When life gives you lemons or a crappy fashion internship, boss babes turn them into a tech startup that will disrupt the entire fashion industry ➢ That’s the story of my life in one line!Welcome to my page 👋🏼 My name is Tara Robinson. About a decade ago, I found myself in an internship that opened my eyes to the realities of the fashion sample trafficking process. To say the least, it was horrible! This experience led me to think “Is there a better way of doing this?! Surely, there was! I digitalized the sample trafficking process and created TracksRacks in 2018. Revolutionizing the archaic sample trafficking process by using product recognition, QR codes and client database to simplify the process and decrease sample loss; from check-ins to returns. At TracksRacks, I’ve been able to:➢ Boost client retention by 10% over 2 years by redesigning customer product onboarding and introducing a data-driven approach to customer acquisition.➢ Drive sales by 20% in 1 year by creating a successful sales funnel and marketing collateral to drive market adoption.➢ Generate profit within 1st quarter release by enhancing marketing and supporting sales channels by developing internal tools and sales enablement collateral.Prior to the launch of TracksRacks, I worked as a Marketing Manager for a Canadian shoe retailer with over 115 stores. Some of my achievements in that role include:➢ Attaining ~$230K+ in e-commerce sales weekly by leading and reviewing email marketing, content creation and delivering communications strategies helping clients move through buying processes quicker.➢ Leading a company UX website redesign and producing millions of website impressions yearly.➢ Initiated and headed influencer marketing campaigns by liaising with influencers generating thousands of online views and generating sales. I would love to connect with you here on LinkedIn or I can be contacted by email at tara.m.robinson.1990@gmail.com.