Tara Patterson Email & Phone Number

Triadelphia, Wv, Us

Providing leadership, strategic guidance and recommendations for the development, implementation, usage, maintenance and enhancements of technologies used for marketing and business development initiatives with specific focus on planning, development, implementation and ongoing support of experience, biography, and other business development technologies and related content maintenance.

Developing best practices and providing technical know-how and training when it comes to lawyer bio content creation; assisting our lawyers in enhancing their overall online presence and in creating and promoting their thought leadership in a cohesive manner; managing and assisting with website content updates; drafting content with SEO optimization; working seamlessly with firm management to ensure rules and standards are implemented and maintained; reporting and evaluating social analytics to enhance social business practices.Developing and instituting best practices and processes for experience databases and other marketing technology tools to promote efficiency and consistency for those in marketing and communications roles.

Developing, maintaining and advancing a proposal content repository through the archiving of precedent proposals, management and creation of firm wide- and practice area related-content and the development of user-related training and tutorial programs; writing and copyediting material for the firm’s marketing proposals and related collateral and publications; and maintaining and advancing a lawyer biography system through review and proofing of biography content to ensure bios are well written (content and grammar) and follow firm writing styles and manage relationship with technology team for system maintenance and enhancement.

Wrote, edited and disseminated press releases and media advisories as well as wrote and edited copy for brochures, Web and related materials, in addition to monitoring and maintaining media and community contacts; developed one-pagers and graphic pieces to highlight program initiatives; developed, updated and maintained partnership-tracking system as well as develop media and marketing materials to highlight these successes; organized promotional events from creating promotional materials and invitations, coordinating media and community participation to venue accommodations and set-up; and monitored and maintained department budget including maintaining and negotiating vendor contacts and agreements.

Conducted interviews, wrote stories and reported on events happening in my particular beat including local government issues as well as regional and national events; provided editorial-level ideas for special sections and coverage of events; and designed/paginated pages and assigned stories for weekend editions of the newspaper.

Greensburg, Pa

Wrote and disseminated the center’s national newsletter and news releases. Tutored marketing and desktop publishing for center program, Camp Entrepreneur. Researched and disseminated information about the center and its initiatives. Maintained media, government and business contact databases. Represented the center at business expos and other functions. Coordinated media events including logistics for the events and ushering of attending media

B.A, Journalism And Communications

Executive Education Course, Marketing