Achieve Sell-in and Sell - out targets- Increase Market share, WD and ND - Set targets to Regional Representatives (RSMs, KAMs, ASMs) - Develop and execute commercial plans with Distributors - Develop and implementation motivation programs and incentives for:- Sales team (АСМ, РСМ, КАМ, e.g. “The Best manager”) - Distributors sales team- Trade programs for retails - Trade program monitoring and control - Local Program approval and control- Annual (half year, quarter…) Commercial Conference, development and conduction Trade Marketing Manager- Development and implementation control of National Promo activities: Programs for WHS, Retail (Open Markets, Local Modern Trade Chains) - Each category analysis and strategic decision development to increase Market share by Marketing and Trade Marketing tools and activities NKAM1. National KA: Auchan, Metro Group,7 Continent, X5…and others. Agreed and signed 1st contract with Non working before chains: (7 Continent, Mosmart, Carrfour, Torkas/ deshevo/ Kvartal, Victoria. Hyperglobus, Monetka, Dixi - signed federal contract.2. Develop and implement "focus team" on Distributors Base across Russia. Motivation system, KPIs, Document flow… Achieved +65% growth3. Built Moscow and SPb. Supervisors team 4. Conducted Tender for Merchandising Service5. Lead New Product launches

Set up business in Moscow from Greenfield - Set up and Hire Structure - Control WHs- KA chains negotiation- Develop TM activities to stimulate sales- Sales and Budget planning/control - Cash flow control

Set up business in Moscow and SPb. from Greenfield - Set up and Hire Structure - KA chains negotiation- Develop TM activities to stimulate sales- Sales and Budget planning/control - Bad Debts control

Organize sell in and sell out - Team hiring (SR, SV) and team management- Sourcing and development distributors - Develop and conduct TM activities to stimulate sales growth