Tara Russo Scott

Tara Russo Scott Email and Phone Number

Director of Marketing and Business Development | Increasing Visibility & Revenue | Improving Customer Satisfaction @ The Webster Apartments
Tara Russo Scott's Location
New York City Metropolitan Area, United States, United States
Tara Russo Scott's Contact Details

Tara Russo Scott work email

Tara Russo Scott personal email

n/a

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About Tara Russo Scott

Nimble, strategic organizational leader who builds systems, processes and partnerships that generate increased visibility, reputation, stability and revenue. • Collaborative, adaptable change manager who swiftly identifies and solves core business challenges.• Creative, analytical marketing and communications driver able to deliver digital advertising conversions and social media results.• Engaging relationship builder and stakeholder manager. • Expert planner of high-level events that build engagement and yield revenue.• Motivating team leader adept at building staff capacity.

Tara Russo Scott's Current Company Details
The Webster Apartments

The Webster Apartments

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Director of Marketing and Business Development | Increasing Visibility & Revenue | Improving Customer Satisfaction
Tara Russo Scott Work Experience Details
  • The Webster Apartments
    Director Of Marketing & Business Development
    The Webster Apartments May 2018 - Present
    New York, Ny, Us
    Drive development of national and international marketing opportunities and partnerships to fill 375 rooms of the nearly 100-year-old 34th Street non-profit residence for working women, including interns. Oversee digital agency.• Ensure occupancy by 1200+ working women annually from more than 40 countries through multi-channel integrated marketing and communications campaigns.• Improved conversions from prospects to applicants through pay-per-click advertising and retargeting on social media platforms asking people to return to the site; ROI up to 1090% and lifetime customer value up to $35,000.• Doubled user time on site and pages/session, with bounce rates 20% lower than industry average, through content and design strategy that greatly improved user experience (UX). • Maximized summer revenue and occupancy by developing new Booking Program for interns, resulting in record high occupancy in 2018 (106% in July, 98% in August, 99.8% in September) and an additional $200,000 revenue. • Increase occupancy by domestic and international interns with J-1 visas by building partnerships with employers, universities, consulates and Chambers of Commerce.
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  • The Webster Apartments
    Director Of Marketing, Business Development & Guest Experience
    The Webster Apartments Mar 2015 - May 2018
    New York, Ny, Us
    Director of Marketing, Business Development & Guest Experience (06/16 – 05/18)Director of Guest Services, Marketing, Communications & Business Development (03/15 – 05/16)Led planning and management of customer-centric guest-related services, including marketing and communications with guests from first inquiry through stay. Developed channels for attracting applicants. Collaborated with Board of Directors.• Decreased application processing time from 6 weeks to 2 days, by transforming application and admissions process from analog to digital. • Improved quality of rooms, food and dining experience based on guest feedback and focus groups. • Generated ongoing sources of residents and revenue by forging partnerships with universities and employers as sources of interns needing temporary housing.• Minimized risk at all-female residence by clearly defining eligibility requirements, establishing eligibility verification processes, clearly defining and enforcing policies, and reinforcing non-profit mission. • Increased social media audience growth by 69%, impressions by 1100% and engagement by 9200%, through robust content calendar and content curated for target audiences.
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  • The Webster Apartments
    Communications Manager
    The Webster Apartments Jul 2014 - Mar 2015
    New York, Ny, Us
    Recruited by new Executive Director to upgrade communications infrastructure, improve staff communications and customer service skills, and develop programs and events for guests. Planned and staffed Board meetings.• Developed a single external and internal voice for Webster. • Improved internal communications, creating centralized communication between guests and Webster team, including digital communication boards on every floor for announcements and events calendar. • Developed events strategy and calendar and oversaw organization of guest educational and social events.• Created Admissions Department and oversaw it through spring 2016; resulted in record high occupancy.• Trained staff in communications and business writing and brought in professional trainers for customer service and computer operations.
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  • Cew
    Senior Manager, Programs & Events
    Cew Jan 2010 - Jul 2014
    New York, New York , Us
    Senior Manager, Programs & Events (11/12 – 07/14)Event Manager (10/11 – 10/12) Assistant Event Manager (07/10 – 09/11) Event Coordinator (01/10 – 06/10)Spearheaded planning and management of more than 25 events for national trade association with 7,000+ members, including Young Executives. Led theme creation, budgets, space, transportation, media, sponsorships, staffing, speakers, creative design and hospitality. Oversaw budgets up to $2 million. Managed 12-member Young Executive Committee, 12-member West Coast Committee, 50+ volunteers and multiple vendors. • Grew LA Women in Beauty Series, 3 annual moderated panels on hot industry topics with industry leaders and top executives; expanded membership on West Coast.• Revamped annual Beauty Awards Product Demonstration and “best of” voting on 650 products, ensuring that CEW members voted based on actual experience with products.• Planned and managed Achiever Awards luncheon from 2011 to 2014, with 1200 people honoring women leaders in beauty industry, and generating up to $1 million in revenue. • Substantially expanded Young Executive Program, increasing attendance at YEC events more than 50% in both 2010 and 2011, while beginning to charge for tickets and raising $25,000 annually.• Organized quarterly Board Meetings for 60+ board members included developing agenda and presentations.
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  • Conde Nast
    Sales Assistant
    Conde Nast May 2008 - Oct 2009
    New York, Ny, Us
    Planned and coordinated special projects and events to support ad sales in beauty, food and beverage and luxury goods categories. Reported to CFO and COO. Managed 3 separate $100,000 budgets.• Worked with marketing and events to create custom packages for advertisers with special access to chefs.• Developed winning brand extension idea, Gourmet 2-go, for sales team to bring the Gourmet experience directly to their sales leads’ offices. • Asked to join task force that developed and launched beta social networking site, GourmetGuestList.com.
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  • Jlh Management Enterprises, Llc
    Event Manager
    Jlh Management Enterprises, Llc Sep 2001 - May 2008
    Planned and managed all events, especially fundraisers, for political and non-profit clients of full-service events company. Managed full-time, part-time and volunteer staff. Managed events for up to 2,000+ attendees, with live and silent auctions, food tastings, and awards. Secured more than $250,000 in sponsorships for separate events. Generated average $200,000 revenue per event for one client.

