Execution of the marketing strategy. Budgeting and financial management for the department.Enhancement of the loyalty program and improvement of customer experience.Building new communication channels, customer feedback collection and analysis. Market research.Evaluation of locations for new store openings.Organization of promotional campaigns and events. Cooperation with government organizations.

Loyalty program development. Projects initiation, launching and management. Engagement and service of the national corporations. Marketing support organization: starting marketing campaigns, target-oriented sales promotion, direct communication. Preparation of the commercial offers and presentations for the bank’s potential partners. Strategy generation on cooperation with the physical entities. Analysis and development of the measures on the increase of NPS for physical and legal persons.

Launching and management of the marketing and targeted campaigns with the partners. Engagement and service of the regional and national corporations.Improvement of the mobile application. Setting technical objectives and collaboration with the bank’s developers. Preparation of the methodological recommendations for the division managers in loyalty programs development in the regional branches. Presentation preparation and organization of the educational webinars for the front-office.

Creation of the database of the legal entities, meetings organization for processing the banking products. Interaction with the local governments administration, financial and social institutions. Implementation of the services promotion programs for non-profit organization, community services organizations, social programs, lobbying interests of PrivatBank. Interaction with the VIP individual clients. Working with the bank’s personnel: recruiting for the main and subbranches; mentoring the new managers of the subbranches. Working with the cash operating units, cash audits, financial monitoring.

Retail sales development.Cooperation with the regional pension funds, regional employment centers, higher educational establishments, general academic schools, kindergartens. Working with the commercial and government organizations in concluding agreements on payments acceptance. Personnel recruitment and training on the regular basis, organization of the program for the interns “Uchebka”.Consulting potential clients and customer engagement in acquiring bank’s retail products and services (deposits, credit, personal and cards for pay-outs, transactions, payments).

Personnel recruitment and training, implementation of the strategic tasks in transformation of mass payments into self-service area.Control of the regulations attainment, development of the individual plans for the underachieving personnel, organization of the rotation and exchange between the most successful employees. Organization of the trainings and master-classes in the quality of the customer service, internal theme meetings, analysis and organization of the tripartite interviews based on the results of the polygraph tests.

Active sales in banking products and services to various clients’ target segments, realization of the current projects, clients consulting on the banking products. Organization of the educational trainings for the Juniors, educational presentations PEOPLEnet for the branches’ personnel.Organization, implementation and delivery control of the PEOPLEnet equipment.