Tara Salmon

Tara Salmon Email and Phone Number

CRO at Firmable | Executive for 2 of Australia’s top 5 tech exits @ Firmable
Tara Salmon's Location
Melbourne, Victoria, Australia, Australia
Tara Salmon's Contact Details
About Tara Salmon

Tara Salmon is a CRO at Firmable | Executive for 2 of Australia’s top 5 tech exits at Firmable. She possess expertise in online marketing, lead generation, salesforce.com, seo, crm and 41 more skills. Colleagues describe her as "Tara has a rare combination of skills that make her an exceptional leader and the type of peer you just love to collaborate with. She has the ability to work with teams of diverse backgrounds, and in combination with her relationship building skills and clear communication, she brings out the best in everyone she works with. Tara has a wealth of experience that has enabled her to build and execute successful strategies across unique environments products and markets, she is truely an expert in her field but has the uncanny ability to pick up new areas quickly. What I appreciate most about Tara is her sense of humour, her positive attitude, and her infectious personality. Tara is always willing to lend a helping hand and is so approachable, making her an excellent mentor to her team and others. I know any business that Tara works with will be better off for it.", "As an SEO consultant for Aconex, I had the great pleasure of working with Tara for many years in her capacity as Director of Online Marketing. Tara and I tackled many SEO/website initiatives together including website redesigns, multilingual (LOTE) implementations, HTTPS rollout, keyword research, content creation, etc. Tara was always clear with what we wanted to achieve and open to suggestions about the best methods and approaches to reach our goals. As the Director of Online Marketing, Tara also directed every other aspect of the online marketing agenda, from social media to PPC to marketing automation and beyond. These efforts surely contributed to the interest and eventual acquisition of Aconex by Oracle. While simultaneously managing this multitude of projects and people on an international scale, Tara was always great to work with and a joy to be around. I look forward to working on future projects together!", and "Tara is a go-getter! She's an excellent motivator with a get it done attitude. I had the opportunity to work with her when she was with Aconex. She had clear vision of what the marketing team needed to accomplish and she created crystal clear vision that was easily executable. She both motivated and empowered her team to reach beyond their goals and they did exactly that."

