Tara Thomas Email & Phone Number

San Diego, California, US

New York, NY, US

• Lead a team of BI Developers working towards goals of combining data from multiple affiliate platforms into a consolidated BI Solution to support customers, customer support staff, finance, product, marketing, and sales.
• Developed and automated weekly/monthly excel reporting distributed via Salesforce for clients as a value add to clients. Reduced manual reporting done by front end associates by 70%. This also supported an initiative.
• Designed and built complex business reporting from multiple data sources including, AWS, Salesforce, Netsuite, Druid, and MySQL to create a multi-faceted view of customer performance and internal company performance.
• Led a project to map data points from the 2 legacy platforms to identify gaps and commonalities. This information has been critical for efforts the teams are making to consolidate platforms with as little disruption to.

Philadelphia, PA, US

• Emphasis on internal and customer facing dashboard product development with ancillary focus on financial and business analytics to engage customers and employees.
• Led the creation and adoption of internal and external analytic dashboard solutions using QlikSense, Excel, and Salesforce, that increased employee efficiency across the company, improved service to clients, and.
• Improved data literacy throughout the company through training and consistent updates that empowered employees to perform deeper dives into the data and better serve our clients
• Worked with C-level executives to design and implement components to support sales strategy, including assigning agent territories, named account lists, Etail Insights integration and training, lead scoring strategies.

Philadelphia, PA, US

• This newly created position evolved to support the affiliate marketing network, clients, and support groups, as well as business analytics for the CFO.
• Developed and automated key reports for managing the affiliate network, allowing departments the flexibility to adjust the reporting to meet their specific needs.
• Analyzed affiliate publisher performance for Shutterfly, Kate Spade, Charlotte Russe, and Nordstrom Rack,
• Worked directly with C-Level Executives to develop Key Value Drivers for the Pepperjam business, C-level executives, Senior Leaders, and the Board. This included gather requirements, identifying gaps, creating and.
• Lead efforts to standardize data definitions and business requirements among stakeholders with varied goals across the organization.

Philadelphia, PA, US

• Led a team working on top tier luxury retail multi-channel clients. Primary team focus was on providing channel level insights and optimizations for digital marketing strategy.
• Managed a team of analysts primarily supporting Kate Spade and Bebe, and worked to optimize their annual ecommerce revenue, $300 million and $70 million respectively.
• Channel level analytics and recommendations for digital portfolios using purchase path data and an algorithmic model to optimize the portfolio.o Identified significant areas of overlap among display retargeting vendors.
• Digital portfolio forecasting for prospective clients and standalone project work, with limited inputs, these projects require a specific blend of art and science.
• Hired and trained a set of junior analysts, mentoring them along with several other Pepperjam associates in need of guidance.

New York, NY, US

• I support a Partner Portfolio for Chase Card Services, am responsible for managing relationships with the internal Marketing team and GM of the partner portfolio. I also participate in discussions with the partner.
• Fully automated an acquisition premium reconciliation process with the partner that increased efficiency by 5-10%.
• Track and monitor the effectiveness of acquisition as well as portfolio marketing efforts for the partner
• Build and maintain dashboards that allow the internal marketing team to gain timely insights into the history and trending of various KPI’s
• Measured the performance of various global campaigns and made recommendations for future involvement in these initiatives.

Wilmington, Delaware, US

• Escalating levels of responsibility resulting from two promotions, full responsibility for campaign management, performance analytics, business intelligence and marketing strategy for multiple core business lines..
• Proposed, designed, and implemented an automated Daily marketing campaign, in SAS Enterprise Guide based on recent customer engagement. This triggered campaign has become a cornerstone for business lines to follow up.
• Directed the creation of automated BASE SAS reporting solution scorecard to track sales, revenue, customer penetration, repeat visitors and net income for retail store operations.
• Mentor staff on marketing segmentation, strategy, analytic approaches, and identifying key insights for senior management. Lead the team in a collaborative marketing approach where the analysts’ role becomes more.
• Implemented automated standardized marketing campaign performance report to drive resource efficiency and a common view on critical success metrics across products and channels.
• Participated in designing Enterprise Master Data Management strategies to improve overall data quality to enable reduced ad hoc data cleansing, increased analyst efficiency and reporting solution automation.

Wilmington, Delaware, US

• Challenged to develop actionable enterprise intelligence to improve profitable by optimizing targeting, segmentation, product offers and customer contact frequency.
• Created customer product specific trade zone mapping to optimize targeting and segmentation, efforts increased response rates by 10% and improved revenue by $300K
• Developed retail location site selection model that factored, census and customer density, demographics, estimated retail leasing costs, visitors and forecasted revenue into actionable decision making intelligence.
• Designed mobile product segmentation strategy to optimize marketing budget yield, optimization increased overall response rates and improved ROI by 25%.
• Participated in cross functional team that implemented organization campaign management process and procedures.
• Created demand for advanced mapping analytics including trade zone creation and maintenance, customer profiling and prospecting, retail site location analysis, and hot spot analysis.

Wilmington, Delaware, US

• Responsible for completing list selections to support direct mail, email, phone and text marketing campaigns.
• Responsible for supporting 40% of total marketing campaigns produced generating $30MM in gross revenue
• Designed SQL stored procedures to automate marketing campaign list selection accuracy and overall resource efficiency
• Assisted in the training of new analysts, creating practice exercises, database and procedure documentation to reduce new resource learning curve.
• Created trade area overlays for radio stations to illustrate the impact that various radio spots might have on the member base

Master Of Business Administration (Mba), Business Administration And Management, General

Bachelor'S Degree, Business, Management, Marketing, And Related Support Services