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Innovative Senior Marketing Executive leading industry in omni-channel commerce, digital marketing, subscription modeling, retail strategy and merchandising solutions. Proven Collaborator, achieving profitable goals, including buying and selling companies. Collaborated with Investment Banker FT Partners to position CardinalCommerce for Visa acquisition. EXECUTIVE SUMMARY • Brand Architect – Build brand voice and key messaging to drive an organization’s future growth structure• Technology Leader – Dedicated marketing career within the ever-evolving purchasing landscape, including digital authentication and ecommerce• Industry Pundit – Invited to global conferences and trade events to deliver most forefront messaging on key topics in business, marketing and technology• Client Relations – Engage with and secure relationships with leading global organizations• Succession Planning & Inclusivity – Keen eye for recruiting, grooming and promoting the right people into the right roles, anchoring successful teams with top talent
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DeletCleveland, Oh, Us -
Head Of MarketingCovercy 2022 - PresentNew York, Ny, Us -
Head Of MarketingRiver Saas Capital 2020 - 2022- Drove 130% increase in traffic resulting in substantial increase in Assets under Management.- Supported additional properties in the portfolio: MRK Technologies and River Capital Finance -
Head Of Marketing And Communications, CardinalcommerceVisa 2017 - 2020Foster City, California, Us• Integrated Visa expertise to drive CardinalCommerce business methodologies and results• Collaborated across the Visa family of companies to bring to life Intelligent Security as our go-to-market strategy• Led Marketing team, including digital, content, partner and event marketing disciplines• Identified industry opportunities, bringing the best digital authentication solutions to world-class clients • Relaunched brand and messaging platform, including trade dress• Founded and directed Cardinal Women’s Network to cultivate talent diversity and inclusion -
Senior Vice President, MarketingCardinalcommerce 2015 - 2017Mentor, Ohio, UsGlobal leader in payment authentication for digital transactions. Personally recruited to grow and position fintech for strategic global acquisition. Achieved goal in less than 4 years.• Won CNP (Card Not Present) industry Customer Choice Award for Best Authentication Solution 6 years consecutively • Grew double-digit YOY company revenue for 6 continuous years• Created customer advisory board to enhance product development • Fostered industry thought leadership with global event marketing and speaking engagements -
Vice President MarketingCardinalcommerce 2013 - 2015Mentor, Ohio, Us• Positioned brand and its awareness utilizing sponsorship, exhibition and speaking engagements at key targeted conferences• Established digital marketing discipline through website re-platform and marketing automation demand generation tools to grow and nurture leads for sales team. Created Search Engine Marketing strategies (including PPC and SEO).
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Merchant ManagerAmerican Greetings 2008 - 2013Cleveland, Oh, UsSeamlessly transitioned from American Greetings Interactive (AGI) to successful management roles within the parent company. Led world’s biggest publicly traded social expressions firm in its inaugural consumer segmentation study and execution. • Commanded individual everyday and seasonal greeting card businesses across 3 channels of distribution generating $300M in total revenue; 3-4 direct reports• Initiated merchandising and distribution plans, and price testing • Primary liaison with Account Management team to deliver retailer productivity • Initiated testing pipeline agenda for merchant blueprints -
Product ManagerAmerican Greetings 2006 - 2008Cleveland, Oh, Us• Oversaw flagship everyday greeting cards for all Lifestage Celebration Assortments (Wedding, Baby, Anniversary, Thank You, and Congratulations); 4 direct reports• Delivered $300M in total revenue via new product development, pricing initiatives, merchandising plans and talent alignment • Orchestrated new retail directive with Walmart, winning away footage from competition • Directed cross-functional team, including decision makers from Creative, Editorial and Product Management, to train on product development customer segments
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Vice President Of Direct MarketingAmerican Greetings Interactive 2005 - 2006American Greetings Interactive, an American Greetings CompanyDigital, high-risk and diversely-funded start-up. Bought companies, integrated brands and attracted people who thrived in an entrepreneurial culture.• Led continuous service subscription model with 2M+ Members on AmericanGreetings.com, BlueMountain.com, Egreetings.com, Yahoo Greetings, AOL Greetings, and MSN Greetings; drove 50% of the division’s revenue achieving double digit YOY growth in both revenue and subscribers • Spearheaded search initiatives on Google, Yahoo, and MSN
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Associate Vice PresidentAmerican Greetings Interactive 2004 - 2005• Reported directly to CEO • Acting Chief of Staff, charged with organizing senior management team, leveraging assets across multiple business unit and integrating new businesses • Piloted diagnostic phase of Organizational Effectiveness Study with third-party consultancy• Point person for Mergers and Acquisition scouting trips and integration work
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Director Of Retention MarketingAmerican Greetings Interactive 2002 - 2004• Oversaw continuous service subscription model with 2M+ members; 3 direct reports• Exceeded subscription renewal goals via renewal testing strategies and re-acquisition• Activated Payment Processing Recovery Strategy: grew customer retention and revenue • Instituted quarterly Member Satisfaction Tracking Study
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Director Of Acquisition MarketingAmerican Greetings Interactive 2001 - 2002• Launched pay-for-content subscription models; increased acquisition response rates 250% • Integral in planning and developing 11-member marketing team; 2 direct reports
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Marketing ManagerAmerican Greetings Interactive 2000 - 2001• Managed multi-million-dollar consumer subscription program, Platinum Club for AmericanGreetings.com web site with P/L accountability• Designed and implemented price, benefit, and copy tests; exceeded retention goal of 65%
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Research ManagerAmerican Greetings Interactive 1999 - 2000• Instituted research discipline: provided analysis for all levels and functions in order to achieve company goals; evaluated and managed research vendors within $500K budget
Tara Lavelle Skills
Tara Lavelle Education Details
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Cleveland State UniversityGeneral -
John Carroll UniversityMarketing
Frequently Asked Questions about Tara Lavelle
What company does Tara Lavelle work for?
Tara Lavelle works for Delet
What is Tara Lavelle's role at the current company?
Tara Lavelle's current role is Marketing Executive.
What is Tara Lavelle's email address?
Tara Lavelle's email address is tl****@****rce.com
What is Tara Lavelle's direct phone number?
Tara Lavelle's direct phone number is +144039*****
What schools did Tara Lavelle attend?
Tara Lavelle attended Cleveland State University, John Carroll University.
What skills is Tara Lavelle known for?
Tara Lavelle has skills like Marketing Strategy, Strategy, E Commerce, Merchandising, Marketing, Cross Functional Team Leadership, Email Marketing, Customer Insight, Marketing Management, Competitive Analysis, Account Management, Product Marketing.
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