Tara Faulkner

Tara Faulkner Email and Phone Number

Marketing Strategy | Demand Generation Initiatives | Brand Strategy & Development | Leading Teams @ JLL Technologies
Tara Faulkner's Location
Greater Boston, United States, United States
Tara Faulkner's Contact Details
About Tara Faulkner

I am a results-driven, innovative marketing professional with extensive experience directing high-level strategy for organizational rebranding, internal and external communication, comprehensive marketing programs, and team leadership and development. While others may take pride in meeting baseline expectations, my passion is for delivering exceptional results that go beyond expectations.

Tara Faulkner's Current Company Details
JLL Technologies

Jll Technologies

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Marketing Strategy | Demand Generation Initiatives | Brand Strategy & Development | Leading Teams
Tara Faulkner Work Experience Details
  • Jll Technologies
    Director, Demand Generation And Growth Marketing, Pm Technologies
    Jll Technologies Mar 2022 - Present
    Chicago, Il, Us
    As a senior growth marketer, I lead demand generation and growth strategies; developing initiatives that fuel the pipeline including digital campaign planning, lead generation and nurturing, and account-based marketing. • Design, develop, and execute demand generation campaigns to meet or exceed pipeline/revenue goals• Take a full-funnel approach to data-driven marketing, with an emphasis on conversion from MQL to Opportunity to closed/won• Work closely with Sales leaders to identify accounts, pinpoint contacts, and coordinate activities for ABM campaigns• Collaborate closely with content and product marketing teams to develop integrated campaign messaging to capture attention and increase prospect engagement• Initiate creative programs to improve results across key channels, including email, inbound, events/webinars, and digital (search, social, display)• Drive customer marketing programs to support cross-sell and build pipeline within our existing client-base• Work with marketing ops lead to effectively measure campaign performance; identify areas to improve and consistently hit demand generation goals and KPIs• Identify strategic tools to add to the marketing technology stack• Increase brand recognition, visibility and reach across new and existing marketing channels
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  • Boston Consulting Group (Bcg)
    Senior Marketing Manager
    Boston Consulting Group (Bcg) Nov 2019 - Mar 2022
    Boston, Massachusetts, Us
    As a senior marketer, I worked with BCG leadership and with target Practice Areas to develop and enhance the overall marketing strategy for proprietary data and software products and engaged deeply with a diverse set of global stakeholders. • Owned overall business and brand marketing strategy and internal communications for software and data products• Lead and directed a team of product marketers on GTM strategy and ongoing product demand efforts for commercial programs aligned with BCG integrated offerings• Developed and managed external presence for BCG software and data products• Drove internal communications and engagement• Managed product and brand marketing and communications team and budgets
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  • Aspen Technology
    Senior Manager Marketing Programs
    Aspen Technology Mar 2016 - Nov 2019
    Bedford, Ma, Us
    As a Senior Manager, I directed strategy and support of domestic and international programs for a publicly traded manufacturing SaaS company. Some of my key contributions included:• Collaborated with product and industry teams to develop and manage a portfolio of solution based industry and brand campaign launches by creating campaign strategy, program journey, content strategy, and campaign performance targets.• Guided regional and local marketing campaign execution in NORAM, LATAM, APAC, EURA, and MENA.
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  • Ihm Services
    Director Marketing Programs
    Ihm Services Mar 2015 - Oct 2015
    As a Director of Marketing Programs, I managed development and implementation of demand generation programs and innovative marketing capabilities across the hospital market segment targeting quality assurance, IT, and finance. Some of my key contributions include:• Established comprehensive marketing plans aligned with budgets and sales goals, developed marketing communication materials, evaluated marketing vendors and relationships, industry events, and measured marketing performance weekly.• Led sponsorship and pipeline growth project for the largest medical conference of the year (HIMS) resulting in a 300% pipeline increase.• Created and managed a thought leadership plan to support marketing and cross-functional departments with content creation and partnered with subject matter experts to identify opportunities and ensure content creation.
  • Jenike & Johanson, Inc.
    Marketing Manager
    Jenike & Johanson, Inc. Mar 2013 - Feb 2015
    Tyngsboro, Ma, Us
    As a Sr. Marketing Manager, I spearheaded demand generation programs across all market segments such as minerals and mining, chemicals, power, foods, pharmaceuticals, and emerging markets with a focus on global pipeline growth, outbound marketing, and business development.• Initiated evolution of the firm’s brand with new logos, enhanced websites, and new brochure designs and aligned operations with organizational strategy and brand guidelines.• Analyzed market trends and built strategic marketing programs focused on sales leads generation with market intelligence acquisition and multi-platform campaigns increasing pipeline by 100% within the first year and 300% in the second year.
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  • Mit Center For Transportation And Logistics
    Director Of Communications
    Mit Center For Transportation And Logistics Jul 2009 - Mar 2013
    Cambridge, Ma, Us
    As a Director of Communications, I led communication and marketing operations across external marketing, advertising, public relations, outreach initiatives, brand strategy, and budget management. Some of my key contributions include:• Developed communications and media relations strategies improving support among internal and external audiences and to gain local, national, and international recognition leading an increase in corporate partners by up to 20% YOY.• Rebranded the center and master’s degree program including new logos, websites, and brochure design increasing applications by 100% YOY. • Contributed to organizational success by developing new website content, crafting and managing campaigns in LinkedIn and Google AdWords, and serving as a custodian of the brand.
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  • Harvard Business School
    Senior Marketing Manager
    Harvard Business School Jun 2004 - Jul 2009
    Boston, Ma, Us
    Responsible for the development and implementation of strategic marketing communication programs for many of the School’s most prominent executive education programs• Developed marketing strategy and designed plans utilizing a combination of direct mail, email marketing, print and electronic advertising, Internet marketing, and social media to create individual marketing campaigns for each of the 28 domestic executive programs in my portfolio as well as the HBS global portfolio of executive education programs in China, Latin America, and India• Oversaw uniform messaging across all executive programs and all channels • Consistently exceeded expectations for executive program participation, both in terms of capacity and participant quality, while staying within or under budget
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Tara Faulkner Skills

