Makin’ It Marketing is an award winning creative and adaptable marketing firm serving clients nationally. I started Makin’ It Marketing to provide custom marketing solutions to businesses that want to stand out and achieve growth. After our first year, I increased our revenue by 800% primarily through social media marketing. We have worked for companies across various industries, and thrive when it comes to helping service based businesses succeed. We’ve seen much success with our clients, such as…• An increase in revenue by $3 million for a start up staffing company in the first 6 months of having us handle their full suite of marketing needs • A massive increase in social media reach & growth for a casino in the first 2 months (impressions grew by 109.9%, reach went up by 116.8%, overall engagement increased by 75.2%)• A start up construction company acquiring a project offer 25% larger than their average offers after 3 months of us designing and building their website We pride ourselves in offering our clients excellent service and real results. We are data driven, leading us to create marketing strategies that actually work. In 2024, we were named “Best New Business” by Worcester Business Journal and we have received several awards from EForAll. If you’re ready to join our list of successful clients, book a free consultation on our website or email Tara@MakinItMarketing.com

• Designs logos, business cards, flyers, and brochures for clients and their businesses. • Illustrates portraits and miscellaneous designs for customers.• Increased sales and client base by 30% within the first six months by utilizing social media marketing techniques and networking.

• Utilized a full range of product design, interaction design, and visual design skills to deliver delightful digital and traditional experiences• Found creative ways to seek feedback and rapidly iterate to build better digital experiences• Acted as an advocate for users while balancing competing priorities, cross-functional partners' needs and constraints, and what is achievable in the short term versus ideal state vision•Identified and recommended key metrics to capture, analyze, and evaluate effectiveness of new/existing products and features• Effectively articulated goals, design decisions, and shared design work with the larger product and engineering teams

• Coordinated the production and implementation of digital advertising campaigns in various platforms including Google Ads, Facebook/LinkedIn, Bing, LinkedIn, various DSP’s and/or programmatic vendors.• Ensured digital ad campaigns were created and set up in a timely and accurate manner. • Monitored the delivery and performance of campaigns on an on-going basis.• Assisted in the development of client facing presentations that summarized and synthesized campaign performance including recommendations to improve.

• Performed weekly budget resets for clients within Google Ads.• Ran client-facing and internal campaign reports through Google Ads, Facebook Ads, Microsoft Ads and Verizon DSP.• Monitored the delivery and performance of campaigns while improving the quality of each. • Created headlines and descriptions for Google and Facebook Ad campaigns for clients. • Reported TV buying invoices for Amica Insurance and ensured the amount spent matched the given invoice.

•Managed GroupMe software to send digital communications to students. •Created marketing messages and tag-lines for classes and events. •Increased enrollment by 15% by creating inviting graphics for all social media pages.

•Designed advertisements and graphics for magazine ads and social media posts. •Managed and created email campaigns to announce important company updates to existing clients and reached out to potential clients. •Communicated with potential and current clients from social media accounts and increased post outreach and content interactions by 25%.

• Upheld bank policies and controls by accurately handling customer’s money and balanced the cash drawer.• Addressed needs of members while operating the teller drive-through and by answering phone systems.• Kept branch organized and increased workplace productivity by replenishing ATM machine and bill breaker and organized money into straps and bands.