Taras Berchak Email & Phone Number

Ukraine

Kyiv City, Ukraine

Kyiv City, Ukraine

Responsible for achieving goals of in-game items marketplace (worldwide): dmarket.com. Some of the responsibilities: - P&L planning (sales, turnover, margin, revenue, ROI, ROMI), calculation of unit economics- Assortment and stock management (ABC/XYZ analysis, ordering, tracking and controlling, optimizing algorithms, automation)- Price optimization and automation (pricing strategies, margin/markup management)- Analysis of elasticity (price elasticity of demand, price… Show more Responsible for achieving goals of in-game items marketplace (worldwide): dmarket.com. Some of the responsibilities: - P&L planning (sales, turnover, margin, revenue, ROI, ROMI), calculation of unit economics- Assortment and stock management (ABC/XYZ analysis, ordering, tracking and controlling, optimizing algorithms, automation)- Price optimization and automation (pricing strategies, margin/markup management)- Analysis of elasticity (price elasticity of demand, price elasticity of supply, income elasticity of demand) and creation of algorithms to achieve KPIs- Planning, launching and analyzing of efficiency of promotion- Customer segmentation (RFM, HVC, LTV, CAC, etc.), search for insights- Creating value proposition for different customer segments- Developing, executing, and improving initiatives related to the monetization of the product (growth of user retention rates, LTV, AOV, CR; CAC optimization)- Marketing channels planning- Sales funnel and marketing mix optimization - New features implementation, backlog prioritization- Managing Machine Learning initiatives- Growth hacking, UX optimization, CRO- Arbitrage trading Show less

Kyiv

Working with business owners and shareholders, provided strategic marketing and digital consulting services. Samples of notable projects:E-Commerce:- Creating a marketing strategy- Creating digital performance marketing and Youtube strategy- Creating brand strategy- Creating a marketing plan to promote offline stores- Launch own content production- Development of a mobile application concept with own-production and partner content- Calculation a business case… Show more Working with business owners and shareholders, provided strategic marketing and digital consulting services. Samples of notable projects:E-Commerce:- Creating a marketing strategy- Creating digital performance marketing and Youtube strategy- Creating brand strategy- Creating a marketing plan to promote offline stores- Launch own content production- Development of a mobile application concept with own-production and partner content- Calculation a business case for in-house development teams of digital products- Creating Big Data solutions strategy- Creating a functional and operational org. structure of the renewed marketing department- Creating a system of functional responsibilities and KPIs for department teamsEntertainment:- Creating a marketing strategy with a focus on digital- Creating a growth marketing strategy: SEO, PPC, SMM, Email Marketing, Marketing Automation Tools- Preparation and launch of a large-scale brand video campaign on Youtube- Development of a mobile application concept using machine learning algorithms- Advice for choosing and implementation of CRM system- Creating a functional and operational organizational structure- Creating a system of functional responsibilities and KPIs for department teamsIT Product company:- Audit of digital marketing team (SEO, PPC, SMM, Email, Web/App analysts)- Audit of product management and development teams- Audit of Agile/Scrum/Kanban processes- Creating a report with key problems and a solution plan for the company's growth- Recruitment of employees (digital marketing, product management and development) Show less

Kyiv

In October 2018, I started to manage a team of 70+ employees. Our department was responsible for digital marketing and sales of all company products and services, for customer support (26+ million) in digital channels. We were also responsible for product development (web, mobile apps, widgets, bots), implementation of machine learning and artificial intelligence algorithms for internal and external products based on Big Data of Kyivstar. I was responsible for creating and executing… Show more In October 2018, I started to manage a team of 70+ employees. Our department was responsible for digital marketing and sales of all company products and services, for customer support (26+ million) in digital channels. We were also responsible for product development (web, mobile apps, widgets, bots), implementation of machine learning and artificial intelligence algorithms for internal and external products based on Big Data of Kyivstar. I was responsible for creating and executing Digital Strategy for Kyivstar, P&L, KPIs, planning and executing budget of Digital department, applying innovative solutions that transform the traditional telco business into a Digital ecosystem. The key task was digitalization of the core telco business to implement the best user experience for Kyivstar customers. We applied Agile (Scrum/Kanban) methodologies for working effectively and productively. Show less

