Operations Director – Grand Bicycle Center (Queens, NY)July 2024 – PresentManage daily operations of a high-traffic bicycle shop in Queens, NY, specializing in Specialized bikes.Oversee inventory management, including product ordering and shipment tracking.Supervise the service department, ensuring top-tier bike repairs and maintenance.Lead social media marketing efforts, including content creation and community engagement, driving foot traffic and sales.Handle staff recruitment, training, and management to build a customer-focused team.Collaborate with suppliers and distributors to maintain a diverse and appealing product range.Brand Manager – Hoka (CIS Region)2018 – 2023Managed wholesale communications with dealers, including Sportmaster, Lamoda, Kant, and Running Lab.Negotiated contracts, collected pre-orders, and oversaw shipments.Built market-specific collections and worked directly with factories in China and Vietnam.Controlled product ordering, shipment, delivery, and defect management.Coordinated national labeling of footwear and organized sports events for the brand.Personal Trainer – Cyclic Sports2010 – 2020Specialized in running, cycling (road and mountain bike), cross-country skiing, and triathlon.Developed and maintained tailored training plans for athletes, emphasizing individual needs.Designed long-term training plans (up to 4 years) for adults aged 30+ with no prior sports experience.Business Owner – Sports Shop, Moscow2011 – 2016Led strategic business planning and supplier relations for a sports retail business.Managed recruitment, training, and team development.Oversaw financial accounting and annual turnover growth, reaching $2,000,000 in 2014.Social Media Administrator (Freelance)Online ExperienceDeveloped business strategies leveraging social media platforms.Created and managed visual content, tailored to the target audience.Built and optimized communication and sales channels via social networks.Conducted website UX analysis, identifying weak points to boost conversion rates and sales.Launched and managed targeted advertising campaigns, evaluating ROI.Supported a federal brand, achieving $300,000 in sales from social media efforts.