Tara O'Flaherty

Tara O'Flaherty Email and Phone Number

Consumer Marketing, Brand & Content Strategy @ Chelsea Piers
Tara O'Flaherty's Location
New York, New York, United States, United States
Tara O'Flaherty's Contact Details
About Tara O'Flaherty

Senior marketing and global business development executive with a proven track record of developing and building strategic brands for fitness, health and wellness, luxury and consumer products companies across multiple categories. Extensive experience driving results in diverse business environments across retail and direct sell from high growth, expansion to turn-around and restructuring, as well as all key regions: NA, LATAM, Europe and Asia. Strong history of building teams and developing and motivating top talent.• Strategic, consumer focused marketer, skilled at developing and implementing long-term global category strategy. • Cross-functional leader adept at guiding teams to overcome challenges within budgets and condensed timelines.• Results oriented, analytical thinker who can assess broad business implications in the context of immediate issues. • Flexible team player achieves results through collaborative relationships in culturally diverse organizations• Creative, entrepreneurial marketer accomplished at utilizing innovative approaches to solve business challengesSpecialties: beauty; mass, prestige, direct selling channels; strategic planning; brand management; new product development; P&L/ budget management; Sales/ Profit optimization; distribution strategies; market expansion; account management; digital/ social media; interactive marketing; consumer promotions; consumer research; advertising/ media campaign creation; media planning; brand communications; talent management; cross-functional team leadership; image-driven brands; licensing; pricing and product life cycle management.

