Tara Faulkner Email & Phone Number

Chicago, Il, Us

As a senior growth marketer, I lead demand generation and growth strategies; developing initiatives that fuel the pipeline including digital campaign planning, lead generation and nurturing, and account-based marketing. • Design, develop, and execute demand generation campaigns to meet or exceed pipeline/revenue goals• Take a full-funnel approach to data-driven marketing, with an emphasis on conversion from MQL to Opportunity to closed/won• Work closely with Sales leaders to identify accounts, pinpoint contacts, and coordinate activities for ABM campaigns• Collaborate closely with content and product marketing teams to develop integrated campaign messaging to capture attention and increase prospect engagement• Initiate creative programs to improve results across key channels, including email, inbound, events/webinars, and digital (search, social, display)• Drive customer marketing programs to support cross-sell and build pipeline within our existing client-base• Work with marketing ops lead to effectively measure campaign performance; identify areas to improve and consistently hit demand generation goals and KPIs• Identify strategic tools to add to the marketing technology stack• Increase brand recognition, visibility and reach across new and existing marketing channels

Boston, Massachusetts, Us

As a senior marketer, I worked with BCG leadership and with target Practice Areas to develop and enhance the overall marketing strategy for proprietary data and software products and engaged deeply with a diverse set of global stakeholders. • Owned overall business and brand marketing strategy and internal communications for software and data products• Lead and directed a team of product marketers on GTM strategy and ongoing product demand efforts for commercial programs aligned with BCG integrated offerings• Developed and managed external presence for BCG software and data products• Drove internal communications and engagement• Managed product and brand marketing and communications team and budgets

Bedford, Ma, Us

As a Senior Manager, I directed strategy and support of domestic and international programs for a publicly traded manufacturing SaaS company. Some of my key contributions included:• Collaborated with product and industry teams to develop and manage a portfolio of solution based industry and brand campaign launches by creating campaign strategy, program journey, content strategy, and campaign performance targets.• Guided regional and local marketing campaign execution in NORAM, LATAM, APAC, EURA, and MENA.

As a Director of Marketing Programs, I managed development and implementation of demand generation programs and innovative marketing capabilities across the hospital market segment targeting quality assurance, IT, and finance. Some of my key contributions include:• Established comprehensive marketing plans aligned with budgets and sales goals, developed marketing communication materials, evaluated marketing vendors and relationships, industry events, and measured marketing performance weekly.• Led sponsorship and pipeline growth project for the largest medical conference of the year (HIMS) resulting in a 300% pipeline increase.• Created and managed a thought leadership plan to support marketing and cross-functional departments with content creation and partnered with subject matter experts to identify opportunities and ensure content creation.

Tyngsboro, Ma, Us

As a Sr. Marketing Manager, I spearheaded demand generation programs across all market segments such as minerals and mining, chemicals, power, foods, pharmaceuticals, and emerging markets with a focus on global pipeline growth, outbound marketing, and business development.• Initiated evolution of the firm’s brand with new logos, enhanced websites, and new brochure designs and aligned operations with organizational strategy and brand guidelines.• Analyzed market trends and built strategic marketing programs focused on sales leads generation with market intelligence acquisition and multi-platform campaigns increasing pipeline by 100% within the first year and 300% in the second year.

Cambridge, Ma, Us

As a Director of Communications, I led communication and marketing operations across external marketing, advertising, public relations, outreach initiatives, brand strategy, and budget management. Some of my key contributions include:• Developed communications and media relations strategies improving support among internal and external audiences and to gain local, national, and international recognition leading an increase in corporate partners by up to 20% YOY.• Rebranded the center and master’s degree program including new logos, websites, and brochure design increasing applications by 100% YOY. • Contributed to organizational success by developing new website content, crafting and managing campaigns in LinkedIn and Google AdWords, and serving as a custodian of the brand.

Boston, Ma, Us

Responsible for the development and implementation of strategic marketing communication programs for many of the School’s most prominent executive education programs• Developed marketing strategy and designed plans utilizing a combination of direct mail, email marketing, print and electronic advertising, Internet marketing, and social media to create individual marketing campaigns for each of the 28 domestic executive programs in my portfolio as well as the HBS global portfolio of executive education programs in China, Latin America, and India• Oversaw uniform messaging across all executive programs and all channels • Consistently exceeded expectations for executive program participation, both in terms of capacity and participant quality, while staying within or under budget

Ba, Liberal Arts

Education record