Tara Russo Scott Skills

Event Management Event Planning Market Research Customer Service Contract Negotiation Marketing Change Management Customer Satisfaction Customer Experience Vendor Management Social Media Social Media Marketing Marketing Strategy Email Marketing Advertising Brand Development Brand Management Digital Marketing Public Relations Editing Sales Online Marketing Business Development Business Process Improvement Business Management Event Production Admissions Hospitality Management Staff Training Project Management Web Design Internal Communications Unified Communications Risk Management Facebook Management Leadership Customer Engagement Staff Development Team Management Volunteer Management Strategic Partnerships Partner Relationship Management Communication Staff Supervision Marketing Event Planning Occupancy Planning Process Improvement Projects Stakeholder Management Analytical Skills Adobe Creative Suite

Tara Russo Scott Education Details

  • Rowan University
    Rowan University
    Public Relations And Marketing

Frequently Asked Questions about Tara Russo Scott

What company does Tara Russo Scott work for?

Tara Russo Scott works for The Webster Apartments

What is Tara Russo Scott's role at the current company?

Tara Russo Scott's current role is Director of Marketing and Business Development | Increasing Visibility & Revenue | Improving Customer Satisfaction.

What is Tara Russo Scott's email address?

Tara Russo Scott's email address is ta****@****msn.com

What is Tara Russo Scott's direct phone number?

Tara Russo Scott's direct phone number is +190891*****

What schools did Tara Russo Scott attend?

Tara Russo Scott attended Rowan University.

What skills is Tara Russo Scott known for?

Tara Russo Scott has skills like Event Management, Event Planning, Market Research, Customer Service, Contract Negotiation, Marketing, Change Management, Customer Satisfaction, Customer Experience, Vendor Management, Social Media, Social Media Marketing.

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