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Accomplished senior marketing executive with a robust track record in strategic planning, innovation, and comprehensive market research. Proficient in executing new categories, driving substantial product line growth, and revitalizing owned brands. Demonstrates a proven ability to optimize brand positioning, fortify sales growth, and establish impactful partnerships with major retailers.
Kohler Co.
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Sr. Product ManagerKohler Co. Oct 2024 - PresentKohler, Wisconsin, Us -
Sr. Manager Of Product Planning & InnovationElectrolux Group May 2024 - Oct 2024Stockholm, SeLeading the development and execution of consumer experience roadmaps and innovation pipelines for Food Preservation, while integrating globaltechnologies and advocating for North American consumer needs.● Leads the development and execution of the consumer experience roadmap for Food Preservation, ensuring alignment with market needs andstrategic goals.● Establishes and prioritizes consumer insight research initiatives for Food Preservation, integrating findings into global technology and productroadmaps.● Drives innovation pipeline from concept to implementation, focusing on Consumer Experience-led advancements.● Advocates for North American consumer needs to influence global technology priorities and product developments.● Incorporates global technologies into the North American consumer experience and product roadmaps, ensuring seamless integration and marketrelevance.● Develops strategic product claims for features, innovations, and technology modules to enhance market positioning and consumer value.● Collaborates with cross-functional product groups to harmonize overlapping feature strategies, ensuring cohesive product offerings.● Serves as a subject matter expert on competitive innovation offerings and strategies, providing insights and guidance for strategic planning.● Crafts and drives user stories for digital experiences, developing a connected strategy for Food Preservation products. -
Sr. Marketing Manager New Category Development & InnovationLiberty Hardware Jan 2017 - Jan 2024Winston-Salem, Nc, UsDrove innovation and strategy in end-to-end product development for new categories, leading comprehensive brand building. Pioneered opportunities, directed innovation pipelines, and strategically guided new product categories, resulting in high-quality, innovative products and comprehensive brand success.●Pioneered identification and execution of innovative opportunities, achieving a remarkable 48% DVM in successful new category launches, demonstrating adaptability and initiative in a startup environment akin to building a business from the ground up.●Formulated and executed comprehensive market research strategies, drove informed decision-making for product, brand, and commercialization initiatives.●Led end-to-end development of new product categories, ensuring a seamless journey from conceptualization to commercialization.●Achieved a 12% increase in brand awareness by implementing brand creation and strategy rooted in the identification and comprehensive understanding of key consumer insights.●Directed the innovation pipeline with a $300M MASV potential, leading through opportunity identification, the ideation process, comprehension of conceptual and production needs, and collaboration with cross-functional teams to deliver innovative design solutions.●Exhibited visionary leadership in the introduction of new product categories by strategically guiding their development across all stages, from planning to deployment, to ensure the creation of high-quality and innovative products, resulting in comprehensive success.●Championed owned brand building for new product categories, taking ownership of target identification through persona creation and meticulously crafting brand guidelines to fortify brand identity, enhance brand positioning, and elevate brand storytelling. -
Marketing ManagerLiberty Hardware Jan 2014 - Dec 2016Winston-Salem, Nc, UsOrchestrated significant product line growth and brand building through effective planning and life cycle strategies of whole home hardware lines. ●Drove substantial product line growth through effective planning, management, and life cycle strategies for major retailers achieving 20M incremental gain.●Formulated strategic marketing plans aligned with the company's objectives by assessing and refining development processes, workflows, and targeted key results, resulting in increased category performance and market share.●Optimized product assortments, elevating consumer shopping experiences and fostering improved sales and brand loyalty.●Executed a successful marketing plan, revitalized the owned brand and achieving a notable 4% increase in consumer brand awareness.●Developed and managed micro brand and influencer partnerships, yielding a remarkable 43% DM in a profitable licensed product line. -