Email Marketing Marketing Communications Marketing Strategy Lead Generation Marketing Management Social Media Seo Online Advertising Public Relations Advertising Strategic Planning Integrated Marketing Media Relations Public Speaking Strategic Communications Direct Mail Start Ups B2b Marketing Direct Marketing Project Management Content Strategy Trade Shows Content Development Business Development Multi Channel Marketing Media Planning Adobe Creative Suite Salesforce.com Online Marketing Market Research Analytics Digital Marketing Social Networking Social Media Marketing Writing Corporate Communications Marketing Management Brand Development Internal Communications Program Management Web Content Demand Generation Editing Constant Contact Drupal Reporting And Analysis Promotions Budget Management Vendor Relations

Tara Faulkner Education Details

  • University Of Maryland
    University Of Maryland
    Liberal Arts
  • Red Bank Catholic High School
    Red Bank Catholic High School

Frequently Asked Questions about Tara Faulkner

What company does Tara Faulkner work for?

Tara Faulkner works for Jll Technologies

What is Tara Faulkner's role at the current company?

Tara Faulkner's current role is Marketing Strategy | Demand Generation Initiatives | Brand Strategy & Development | Leading Teams.

What is Tara Faulkner's email address?

Tara Faulkner's email address is ta****@****mit.edu

What is Tara Faulkner's direct phone number?

Tara Faulkner's direct phone number is +164627*****

What schools did Tara Faulkner attend?

Tara Faulkner attended University Of Maryland, Red Bank Catholic High School.

What are some of Tara Faulkner's interests?

Tara Faulkner has interest in Networking, Children, Marketing, Reading, Disaster And Humanitarian Relief, Walking, Swimming, Performing Arts, Arts And Culture, Health.

What skills is Tara Faulkner known for?

Tara Faulkner has skills like Email Marketing, Marketing Communications, Marketing Strategy, Lead Generation, Marketing, Management, Social Media, Seo, Online Advertising, Public Relations, Advertising, Strategic Planning.

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