Kyiv

In September 2016, I headed the newly created department. It included the online store team, digital products team, and digital performance marketing team. We have been working on such products: kyivstar.ua: mobile connection and internet (4G), roaming, home internet (FTTB, FMC), B2B, mobile financial services, online shop shop.kyivstar.ua, My Kyivstar, Kyivstar GoTV, Kyivstar Football, Kyivstar Radio, Kyivstar Business Hub.I was responsible for creating and executing the Digital… Show more In September 2016, I headed the newly created department. It included the online store team, digital products team, and digital performance marketing team. We have been working on such products: kyivstar.ua: mobile connection and internet (4G), roaming, home internet (FTTB, FMC), B2B, mobile financial services, online shop shop.kyivstar.ua, My Kyivstar, Kyivstar GoTV, Kyivstar Football, Kyivstar Radio, Kyivstar Business Hub.I was responsible for creating and executing the Digital Product Strategy, P&L, implementing KPIs, planning, and executing the Digital Department budget (OPEX, CAPEX). Responsible for integrated advertising campaigns for digital products across all communications channels: Google/Facebook Ads (CPC, CPM, DSA, RLSA, GDN, Remarketing, Google Shopping, Criteo retargeting, programmatic, smart bidding, data-driven attribution, telco personal targeting), SEO/SERM, Email Marketing, SMM, Price Aggregators, Push, SMS, CPA Networks (Affiliates). I was creating of new features and new functionality. We improved user experience and effectiveness of solutions in products and channels due to Usability Lab, A/B testing, and Growth Hacking. I also was responsible for the optimization of the department's business processes, interaction with other functions of the company. I created and managed sales funnels for all products and customer acquisition channels. Analyzed the performance of products, channels, digital customers using metrics: LTV, CAC, ROMI, NPS. Show less

Kyiv

I came to Kyivstar with significant expertise in E-commerce. The main goal was to launch an online store. I was responsible for strategy, P&L, product development, new features, customer experience, marketing, category management, delivery and payment methods, contact center, retail integration, and implementation of OMNI channel processes.For the first two months, I created the optimal business model, calculated P&L for three years, and approved the business case on the investment… Show more I came to Kyivstar with significant expertise in E-commerce. The main goal was to launch an online store. I was responsible for strategy, P&L, product development, new features, customer experience, marketing, category management, delivery and payment methods, contact center, retail integration, and implementation of OMNI channel processes.For the first two months, I created the optimal business model, calculated P&L for three years, and approved the business case on the investment committee. Over the next six months described user stories, use cases, business requirements, functionality, tech spec, created UI/UX http://bit.ly/2riolqB, with responsive design, front-end, back-end, integrations, signed contracts with partners, created and described all processes, setup analytics and launched MVP of online store - December 1, 2015 (6 months from business case approvement). I implemented a new organizational structure for operational support and development of the online store. I created the digital performance marketing unit from scratch, which included Head of PPC, Head of SEO, Email Marketing Expert, Senior Web Analyst. Show less

Kyiv

During this period, I was responsible for the development of corporate site and self-service system My Kyivstar. I managed the backlog, implemented new solutions, optimized processes. These channels have been successfully prepared for a major Kyivstar rebranding.

Kyiv

After a year of working at Foxtrot, I participated in the competition (external and internal candidates) and won a Digital Marketing Director position for Foxtrot largest online project called 5ok.com.ua. During the year of work, the project has been climbed to the Top 5 largest E-commerce projects in Ukraine by revenue turnover. I was responsible for product development (web, mobile), the creation and implementation of integrated advertising campaigns (TTL: Digital, TV, Radio, Outdoor… Show more After a year of working at Foxtrot, I participated in the competition (external and internal candidates) and won a Digital Marketing Director position for Foxtrot largest online project called 5ok.com.ua. During the year of work, the project has been climbed to the Top 5 largest E-commerce projects in Ukraine by revenue turnover. I was responsible for product development (web, mobile), the creation and implementation of integrated advertising campaigns (TTL: Digital, TV, Radio, Outdoor Advertising, POS, Marketing, Sponsorship).I started by creating and approving a strategy. It included market and competitors analysis, P&L calculation, goal setting and KPIs across all customer reach and acquisition channels, communication and content strategy, customer retention strategy, budgets and new organizational structure to achieve the goals. After strategy approval, I moved on to its implementation and operational management. Show less

