Tara Perrin-Seilhan Email & Phone Number

New Orleans, La, Us

Home Based

Support Owned and Managed Hotels.

Greater New Orleans Area

Franchise US, Canada and Latin America 2015 - 2020Owned/Managed Central and Southwest Regions 2011 - 2015Core Knowledge:Hotel Support & RelationsNew Hotel Openings & Ramp UpBudgeting/ForecastingRevenue/Distribution Strategy & AnalysisCollaborative Problem SolverProject Management Onboarding/Training New TalentSales & Marketing StrategyDirectly managed the revenue management efforts for a portfolio of 25 owned and managed and 70 franchised hotels with a focus on improving total revenues, RevPAR and RevPAR Index. Execute directives of the organizations mission, goals and objectives demonstrated through ongoing motivation, communication, group dynamics and leadership.Responsible for building and maintaining relationships with Franchisees/Owners and revenue management teams to achieve business goals by optimizing Hyatt’s systems, tools and resources. Conducted annual in-person Performance Portfolio reviews for key franchise groups. Quarterly in-person Performance Reviews for Owned/Managed hotels.Assisted in the creation of annual budgeting guidelines. Participate in hotel level budget validation and reviews. Present final numbers to SVP’s of Operations, Revenue, Sales and Catering by hotel and aggregate roll-ups. Conduct Monthly forecast reviews and validation.Lead SME for Revenue Management on the Global Archer Project. Project travelled the world to explore opportunities in equity hotels based on empathy interviews, time studies and data analysis. Crafted action plans that would stimulate additional revenue and/or cost savings both for topline and GOP. Serve as liaison with Hyatt’s frequent traveler program, World of Hyatt, to develop framework of offerings and promotions. Serve as an active participant in all Revenue Management system enhancement reviews, beta/pilot and rollouts.Developed Full Service New Hotel Opening/Conversion checklists for both field and RDRM use in support of commercial strategy and ramp up performance.

East Coast Hilton, Doubletree, Embassy Owned & Managed hotels (5/09 to present)West Coast Hilton and Doubletree Franchise hotels (7/05 - 5/09)Directly manage the revenue management efforts for a portfolio of 20 owned and managed and 90 franchised hotels within Hilton Worldwide with a focus on improving total RevPAR and RPI. Responsible for building and maintaining effective relationships with Franchisee/Owners and revenue management teams to achieve their business goals by optimizing Hilton’s systems, tools and resources. Evaluated the performance of each hotel as it pertains to market share (both in terms of % growth and goals)Conducted both On-Site, Remote and systems audits. Assisted in the creation of annual budgeting guidelines. Participate in hotel level budget validation and reviews. Present final numbers to RVP’s of Operations, Revenue and Sales by hotel and aggregate roll-ups.Serve as an active participant in all Revenue Management system enhancement reviews, beta/pilot and rollouts. Monitored effective rate and inventory controls Participated in employment recruitment efforts (job fair/college recruitment)Maintained and provided classroom style training for Hilton’s Revenue Management University. Developed and delivered systems training content for hotel (RMS/FMS/OnQ PM) Created and facilitated Full Service General Manager and Franchise Partner orientation and training classes in conjunction with Operations. These required in-person classes consisted of RevenueManagement, Sales and Marketing philosophies and resources along with guest service and operations. Prior to Pre-Opening team responsible for all revenue management aspects of system builds and ramp for full service opening hotels. This also included serving as primary contact for all management/owner groups.Work with Brand Manager’s to support all aspects of Sales and Marketing tactics for portfolio of hotels

1200 Rooms Opening Director of Revenue Management in new build convention hotel owned by the city. First major group hotel opening for Hilton in 20 years. Assisted Hilton Corporate Revenue Management team in the development of checklist and opening process for several large new build hotels to follow.Responsible for systematic hotel build within Hilton and OTA systemsWork hand in hand with Director of Sales to determine optimal hotel mix, pre-opening Budget and marketing plan. Present to both Hilton and City OwnershipManaged all aspects of pre-opening revenue tasks including but not limited to hiring, SOP development, manual reporting, pricing and call center implementationHost hotel for Superbowl XXXVIII 6 weeks post openingAchieved a 104.1 RPI in opening year (#1 Rank)Responsible for maximizing revenue for both sleeping rooms and function space inventory Responsible for pricing, positioning and inventory in both group and transient marketsCrafted and presented both Annual Budget and Rolling/Monthly Forecast to both Hilton and City OwnershipLed group analysis efforts in conjunction with Sales to analyze potential profit and/or displacement for both group and Business Travel opportunitiesFacilitated training of Sales, Catering and Reservations teams on Group pick-up process and tools to support forecast accuracyLead a staff of 5 team members

Chicago, Illinois, United States

Hilton O’Hare – 800 Rooms (direct oversight 2000 – 2001)Palmer House Hilton – 1641 Rooms (direct oversight 2002 – 2003)Hilton Chicago – 1544 Rooms (indirect oversight)Reported to the Area Director of Revenue Management. Direct hotel assigned and indirect oversight/assist with other hotels in cluster when neededEvery hotel consistently achieved over 100 index during years of supportResponsible for developing, monitoring and adjusting group and transient pricing strategies for each respective hotelWorked directly with cluster sales office in analyzing and maximizing group rooms, banquet and function space inventory and revenues Responsible for monthly Business Travel Account analysis and Agency360 reviews (including RFP evaluation)Directly mentor and led 2 Revenue AnalystsLed weekly revenue management meetings with hotel Executive CommitteeLed weekly group-pick up meetings with all Reservations, Sales and Convention Service staffProvided critical analysis of strategies, room statistics and demand factors including Convention and City Event Calendars.Responsible for the preparation of weekly, monthly, rolling forecast and Annual budget. Collaborated in the development of the annual sales & marketing plan.

New York, New York, United States

2040 Rooms #2 ranked hotel in 1st tier convention market consistently achieving over 100 RPIResponsible for maximizing revenue and profit associated primarily with Transient market. Collaborate with 2nd Assistant Director on complimenting Group strategies and displacement analysis.Assisted Director in determining and implementing pricing, market positioning, room inventory controls and management of OTA partnersHeavy focus on management of Traditional Wholesale allotments, performance and displacement.Responsible for all reporting, analysis and weekly operational and monthly forecastAssisted in development Annual Budget Prepared and often lead both Revenue Management and group pick-up weekly meetingsIndirectly supervised the Reservations department staff and operationWorked directly with Front Office to achieve Sellout Efficiency of 75%

New Orleans, Louisiana, United States

1600 RoomsHeld various positions from Front Desk Clerk, Towers Concierge, Front Desk Manager, Room Blocking Coordinator, Front Office Training Manager and Assistant Director of Revenue Management.

Kenner, Louisiana, United States

304 roomsHeld positions including PBX Operator, Reservations Agent, Front Desk Clerk and Chief Clerk.