Project Title: Conceptualized and studied the channel sales of Donear Industries Ltd in Gujarat•Studying Market trend for the company in B2B sales across 17districts and 75 retailers.•Studied the retailer’s perception about Donear as a brand in the market.•Analyzed what motivates the retailers for giving preference to the brand.•Handling the retailer complaints and finding out at which level problem occurred and fixing it.

 Generating new business by leveraging existing relationships and conducting market research in Mumbai region Successfully developed new product lines for existing market and increased product penetration Created marketing campaign, pricing structure and sales strategy for 125+ different product designs Grew existing customer base through telemarketing, prospecting and networking Handled customer complaints and analyzed what motivates the customer for giving preference to the brand