Kyiv

Projects: 5ok.com.ua, foxtrot.com.uaI came to Foxtrot with the main goal to build sales funnels for traffic channels and to optimize customer acquisition cost for channels. Search traffic channel (SEO + PPC (Google, Yandex)) was the main channel and generated more than 50% of traffic and revenue. It was here that I was able to demonstrate my expertise and SEO skills at 100%. Also, I was responsible for customer acquisition through price aggregators, CPA networks. The main functional… Show more Projects: 5ok.com.ua, foxtrot.com.uaI came to Foxtrot with the main goal to build sales funnels for traffic channels and to optimize customer acquisition cost for channels. Search traffic channel (SEO + PPC (Google, Yandex)) was the main channel and generated more than 50% of traffic and revenue. It was here that I was able to demonstrate my expertise and SEO skills at 100%. Also, I was responsible for customer acquisition through price aggregators, CPA networks. The main functional responsibilities were: technical optimization of sites for search engines, semantics creation, SEO traffic forecasting, site content management, link profile development, implementation of process automation (API, XML), launch of new tools, optimization of efficiency by traffic channels, keywords, conversion rates, CAC, LTV, ROMI by channels, product categories/groups depending on seasonality, regionality, promotional periods. Optimization of Customer Journey purchase process (product selection, pre-checkout, checkout). Show less

Kyiv

After graduating from the university, I worked at the agency in Lviv and in a short period of time reached the upper limit in personal development. I wanted to solve challenging tasks. I met at a conference in Kyiv with the owners of PO Studio agency, and they suggested to create an SEO department from scratch. Responding to this proposal, I moved to Kyiv.For the first months of work, I built the SEO department, created my unique system of website promotion. I described business… Show more After graduating from the university, I worked at the agency in Lviv and in a short period of time reached the upper limit in personal development. I wanted to solve challenging tasks. I met at a conference in Kyiv with the owners of PO Studio agency, and they suggested to create an SEO department from scratch. Responding to this proposal, I moved to Kyiv.For the first months of work, I built the SEO department, created my unique system of website promotion. I described business processes, designed briefs, checklists, rules for working with content and links, described the process of interaction between team members. The main functional responsibilities were: development of promotion strategy, analysis of client’s business and its customer needs, competitors analysis, creation of a semantic kernel, technical audit, work on the website content and link profiles, presentation of the strategy to clients.Throughout my work, the newly established department has implemented more than 50 projects in various business niches. More than 4,000 high-frequency and mid-frequency keywords were climbed to TOP-10. More than 100 high-frequency and high-competitive keywords were climbed to TOP-3 in the most competitive niches. The average percentage of keywords in TOP-10 was 95% of declared to the clients.The main clients were: Helen Marlen Group, Dobrobut Medical Network, Prague Auto Car Center, Globino LLC, Un Momento Dry Cleaning Network, HUSS Typography, Darynok Trade Center, Company “Videnska kava”, ERDE BANK, and others. Show less

Lviv

I came to agency for the position of SEO specialist. I received several projects at once. In a short time, I have shown high results, as well as demonstrated organizational and leadership skills. Therefore, since June 2010, I was appointed as head of the SEO department. In this position, I have built processes for the successful functioning of our department.The main functional responsibilities were: development of promotion strategy, analysis of client’s business and its customer… Show more I came to agency for the position of SEO specialist. I received several projects at once. In a short time, I have shown high results, as well as demonstrated organizational and leadership skills. Therefore, since June 2010, I was appointed as head of the SEO department. In this position, I have built processes for the successful functioning of our department.The main functional responsibilities were: development of promotion strategy, analysis of client’s business and its customer needs, competitors analysis, creation of a semantic kernel, technical audit, work on the website content and link profiles, presentation of the strategy to clients.During this period, I worked with a team of over 60 client websites, moved over 3,000 high-frequency and mid-frequency keywords to TOP-10. Show less

Lviv

It was my first job. Also, at that time, I’ve been finishing my 5th year at the university. I was developing simple websites based on CMS WordPress, Joomla and doing search engine optimization (SEO).

Pre-Mba, Marketing, Business Administration, Operations Management

Business School, https://mim.kiev.ua

Data Mba, Big Data For Managers

Data School, http://dataschool.digital

Master'S Degree, Faculty Of Electronics And Computer Technologies