Manager- User Growth
CurrentLeading Growth @ Freecharge for all categories & products. Skilled in handling:*large revenue driving categories of Recharges and Biill payments and UPI (Prepaid, DTH, Electricity). *Launch and grow new products/categories - Rental, Education fees, Fastag, LPG etc.*Responsible for User acquisition, retention & cross sell to drive growth & maximise ROI*Owner for growth and P&L of freecharge UPI business. *Launched and scaled up freecharge referral program for UPI, Rentals, Recharges and bill payment categories from 0 to 100x*Consumer insights/user behaviour analysis & optimise user conversion funnel.*Lead campaigns end to end & manage over all promotion & digital marketing budget.*Leading Digital & SEO/ASO for Payments Business*Champion metrics driven analysis & decision making throughout the org for revenue and profitable growth. *Increased customer retention by 100% YoY through customer success and product led customer experience enhancement initiatives.*Create Monthly growth plans to achieve the targets and Align campaigns and promotions through SMS, emails, branding elements to achieve the revenue goals.*Champion metrics driven analysis & decision making throughout the org for profitable growth.