Tara Faulkner Email & Phone Number

Chicago, IL, US

• As a senior growth marketer, I lead demand generation and growth strategies; developing initiatives that fuel the pipeline including digital campaign planning, lead generation and nurturing, and account-based marketing.
• Design, develop, and execute demand generation campaigns to meet or exceed pipeline/revenue goals
• Take a full-funnel approach to data-driven marketing, with an emphasis on conversion from MQL to Opportunity to closed/won
• Work closely with Sales leaders to identify accounts, pinpoint contacts, and coordinate activities for ABM campaigns
• Collaborate closely with content and product marketing teams to develop integrated campaign messaging to capture attention and increase prospect engagement
• Initiate creative programs to improve results across key channels, including email, inbound, events/webinars, and digital (search, social, display)

Boston, Massachusetts, US

• As a senior marketer, I worked with BCG leadership and with target Practice Areas to develop and enhance the overall marketing strategy for proprietary data and software products and engaged deeply with a diverse set.
• Owned overall business and brand marketing strategy and internal communications for software and data products
• Lead and directed a team of product marketers on GTM strategy and ongoing product demand efforts for commercial programs aligned with BCG integrated offerings
• Developed and managed external presence for BCG software and data products
• Drove internal communications and engagement
• Managed product and brand marketing and communications team and budgets

Bedford, MA, US

• As a Senior Manager, I directed strategy and support of domestic and international programs for a publicly traded manufacturing SaaS company. Some of my key contributions included:
• Collaborated with product and industry teams to develop and manage a portfolio of solution based industry and brand campaign launches by creating campaign strategy, program journey, content strategy, and campaign.
• Guided regional and local marketing campaign execution in NORAM, LATAM, APAC, EURA, and MENA.

• As a Director of Marketing Programs, I managed development and implementation of demand generation programs and innovative marketing capabilities across the hospital market segment targeting quality assurance, IT, and.
• Established comprehensive marketing plans aligned with budgets and sales goals, developed marketing communication materials, evaluated marketing vendors and relationships, industry events, and measured marketing.
• Led sponsorship and pipeline growth project for the largest medical conference of the year (HIMS) resulting in a 300% pipeline increase.
• Created and managed a thought leadership plan to support marketing and cross-functional departments with content creation and partnered with subject matter experts to identify opportunities and ensure content creation.

Tyngsboro, MA, US

• As a Sr. Marketing Manager, I spearheaded demand generation programs across all market segments such as minerals and mining, chemicals, power, foods, pharmaceuticals, and emerging markets with a focus on global.
• Initiated evolution of the firm’s brand with new logos, enhanced websites, and new brochure designs and aligned operations with organizational strategy and brand guidelines.
• Analyzed market trends and built strategic marketing programs focused on sales leads generation with market intelligence acquisition and multi-platform campaigns increasing pipeline by 100% within the first year and.

Cambridge, MA, US

• As a Director of Communications, I led communication and marketing operations across external marketing, advertising, public relations, outreach initiatives, brand strategy, and budget management. Some of my key.
• Developed communications and media relations strategies improving support among internal and external audiences and to gain local, national, and international recognition leading an increase in corporate partners by up.
• Rebranded the center and master’s degree program including new logos, websites, and brochure design increasing applications by 100% YOY.
• Contributed to organizational success by developing new website content, crafting and managing campaigns in LinkedIn and Google AdWords, and serving as a custodian of the brand.

Boston, MA, US

• Responsible for the development and implementation of strategic marketing communication programs for many of the School’s most prominent executive education programs
• Developed marketing strategy and designed plans utilizing a combination of direct mail, email marketing, print and electronic advertising, Internet marketing, and social media to create individual marketing campaigns.
• Oversaw uniform messaging across all executive programs and all channels
• Consistently exceeded expectations for executive program participation, both in terms of capacity and participant quality, while staying within or under budget

Ba, Liberal Arts

Education record