Leads, directs and sets the strategy for the product and customer marketing activities for RapidFire Tools. Accountable for market penetration and product success. Partners regularly with Development and Sales to achieve sales goals, as well as, develop and manage product roadmaps. Works closely with individuals and departments at all levels of the organization to maximize growth, development and return on investment of the organization’s product portfolio.

Responsible for all RapidFire Tools business outside of North America. Managed a team of marketing individuals, sales managers, and contractors to grow RapidFire Tool's international business by over 500%. Lead, developed and executed key growth sales strategies, tactics and action plans to achieve financial targets. Represented RapidFire Tools on the world stage at industry events and as a thought leader.

I serve as the international subject matter expert on the marketing of ConnectWise Automate (Formerly LabTech) and act as the primary marketing strategist in the development of sales support materials, product value propositions, segmentation strategies, messaging and website content for all distributors in the Channel distribution network.I identify and design key business processes and procedures for rapidly expanding and adapting the targeted marketing offerings and supporting marketing assets; develop strong working relationships with all Channel distributors and understand their unique market needs.The Channel Distribution Network consists of distributors who serve the following countries: United Kingdom, Ireland, Germany, Austria, Switzerland, Norway, Sweden, Netherlands, Belgium, Portugal, South Africa, India, Mexico, Brazil, Argentina, Venezuela, Peru, Singapore and China.

I serve as the international subject matter expert on the marketing of LabTech and act as the primary marketing strategist in the development of sales support materials, product value propositions, segmentation strategies, messaging and website content for all distributors in the Channel distribution network.I identify and design key business processes and procedures for rapidly expanding and adapting the targeted marketing offerings and supporting marketing assets; develop strong working relationships with all Channel distributors and understand their unique market needs.The Channel Distribution Network consists of distributors who serve the following countries: United Kingdom, Ireland, Germany, Austria, Switzerland, Norway, Sweden, Netherlands, Belgium, Portugal, South Africa, India, Mexico, Brazil, Argentina, Venezuela, Peru, Singapore and China.

The Global Women’s Network (GWN) is the wikipedia of women's and girls' organizations. GWN strives to be the largest collaborative information source on women’s and girls’ organizations operating around the world. As one of the cofounders I helped to develop a business plan to launch the site: (www.global-womens-network.org), coordinated volunteers in an effort to add organizations to the network, gave input on the branding materials (logo, site, etc), and developed a volunteer infrastructure for the organization.

• Represent and promote world leaders, business and pop culture icons for speaking opportunities through the strategic use of multiple communication channels: digital marketing/ social media, e-mail campaigns, and relationship management. • Consult with Fortune 500 companies, associations, and federal agencies to create a unique and value added event experience for their stakeholders;• Negotiate contracts for Fortune 500 companies and prominent NGOs; and• Manage special teams of up to twelve event, entertainment, and production specialists to coordinate meetings (from 20 attendees to 10,000 attendees).

Strategic Communications – Responsible for promoting the National Academy through the management of the website, social media, and internal/external communications. Managed the organization’s web presence though content creation and editing for the website and optimizing the use of social media tools to market the Academy’s message; developed internal and external communications, including editing, writing, and managing the staff and membership newsletters; and created graphics to support several federal projects.Management Consulting – Contributed to several projects as Communications Specialist and Research Associate, such as: Department of Defense-Defense Civilian Intelligence Personnel System Review and the FBI Transformation – Budget Process Review; managed JPAS to monitor and manage the security clearances of the National Academy staff as Assistant, Facility Security Officer; briefed and conferred with Members of Congress, their staff, and committees; and facilitated over 100 interviews, several focus groups, professional colloquium, town hall meetings and on-line dialogues.Branding and Marketing -- Co-developed and executed the re-branding endeavor for the National Academy as a part of the Web-Development Team, including the redesign of the web-site www.napawash.org; developed policy and procedures for updating and archiving content, managed a team of seven people who posted content to the website, and created proposals for long-term web communications.