Developed and launched a comprehensive marketing campaign that increased leads by 300% in Q2.Developed and implemented a website UX strategy that increased website conversions by 400%.Implemented a monthly competition landscape dashboard "The Radar". It combines programmatic data scrapping and manual research to provide stakeholders with actual data and prove GTM strategy.Created a marketing analytics dashboard that combines sales data from CRM with marketing data from GA4, using Power BI and Big Query.Developed co-marketing strategy and increased Twitter following by 30% in Q2 through regular AMA sessions.Actively contributed to the following cross-functional teams:- Branding and design;- SEO and content- PPC- Business development and event marketing

Connecting the dots between the HR technology, influencers, and community

Outbound lead generation and account-based marketing, influencer marketing, and events.

Approval Studio has achieved a successful launch of its go-to-market strategy and generated its first revenue.A lean content marketing strategy from scratch that generated 5000 organic traffic monthly.Website development strategy, A/B tests, and email sequence increased conversion from visitor to freemium lead from 1,5% to 4%.Connected the dots between Pipedrive CRM, Google Analytics, and Google Tag Manager in a Big Query, and represented as ready-to-use reports in the Power BI dashboard.After conducting customer interviews, we improved our product for a group of users and switched to tiered pricing, which increased our revenue.

The goal was to set up a measurable process in the creative department of 42 employees. The business goal of the highest level was to launch two new products monthly.Problems included no task tracking, the mess in internal and external communication, as well as unpredictable productivity.The solution: scrum and task tracking system implementation, the set-up of R&D department aimed at testing a product and creative concepts at scale.The result: - the department productivity increased X4 after the second month- zero unprofitable product launches- 1 new product monthly- new niches covered- significant increase in conversion rates of landing pages and ads.

The vision was to launch a consultancy to help the Ukrainian tech vendors market in the US.Responsibilities:Participated in PR activities (conferences, special projects, and expert commenting in media).Corporate content strategy and writing;Managed the team of analysts, PPC specialists, SEO specialists, copywriters, designers, retention marketers, developers, account managers, sales managers;Go-to-market strategy for the clients;Communication with core clients.Achieved:Profitable P'n'L in a five-month period after the agency launch.Best selling agency products: content marketing, SEO, PPC, and cross-analytics for SaaS.

I was hired by a small local seller of computer hardware. And left from the #1 retail network in the region.My contribution:1. Brand strategy. Complex re-branding together with the franchise program helped KTC to boost brand awareness and achieve sales leadership in the region.2. Managed advertising subcontractors. 3. Developed marketing programs.