Tara O'Flaherty's Current Company Details
Chelsea Piers

Chelsea Piers

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Consumer Marketing, Brand & Content Strategy
Tara O'Flaherty Work Experience Details
  • Chelsea Piers
    Chief Marketing Officer
    Chelsea Piers Nov 2020 - Present
    New York, Ny, Us
  • Chelsea Piers Connecticut
    Marketing Director
    Chelsea Piers Connecticut 2018 - 2020
    Stamford, Connecticut, Us
  • Chelsea Piers Connecticut
    Marketing And Strategy Consultant
    Chelsea Piers Connecticut 2017 - 2017
    Stamford, Connecticut, Us
  • Jane Smith Agency
    Brand Marketing Strategy Consultant
    Jane Smith Agency 2017 - 2017
    New York, New York, Us
  • Perricone Md
    Vice President Brand Marketing
    Perricone Md 2015 - 2017
    San Francisco, Ca, Us
  • Headoverheels Collective
    Social Media Strategy Consultant
    Headoverheels Collective Nov 2014 - Oct 2015
    Developed social media marketing strategy and content to support client objectives of extending brand reach, cultivating consumer relationships and driving sales. Ideated 6 month social media editorial calendar, created daily blog posts, developed integrated marketing programs and cultivated and managed blogger ambassador relationships.
  • Avon
    Executive Director North America Beauty Marketing
    Avon 2013 - 2014
    Northampton, Gb
    Led team of 33 across Marketing, Product Innovation, Activation and Package Design for the $1.3B North America beauty business. Responsible for financial planning, innovations, 3-year category strategies and annual marketing plans for all categories: skin care, color cosmetics, fragrance, personal and hair care to deliver revenue and profit objectives. Reported to VP North America Marketing and CMO. Member of the Global Executive Marketing Leadership Team.
  • Avon
    Executive Director North America Regional Marketing
    Avon 2012 - 2013
    Northampton, Gb
    Led team of 22 across Marketing, Package Design, Product Innovation and Marketing Analytics. Directed 3-year beauty pipeline, pricing and product life cycle strategies for all categories in $1.3B North America business. Partnered with matrix organization to ensure successful execution of strategies to meet financial objectives. Accountable for development of regional and commercialization of global innovations. Reported to GVP North America Marketing and CMO. Member of the Global Executive Marketing Leadership Team.
  • Avon
    Executive Director Global Color Marketing
    Avon 2011 - 2012
    Northampton, Gb
    Directed long-term global strategy and brand development on $2.0B Color Category. Responsible for driving growth on multiple brands and all make-up segments across varied price tiers. Fully accountable for building robust long-term global innovation plans based on market trends, consumer insights and overall business needs, developing contingency plans where necessary. Selected by Senior Management to lead category during management realignment, tasked with creating turnaround plan to reverse share declines. Reported to SVP of Marketing. Monthly business review meetings with CEO.
  • Avon
    Director Global Marketing, Fragrances
    Avon 2009 - 2011
    Northampton, Gb
    Developed long-term global strategy for $2.4B Fragrance Category, focused on brand building, portfolio optimization and strengthening image perception of Avon Fragrance. Directed activities within matrix organization to execute product launch plans including: ideation, brand positioning, package design, product development, advertising communication and 360 degree launch activation.
  • Coty Prestige
    Senior Brand Manager- Calvin Klein Global Marketing
    Coty Prestige 2006 - 2008
    Amsterdam, North Holland, Nl
    Managed development of the global Euphoria franchise. Cultivated long-term global brand strategy with focus on maintaining Calvin Klein brand equity worldwide. Directed new product development, promotions, media campaigns and all brand communications. Managed relationships with licensor, advertising agency, fragrance house, package design firm and international affiliates.
  • Coty Prestige
    Senior Marketing Manager- Rimmel Cosmetics
    Coty Prestige 2003 - 2006
    Amsterdam, North Holland, Nl
    Managed all marketing elements for the expansion of the Rimmel cosmetics brand in the U.S outside of WalMart test market, growing revenue +200% and ultimately establishing the brand in 13 leading retail customers. Directed marketing for the $80MM Lip & Nail business (50% of retail sales and over 200 SKU portfolio.) Independently managed brand P&L and developed media, internet and promotional strategy. Managed relationships with 4 external agencies, vendors internal sales force and key retail partners.
  • Maybelline
    Assistant Marketing Manager
    Maybelline 2001 - 2003
    Paris, Fr
    Managed $160MM nail, shadow and liner businesses, encompassing over 300 SKUs and $13MM advertising budget.
  • Estee Lauder
    Manager Forecasting- Aramis Division
    Estee Lauder 2000 - 2001
    New York, Ny, Us
    Created fiscal year shipment plans for the Aramis division working across Fragrance, Color and Skin Care categories. Responsible for U.S., Canada and Puerto Rico annual forecasts as well as monthly adjustments based on market activity, for all 200+ SKUs in the Aramis, Tommy Hilfiger, Lab Series, Joe Malone and La Mer product lines.
  • Delias
    Merchandise Planner
    Delias 1999 - 2000
    New York, Ny, Us
  • Bloomingdale'S
    Planner
    Bloomingdale'S 1999 - 1999
    New York, Ny, Us
  • Bloomingdale'S
    Assistant Marketing Manager- Cosmetics Floor 59Th Street
    Bloomingdale'S 1998 - 1999
    New York, Ny, Us

Tara O'Flaherty Skills

Brand Management Marketing Strategy Consumer Products Integrated Marketing Brand Development Customer Insight Product Development Cross Functional Team Leadership Advertising Cosmetics Management Retail Marketing Research Product Marketing Beauty Industry Global Marketing Sales P&l Management Packaging Creative Direction Fragrance Forecasting Digital Marketing Luxury Goods Packaging Design Product Innovation Strategic Planning Interactive Marketing Brand Equity Skin Care Beauty International Marketing Social Media Marketing Strategy

Tara O'Flaherty Education Details

  • Yale University
    Yale University
    Architecture

Frequently Asked Questions about Tara O'Flaherty

What company does Tara O'Flaherty work for?

Tara O'Flaherty works for Chelsea Piers

What is Tara O'Flaherty's role at the current company?

Tara O'Flaherty's current role is Consumer Marketing, Brand & Content Strategy.

What is Tara O'Flaherty's email address?

Tara O'Flaherty's email address is of****@****ail.com

What is Tara O'Flaherty's direct phone number?

Tara O'Flaherty's direct phone number is +141523*****

What schools did Tara O'Flaherty attend?

Tara O'Flaherty attended Yale University.

What skills is Tara O'Flaherty known for?

Tara O'Flaherty has skills like Brand Management, Marketing, Strategy, Consumer Products, Integrated Marketing, Brand Development, Customer Insight, Product Development, Cross Functional Team Leadership, Advertising, Cosmetics, Management.

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