Working with tech start-ups and renewable energy companies to drive cost-efficient traffic to site, MQLs and more.

Managed the Paid Social marketing strategy for Snappr; an online photography marketplace with a six-figure annual budget across Meta & Tiktok.Worked cross-functionally with sales, product and engineering teams to plan, test and implement priority projects based on key company objectives and OKRs.Managed content creators, promotional calendars, coupons, price testing/changes, new product launches & sales agents scripts.Led CRO initiatives and iterative A/B testing to optimize website performance, resulting in a 35% conversion rate increase.

Clients: - DTC & E-Commerce: lululemon, OMEGA Watches, Fred Perry, Morphe Brushes, Monsoon & AccessorizeSocial lead for the performance-marketing team, overseeing full-funnel conversion campaigns for the EMEA region.Drives a profitable ROAS of 6-12x with over $10M in revenue across 6 advertisers to date. Collaborates with leadership on high-profile pitch projects, contributing to Artefact’s 25% YoY profitability. Liaises with the client to budget, plan and scale six and seven figure budgets across major social platforms (Meta, TikTok, LinkedIn, Twitter) and Google Ads.Leads a team of Managers and Coordinators, delivering training, management, and coaching with weekly check-ins and six-month promotional review periods. Educates global client teams on the latest industry trends and product updates, while creating and executing plans to meet the ever-changing demands of digital marketing (iOS Meta tracking update, pixel integration and more)

Clients: - Tech: Salesforce, Spotify for Brands- Travel: New York State Tourism Board- Pharmaceutical: Evolus- Entertainment: HBO, AMC, HULU, BBC & VH1Executed branding, traffic, and lead-gen campaigns using strategic targeting tactics to deliver cost-efficient CPLs and CPV.Automated new business outreach for GLOW through email campaigns, in combination with targeted ads on LinkedIn.

Utilized growth-hacking tactics to increase app downloads for Supper - a consumer-facing iOS and web app. Organically acquired users at a rate of 10% MoM at a CPA of $5-15.Managed the editorial experience for our 50k+ users with a robust content and omnichannel marketing strategy.Managed a team of two, as well a roster of freelance photographers, writers, videographers & over 400 restaurant partners.