Tara Salmon's Current Company Details
Firmable

Firmable

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CRO at Firmable | Executive for 2 of Australia’s top 5 tech exits
Tara Salmon Work Experience Details
  • Firmable
    Chief Revenue Officer
    Firmable Mar 2024 - Present
    Melbourne, Au
    Leading the sales, marketing, and customer functions at Firmable.
  • Firmable
    Chief Marketing Officer
    Firmable Jan 2023 - Mar 2024
    Melbourne, Au
    Firmable is Australia’s definitive B2B database helping businesses drive smarter decisions and outperform by knowing more about their leads, customers, and candidates than ever before. It allows sales and marketing teams to accelerate growth and improve engagement; helps recruiters to identify and attract the right candidates; and saves time for anyone seeking reliable market intel.
  • Saniel Ventures
    Marketing Principal
    Saniel Ventures Nov 2022 - Present
    South Melbourne, Au
    Through the Saniel Ventures private investment group, I advise passionate founders on how to best market their high-growth technology companies.
  • Career Break
    Travel
    Career Break Jul 2022 - Oct 2022
    On a self-directed sabbatical, I took a long-awaited career break to travel and spend time with friends across the world.
  • Messagemedia
    Chief Marketing Officer
    Messagemedia Jan 2019 - Jul 2022
    Melbourne, Vic, Au
    MessageMedia is a mobile messaging solution that helps businesses of all sizes – from SMBs to enterprise level – better connect with customers. With 90% of messages read within 90 seconds, MessageMedia drives business success by creating engaging mobile experiences that customers love. Messaging solutions for appointment reminders, billing and payments, alerts and notifications, marketing, and staff scheduling are used by leading brands in healthcare, education, retail, utilities, and other industries. With offices across Australia, United States, United Kingdom, and New Zealand, MessageMedia is your number one choice for easy and engaging global business messaging.In this role, I led the marketing team with a focus on high-velocity customer acquisition, retention, and expansion. A key member of the executive team who contributed to the successful acquisition by Sinch in 2021 for AU $1.7 billion, Australia’s fourth largest technology company exit at the time.
  • Oracle
    Senior Director, Change Management
    Oracle Jun 2018 - Dec 2018
    Austin, Texas, Us
    After the acquisition of Aconex by Oracle for A$1.6 billion (US$1.2 billion), my focus was on integration and managing change for an effective combination of companies. This was in conjunction with supporting the former Aconex CEO and executive team with various Chief of Staff responsibilities (as outlined in role below).
  • Aconex
    Chief Of Staff
    Aconex Nov 2017 - Jun 2018
    Melbourne, Au
    Reporting to the CEO, and as a member of the executive team, I focused on streamlining our activities and communications based on strategic priorities. Acting as both a consultant and implementer, I assisted with things like exec operating rhythm and effectiveness, reviewing strategy packs, enabling efficient decision-making, managing key projects as needed, and generally helping ‘get things done’.I also led the coordination of due diligence efforts for the acquisition of Aconex by Oracle for AU$1.6 billion (US$1.2 billion), which successfully closed in March 2018. It was Australia’s most successful tech exit at the time. My focus then turned towards integration planning and managing change for an effective combination of companies.
  • Aconex
    Director Of Online Marketing
    Aconex Jan 2014 - Nov 2017
    Melbourne, Au
    Aconex is a public company (Dec 2014 IPO), present in 40 markets in addition to the US, and the leading provider of SaaS information-management solutions to major construction and engineering projects worldwide.Responsible for formulating and implementing the global online strategy, including building and managing online presence, traffic, interactions, and sales demand. - Generate sales demand through online channels and highly-targeted campaigns (90x pipe-to-spend against 25x target) - Drive conversion to closed won through tight sales and marketing alignment (28% of qualified opportunities are won against 25% target) - Management of a high-performing team of twelve- Project management of website rebuilds – most recently incorporating rebrand and new messaging with completion in less than a quarter - Design and implement lead nurturing, webinar, and other demand gen programs targeted at both new prospects and existing customers - Established marketing operations function to drive database quality, administer Marketo + Salesforce integration, and provide technical support - Oversee display and search marketing campaigns through creative CTAs on channels including Google, Bing, Baidu, LinkedIn, and various directories - Set up account-based marketing initiatives to hit company growth targets - Deliver content marketing best practices through email, web, blog, and social media channels to fill and move buyers through the sales funnel- Support IPO and M&A activities
  • Aconex
    Online Marketing Manager
    Aconex Jan 2006 - Jan 2014
    Melbourne, Au
    Responsible for formulating and implementing the digital strategy and demand generation for global B2B SaaS company. - Management of global websites in multiple languages- Marketing automation, global campaigns and processes- Lead management and nurturing initiatives- Paid search (PPC) and online advertising - Search engine optimisation (SEO) - Social media, online profiles and community engagement- Copywriting for websites and online communication channels - Statistical analysis and reporting- Internal communication tools and policies
  • Aconex
    Online Marketing And Business Support Projects
    Aconex Jul 2008 - Dec 2008
    Melbourne, Au
    During a secondment to Dubai, UAE, responsibilities included continued management of online marketing, provision of general business and office support, regional marketing support, event management, and other special projects.
  • Aconex
    Marketing Coordinator
    Aconex Apr 2005 - Jan 2006
    Melbourne, Au
    Responsibilities included creation of marketing and sales materials, agency management, event management, conducting market research, product marketing, lead generation, developing merchandise and visual displays, preparing presentations and company templates, external communications, and other general marketing duties.

Tara Salmon Skills

Online Marketing Lead Generation Salesforce.com Seo Crm Saas Marketing Automation Product Marketing Strategy Marketing B2b Digital Marketing Marketing Strategy Social Media Project Management Marketing Communications B2b Marketing Management Social Media Marketing Marketing Management Digital Strategy Demand Generation Digital Media Market Research Email Marketing Multi Channel Marketing Ppc Google Analytics E Commerce Web Analytics Sem Software As A Service Marketing Operations Campaign Management Customer Relationship Management Marketo Web Project Management Web Content Management Drupal Google Adwords Copywriting Business To Business Confluence Wikis Intranet Strategy Google Webmaster Tools

Tara Salmon Education Details

  • Charles Sturt University
    Charles Sturt University
    Marketing
  • Kooringal High School
    Kooringal High School

Frequently Asked Questions about Tara Salmon

What company does Tara Salmon work for?

Tara Salmon works for Firmable

What is Tara Salmon's role at the current company?

Tara Salmon's current role is CRO at Firmable | Executive for 2 of Australia’s top 5 tech exits.

What is Tara Salmon's email address?

Tara Salmon's email address is ts****@****nex.com

What is Tara Salmon's direct phone number?

Tara Salmon's direct phone number is +141523*****

What schools did Tara Salmon attend?

Tara Salmon attended Charles Sturt University, Kooringal High School.

What are some of Tara Salmon's interests?

Tara Salmon has interest in Digital Media And Marketing, Soccer, Basketball, Afl, Health.

What skills is Tara Salmon known for?

Tara Salmon has skills like Online Marketing, Lead Generation, Salesforce.com, Seo, Crm, Saas, Marketing Automation, Product Marketing, Strategy, Marketing, B2b, Digital Marketing.

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