
    • Lead global intelligence team delivering market-leading data and insights for Fortune 500 companies.• Develop commercial strategy, drive new business growth, and provide best-in-class brand strategy.
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  • Mikeworldwide (Mww)
    Chief Marketing & Business Development Officer
    Mikeworldwide (Mww) Dec 2021 - Dec 2023
    New York, Ny, Us
    •Led agency marketing, and new client acquisition targeting business and marketing leaders in consumer, B2B technology, healthcare, and financial services •Drove prospecting, research, strategy, program development, staffing and procurement and led planning and creative sessions to solve business challenges and leverage trends.•Achieved 16% YOY growth and 26% growth over a two-year period.•Implemented comprehensive measurement approach for all agency marketing channels (owned content performance, earned, paid, CRM, SEO, SEM, and thought leadership) and established enhanced messaging and positioning for new website and owned channels.
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  • Mikeworldwide (Mww)
    Evp & Managing Director, Consumer Practice Leader
    Mikeworldwide (Mww) Jan 2009 - Dec 2021
    New York, Ny, Us
    •Oversaw Consumer Marketing Practice P&L and 50+ professionals, representing leading brands, including Nikon, Subaru, Whole Foods Market, YETI, BIC, Kentucky Derby, Red Lobster, TIDAL, Husqvarna, Barefoot Wine, Dairy Queen, Warner Brothers, Hilton, Autotrader, Warner Brothers, Kelly Blue Book, Atkins, Samsung, and KB Home.•Took immersive approach to learn industries, and serve as a senior strategist and creative to deliver big ideas for earned, influencer, experiential, paid digital, earned partnership channels, including business transformation, thought leadership and product launch initiatives. •Participated on cross-functional client and agency teams to create strategy, content, integrated programs and partner marketing for Subaru, Nikon, Rite Aid, MDA, Atkins, BIC, and Edelman Financial Engines.
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  • Cohn & Wolfe
    Svp
    Cohn & Wolfe Jan 2000 - Sep 2008
    New York, Ny, Us
    •Create and execute compelling marketing campaigns, including content development, events, social media, buzz marketing, industry analyst relations and c-level communications•Managed and mentored account teams, oversee multi-million dollar budgets, drive client marketing and media strategy•Led strategic B2B and thought leadership campaigns for Microsoft and Panasonic software and hardware solutions to drive growth in key telecommunications and government verticals.•Partnered with practice leaders to form first agency green team, focused on environmental impacts.•Drove successful storytelling to address clients’ category changes by authoring case studies, bylines, media, and analyst relations.•Clients: GSK, Aventis, Roche, Microsoft, Samsung, LG, Panasonic, Ford, 3M, 24/7 Real Media
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Tara Naughton Skills

Integrated Marketing Media Relations Public Relations Social Media Marketing Crisis Communications Strategic Communications Event Management Corporate Communications Thought Leadership Editing Message Development Social Media Strategic Partnerships Press Releases Marketing Communications Communications Planning Advertising Strategy Marketing Campaigns Consumer Marketing Media Strategy

Tara Naughton Education Details

  • Seton Hall University
    Seton Hall University
    Communication And Media Studies

Frequently Asked Questions about Tara Naughton

What company does Tara Naughton work for?

Tara Naughton works for Storyful

What is Tara Naughton's role at the current company?

Tara Naughton's current role is Data & Insights Strategy I Brand Communication I Business Development I Chief Member I Writer.

What is Tara Naughton's email address?

Tara Naughton's email address is tb****@****ail.com

What is Tara Naughton's direct phone number?

Tara Naughton's direct phone number is +121270*****

What schools did Tara Naughton attend?

Tara Naughton attended Seton Hall University.

What skills is Tara Naughton known for?

Tara Naughton has skills like Integrated Marketing, Media Relations, Public Relations, Social Media Marketing, Crisis Communications, Strategic Communications, Event Management, Corporate Communications, Thought Leadership, Editing, Message Development, Social Media.

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