Associate Channel ManagerLiberty Hardware Jan 2013 - Dec 2013Winston-Salem, Nc, UsDelivered product line growth via strategic planning, data-driven analysis and innovation programs.●Drove product line growth within the builder/trade segment through strategic product planning, management, and life cycle strategies.●Conducted gap analysis, implementing initiatives for more efficient and expedient business growth opportunities.●Trained and qualified new suppliers, ensuring effective finish, testing, and factory validations in program development.●Launched a cross-company innovation program with Delta Faucet Company, exceeding the annual goal with a remarkable 255% order volume increase. -
Product ManagerEb Brands Jan 2010 - Dec 2012Elmsford, New York, UsManaged licensed products, surpassing the annual goal by over 54%, including iconic brands. Executed product strategy, created roadmaps, developed new product lines, managed diverse marketing campaigns.●Solidified and managed licensing partnerships, acting as a steward to ensure brand identity alignment in new product development, marketing collateral, and integrated marketing efforts featuring iconic pop-culture brands like Marvel Comics®, Mattel™, Carmen Electra®, and U.S. Army™.●Managed the end-to-end product development and life cycle of licensed products, surpassing the annual goal by over 54% in the second year of product management, ●Created and executed product strategy, roadmaps, and developed new branded and private label product lines across diverse categories.●Developed and managed integrated marketing campaigns, from print materials to in-store demo programs.●Established strategic partnerships with key retail customers, surpassing the annual goal by achieving 24 million in collaboration.●Revitalized brand presence in stagnant categories through leadership in strategic brand development, focusing on visual representation, art direction, creative outsourcing, and brand creative projects -
Senior Sales ExecutiveCbeyond Aug 2009 - Jan 2010Atlanta, Ga, Us• Established and cultivated a client base for business-to-business technology and communication sales, showcasing adept client management skills.• Organized and delivered compelling presentations to CEOs of local businesses, effectively conveying product value propositions and fostering partnerships.• Achieved consistent monthly quota attainment, demonstrating a track record of exceeding sales targets.• Developed and maintained strong rapport with clients to foster lasting working relationships and facilitate referrals.• Collaborated closely with management to build and uphold a cohesive teamwork environment.• Contributed to the hiring and training processes for new employees, assisting in building a skilled and motivated team. -
External Affairs SpecialistToyota Motor Asia Pacific Engineering & Manufacturing Co., Ltd. Oct 2007 - Mar 2009Singapore, Sg●Crafted impactful press releases and facilitated intercompany communications to ensure a consistent and compelling brand message.●Championed the coordination and execution of the Toyota Technical Center Grand Opening event, overseeing all aspects for a seamless and impactful launch.●Offered crucial administrative support for financial activities, demonstrating meticulous management of department budgets and resource allocations for future events.●Directed the planning and supervision of executive meetings, from selecting meeting sites to creating presentation slides and hosting distinguished guests.●Led the strategic planning, coordination, and execution of Toyota's participation in both community and nationally recognized events, significantly contributing to enhanced brand visibility and community engagement.
Tara Brown Skills
Tara Brown Education Details
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Eastern Michigan UniversityMarketing
Frequently Asked Questions about Tara Brown
What company does Tara Brown work for?
Tara Brown works for Kohler Co.
What is Tara Brown's role at the current company?
Tara Brown's current role is Senior Marketer | Product Development & Brand Management Leader | Innovation Strategist.
What is Tara Brown's email address?
Tara Brown's email address is ta****@****ail.com
What is Tara Brown's direct phone number?
Tara Brown's direct phone number is (336) 769*****
What schools did Tara Brown attend?
Tara Brown attended Eastern Michigan University.
What are some of Tara Brown's interests?
Tara Brown has interest in Human Rights, Animal Welfare, Children, Education.
What skills is Tara Brown known for?
Tara Brown has skills like Marketing, Marketing Strategy, Product Development, Sales, Product Management, Consumer Products, Management, Leadership, Social Media, B2b, Sales Operations, Cross Functional Team Leadership.
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