-Spearheaded the development and implementation of strategies that expanded the company's international market presence, driving a 20% increase in export sales in 2023. -Secured favorable terms and conditions through successful contract negotiations with international partners, distributors, and customers.-Led critical import and export processes, ensuring seamless coordination of shipments, accurate documentation, and strict compliance with customs regulations and trade laws. -Cultivated and nurtured strong relationships with international partners, distributors, and customers, fostering business growth. Provided strategic leadership and guidance to the foreign trade team, establishing performance goals, conducting evaluations, and delivering training and development opportunities.

- Led a department of over 30 encompassing Brand, Visual Merchandising, Training and Sales teams. - Developed Sundora's 5-year marketing strategy, campaigns and creative concepts from the ground up.- Pioneered Onboarding 20+ International Premium Brands implementing 360-degree marketing plans in alignment with global standards, while increasing brand awareness, engagement and sales.- Co-directed operations at the Singapore Hub, leading the creation of masterclass content, budgeting, marketing reports and brand promotion proposals etc..- Championed best-in-class retail excellence at Sundora since 2016, fostering innovative, inclusive, and gender-neutral approaches within marketing activities.- Developed industry-leading training modules and programs for Sundora's field force. Oversaw the organization and successful implementation of brand-specific training, workshops, and seminars.

- Pioneered Bproperty's first in-house Interior Solutions Department, leading a team of top-tier architects, interior designers, and expert sales professionals.- Secured high-end clientele, generating over BDT 4 Crores in profit within the first five months. - Drove significant KPI improvement through effective training programs focused on lead generation, customer retention, and post-delivery service excellence.

-Developed and implemented company’s communication strategy and branding forthe global market within the social development, governance, infrastructure andR&D departments.-Led cross-functional teams to optimize existing products and fuel businessgrowth through strategic investor identification, sustainable business practicesand partnership development.

- Formulated rules, regulations and by-laws for effective and smooth running of the Organization within its stated objectives including conducting BBG's election to form its new Board of Trustees.- Organized several successful events at the British High Commissioner's Residence and British High - Commission Club with prominent Chief Guests from Government, Private and Public sectors.Led market research required by BBG during its Social Corporate Responsibility programs; coordinated and liaised in their implementation and successful delivery.- Worked closely with DITD at British High Commission, other foreign missions and key officials to strengthen stakeholder ties & attract British investment to Bangladesh.

- Managed all operational and administrative functions for the NCCI, including overseeing the Energy Efficiency Engagement Secretariat funded by DANIDA during my tenure as Acting Executive Director from 2016.- Spearheaded NCCI's annual Business Confidence Survey Reports, leading market research initiatives that informed these reports distributed to European Nordic Corporations globally.- Led the organization of the 2017 Green Growth Solutions Conference (Danish Embassy, MoFA, MCCI), facilitating discussions among over 250 policymakers on green growth opportunities and challenges.

- Led international stakeholder and event management for high-profile gatherings, including Social Business Day 2015 (thousands of attendees worldwide). Oversaw international communications, guest management, and coordination, ensuring a seamless experience.- Managed all global publications, PR, and media relations, driving successful communication for key projects.